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journey of a lifetime

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    Journey of a lifetime

    Author: [US] Robert Iger / [US] Joel Lovell

    ¡ôBill Gates rare 2,000-word recommendation, a god-level leadership textbook.

    ¡ôThis is one of the best business books I've read in years.  ¡ª Bill Gates

    ¡ôDisney CEO's self-narrative how to ask people who are better than me to work for me!

    ¡ôNo. 1 on the "New York Times" bestseller list!  A phenomenal global bestseller, sold in 20 countries including the United States, Britain, Germany, and France!

    ¡ôChanging the pattern of Hollywood, Disney has become synonymous with Hollywood!  In 2019, Disney's movies accounted for nearly 40% of the U.S. movie box office!

    ¡ôShanghai Disneyland is the masterpiece of his career, personally describing the hardships and joys from site selection to opening of the park!

    As the chairman and CEO of Disney, Robert Iger reviewed his 45-year career in the book, shared the birth process of "Avengers", "Star Wars", "Black Panther" and other super IPs, and recorded his  The deep friendship with Steve Jobs analyzes the causes and consequences of the mergers and acquisitions of Pixar, Marvel, Lucasfilm and 21st Century Fox.

    In 2005, amid internal and external troubles, Disney faced the risk of being sold. Iger took office amidst controversy and focused Disney's future on three directions: creating high-quality brand content; embracing technology; and focusing on the world.  He invited Jobs to join the board of directors, recruited creative genius Lasseter and technical expert Catmull to save Disney animation, deeply cultivated the Marvel universe, continued to write the sci-fi epic of "Star Wars", participated in the creation of Shanghai Disneyland, and successfully launched the streaming media disney+, making Disney  The magic of happiness spreads to every corner of the world.

    I recently tagged a few Netflix books, and the smart recommendation recommended this book for me. When I saw the name Robert Iger, I recalled the days when I was chasing Hollywood dominance. I spent the past two days supplementing this book.  up.  "The Journey of a Lifetime" is very interesting in the autobiography of entrepreneurs. The biggest reason is that compared with other companies, Disney has indeed dominated popular culture and has always existed in our daily topics, so all stages  The decryption is attractive to you.  At the same time, the professional quality of jj's boss Robert Iger is very worth learning.

    Iger started his career as an odd job at abc TV station. His boss embezzled public funds at that time. Although he was a newcomer, he had a sense of responsibility. He asked his colleagues if they could solve this problem. After being discovered by his boss, he was fired. After that, he re-applied for the sports department of abc.  Later, he was in charge of broadcasting the Winter Olympics. Because the weather was very bad and the U.S. ice hockey team had drawn the two strongest teams, he judged that the U.S. team would lose one after another.  He then flew around the world to meet with national hockey leagues and Olympic organizing committees and persuade them to reorder the lottery.  Without success, he went to shoot a collection of warm stories that happened when teams from various countries faced bad weather, and finally the ratings reached a record high.

    What impressed me very much in the early days of Iger's career was his sense of responsibility. He could think of and do many things that were not necessary or required for him to do, and he never made excuses, nor was he afraid of difficulties.

    Iger had no contact with the entertainment industry or Hollywood before the age of 37. Later, he was promoted to the president of abc entertainment because of his creative handling of the Olympic broadcast. After that, he began to supplement film and television dramas. After taking the stage, he boldly used David Lynch's "Twin Peaks Town"  "At that time, his boss and professionals were opposed, but his boldness directly attracted the phone calls of Spielberg and George Lucas on the night he announced the production, and both of them discussed with him the possibility of future cooperation.  .

    What impressed me the most in the middle of Iger's career was his boldness.

    A few years later, abc was acquired by Disney, and he continued his tenure. Not long after the acquisition, he flew directly to the Disney boss to talk about the entire situation of abc.  The progress of various businesses, copyright and host contract issues have all been communicated.

    Some of his colleagues in the same position refused to report on their work in order to engage in a power struggle, but he not only took the initiative to report on his work, but also flew to Los Angeles every week to report to Disney executives.  A lot of energy is spent on how to appease subordinates and eliminate their anxiety.

    The reason why he was promoted for the first time after joining Disney was because of China. He had dealt with governments of various countries because of the broadcast of the Olympic Games before. Now he has to choose a location for China Disneyland.  Appointed President of Disney International.

    Even after entering Disney, he did not forget about the TV business. The concept of Millennium on TV was first started by him to continuously market and repeat it. He began to prepare in 1998. Two years later, the live broadcast of Millennium in Times Square was done by their TV station.

    But compared to the creativity of his work, reviewing hisIn this career, the most powerful thing is that his emotions are always stable, and his behavior is extremely smooth and sincere.

    The funny thing is that just like jj cheating and wandering in Warner and Disney, Iger also held the big guys who regarded each other as mortal enemies, Roy Disney, Michael and Jobs, among them Michael was Iger¡¯s former boss, and he had a very close relationship with Roy Disney  It was Jobs' criticism of Michael that led to Michael's resignation.

    Roy and Jobs had a bad impression of Iger because of the strong imprint of Michael on him, and they had a bad impression of him before they met. The two of them happened to have bad personalities, and Iger didn't care.  Seek the other party's understanding and advice.

    To Roy Iger, he played the card of affection and respect. To Jobs, he knew it was useless without meeting him. He thought of "streaming media", a concept that was not yet popular at the time, from Apple's music platform. He asked Jobs to discuss the future and directly  arouse the other party's interest.  After this meeting, Disney and Jobs re-cooperated, and then Disney's TV series appeared on itunes.

    Although the meeting left a good impression on each other, Iger and Jobs have never reached a consensus on the interests of Pixar and Disney. He quickly gave up continuing to investigate and directly considered the acquisition of Pixar. Others believed that this was an impossible merger.  .  The reason why he wants to acquire is not because Jobs is too stubborn, but because he keenly discovered that the most popular Disney IP is still the old IP, and there are no new popular IPs in the past ten years. He not only wants to buy Pixar¡¯s IP, but also wants  Pixar's main creative team, and it is difficult to poach corners because the other party has shares. Regarding Iger's whimsical idea, the board of directors thinks it is impossible, so let him try it for himself and entertain himself.  Like Disney's board of directors, Jobs, who was proposed for the acquisition, also felt that Iger was outrageous, but he may have been impressed by this boldness, and his attitude towards him was not bad, let him try it.  What both sellers and buyers thought was impossible was successfully tried by him.

    Iger did not pretend to be fanatical about Pixar. Even in the face of Jobs, the seller, he still praised Pixar and acted extremely excited. He was waiting to be slaughtered. Jobs asked him to find the main creator of Pixar and persuade them.  Consider this.  His attitude just helped him, and he also had a great understanding of what Disney animation meant to other animators.  Another point of his high emotional intelligence in this transaction is that he knew that Jobs could not stand Disney's efficiency and process, so he first negotiated the price and so on, and then forced the board of directors to accept it.

    After the acquisition of Pixar, in order to continue to fill Disney's ip library, continue to buy, buy, buy.  Marvel¡¯s acquisition process was also discussed in Zhaba. Of course, it was Jennifer¡¯s pretending time. As a fan of Zhanwei, I will not restore the real history. I bought Pixar, bought Marvel, and finally Disney became today¡¯s Big Mac  .

    It¡¯s really cool to be tactful and sincere. Turning an enemy into a friend is a daily operation. Because of the acquisition of Pixar, he and Jobs became friends. Jobs hated comics and superhero movies very much, and he didn¡¯t like Marvel at all, but  Because of his friendship with Iger, when Disney acquired Marvel, he personally called the Marvel boss to persuade him.  At that time, Disney's stock price fell after the acquisition of Marvel, and the bosses of other media groups could not understand why Iger spent so much money on an IP library.  Everyone has seen the fate of the Sixth National Congress.

    Not all opponents have no vision. There are many people with vision. In fact, Iger¡¯s predecessor already wanted to acquire Marvel, but the high-level objected, so there is no more. After reading the whole book, there are many geniuses among his colleagues, leaders, and subordinates.  There are many people with vision and ability, but he is always emotionally stable and very courageous. After setting a goal, he must complete it. He is also very good at solving problems and dealing with conflicts.  I recommend everyone to take a look!  (Remember the site URL: www.hlnovel.com
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