Chapter 899 Active Attack! The Encirclement of Changtian Technology (1)
The bosses of Haima and Lifan Automobile were very anxious.
And I have no confidence that Changtian Technology can accept my request for a visit.
Because it is in the entire Xia country's auto market.
Both Lifan Automobile and Haima Automobile are at the bottom of the stream and do not have much strength.
Among them, Lifan Automobile started out as a motorcycle.
However, under the environment of domestic environmental protection and the ban on motorcycles, the sales of motorcycles are increasingly sluggish.
In the overseas market, Lifan's motorcycles were also due to the reduction of equipment and the messing around of overseas agents.
As a result, they originally had a clear advantage in Vietnam and other Southeast Asian markets, but handed over this advantage to Toyo motorcycles, and also left the people of some countries with the reputation of inferior products.
Looking at the future of motorcycles is not looking rosy.
Lifan also immediately changed course and changed his career to the automobile industry.
However, Lifan entered the automobile industry relatively late.
In 2006, 12 years ago, Lifan officially started the car R&D, production and sales plan.
At that time, the auto market was almost divided up.
Xia Guo's own auto brand was overwhelmed by this joint venture brand.
Not to mention that Lifan is suitable for joint venture brand competition, even if it is suitable for local Changan competition, it is very difficult.
Since 2006, Lifan's car sales have been very bad.
Occasionally there are a few popular small cars.
However, it is absolutely impossible for this model to become the main force, and it is absolutely impossible for Lifan to bring much change.
Therefore, neither Lifan's mainstream motorcycle business nor the automobile field that he has carefully entered has not developed very well, and is on the verge of bankruptcy.
Now that new energy vehicles are coming, Lifan also hopes to seize the opportunity to get on the fast track of new energy vehicles, counterattack like Bidi, and turn losses into profits.
However, it turns out that the ideal is full and the reality is very skinny.
The most fundamental reason why Bidi was able to counterattack before is that Bidi has been making lithium batteries for decades.
So at least in the field of batteries, Bidi will not be controlled by others.
Costs will also be kept to a minimum.
When both technology and cost are optimal, then good products can be produced.
But Lifan is different.
Lifan's managers and think tank team have bet all their bets on fuel vehicles in the past 10 years.
They spent a lot of money and energy to introduce and develop engine technology.
In the end, the engine technology did not come up with any tricks.
So now entering the era of new energy vehicles, Lifan can only produce or buy some cheap motors in a hurry, and then find a company specializing in the production of batteries to buy lithium batteries.
Then assemble it into a new energy vehicle.
This statement has no technical content in it at all, and of course the cost is very high.
Therefore, Lifan Motors has made some small A0-class new energy vehicles. Although they can be sold, the profit is not high. If there is no state subsidy, selling a car will still lose money.
And the life of Haima Automobile is similar to that of Lifan.
The headquarters of Haima Automobile is located in Nanhai Province in Xiaguo.
At the beginning, it was a joint venture car with Toyo Mazda Motors, so his predecessor was called Nanhai Mazda.
And make classic models like the Familia that sell well all over the country.
Later, due to various reasons, Mazda chose to cooperate with Changan Automobile in Shancheng City, and broke up with Nanhai Province.
Nanhai Province is also unwilling to give up its own automobile industry.
Therefore, on the basis of Nanhai Mazda, Haima Automobile was established.
In the first few years when Haima Motors was first established, it was completely based on Mazda's capital.
Not to mention that this effect is still very good.
The market also buys.
However, after a long time, the global automobile market and technology are constantly developing, while Haima Automobile is standing still.
There is always a day when Lao Ben finishes eating.
When Haima Auto came back to its senses, the national auto industry had already left it far behind.
Haima Automobile is no longer an opponent of joint venture cars or even domestic self-owned brand cars even if it is a fuel car.
At the same time, Haima Automobile has also spotted the product of the new era of new energy vehicles, and also wants toIn the world of new energy, Haima Automobile will surely rise rapidly.
Therefore, no matter what conditions and prices Changtian Technology offers, no matter what price Haima Automobile pays now, Haima Automobile will be able to repay it in the future.
Wang Xiang laughed loudly and said, "Mr. Jing is really refreshing."
"But I would like to ask Mr. Jing a question. There are many car companies in the world. I believe that there are also many car companies who want to purchase Changtian Technology's new energy technology."
"Then why does Changtian Technology cooperate with your company?"
This time, there were a total of 10 high-level Haima executives who came to negotiate with Jingmu.
Almost all the staff were dispatched.
When Wang Xiang asked this question, the senior executives around Jingmu kept wiping the sweat from their foreheads with toilet paper.
Why?
This is to question the strength of Haima Automobile.
Why did Changtian Technology cooperate with the closed Haima Company.
Jing Mu also kept wiping the sweat from his forehead, and finally gritted his teeth and said: "Haima Automobile can emulate Shenzhou, and become a sharp knife for Cangqiong Automobile in the low-end market."
Just when Jing Mu looked at Wang Xiang expectantly.