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Chapter 798 Tell You Who is Dad (2)

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    Li Hui's prediction was completely accurate.

    There are really not many good days left for domestic mobile phone manufacturers.

    On the day when Nokia and Bird mobile phones were launched, because the prices were so attractive and cost-effective, the total purchase volume of the two mobile phones directly exceeded 500,000 units at 4:00 p.m. that day, and the sales broke out astonishingly  force.

    This only counts online sales and does not count offline sales.

    If the offline sales are calculated, the total may increase by 20-30%.

    Moreover, Hanhai Technology has sufficient stock, and there will be no situation like the first day of sales of Xiaomi's popular mobile phones, because the stock is insufficient and can only be purchased by grabbing.

    In addition, the official mall of Hanhai Mobile uses a server built by Changtian Technology, so the access speed is extremely fast, and the access experience is very good, which has also been well received by consumers.

    The office of Yanjing Lianxiang headquarters.

    Yang Qing looked at the sales figures of Nokia and Bird mobile phones on Hanhai Mobile's official website in a daze.

    In the past few years, Lianxiang's PC business has basically given up the domestic market after failing to compete with Shenzhou, which is regarded as Buddha-like sales.

    Therefore, by 2014, the market share of Lianxiang PC in the domestic market had dropped to less than 30%, and the performance in overseas markets was not eye-catching, and the sales volume could only be said to be a little better than that in China.

    As the first technology company worthy of the name of Xia Guo, Lianxiang's ambition is not inferior, and he certainly does not want to destroy his foundation for decades.

    Therefore, in recent years, Lianxiang has carried out large-scale industrial restructuring, and combined with multiple capitals to reorganize the company's structure.

    After the iphone opened the era of smart phones, Lianxiang, like many technology companies, has seen that smart phones must be the outlet for capital in the future.

    Therefore, Lianxiang launched its own smartphone brand Lephone by recruiting related mobile phone engineers from Apple and Samsung, and on the basis of borrowing from Apple mobile phones (plagiarism).

    Lephone has indeed been popular for a year or two, because it not only looks like an iPhone, but also has an iPhone name, and with the endorsement of Lianxiang Computer, consumers are more willing to pay for it.

    But in today's era, consumers vote with their feet.

    If your product has good performance and good quality, it will be popular with consumers even if it is not well-known.

    But if the quality of your product itself is terrible, no matter how many ads you advertise and how famous you are, users will know the actual performance of the product after buying it once or twice, and they will not be willing to pay again.

    It is conceivable what happened next. Lianxiang's music phone series was smashed and directly changed from a music phone to a crying phone.

    Lianxiang's huge investment in mobile phones did not make a dime back, and it was all a loss.

    Later, Lianxiang redesigned the Lephone and launched the vibe with more powerful performance.

    For vibe, Lianxiang recruited celebrity endorsements, and also invited excellent designers from the United States and Japan to design the appearance of the mobile phone and purchased the most advanced Qualcomm chips.

    For example, the just-released vibez2pro uses a rare 6-inch 2K screen, a 16-megapixel OIS optical image stabilization lens, and a Qualcomm Snapdragon 801.

    The chip is exactly the same as that of Mi 4, which uses Qualcomm Snapdragon 801.

    But after the release, the sales volume was appalling.

    Because the miui system of Mi 4 has been made, and although the system of Lianxiang mobile phone is also based on Android with a skin, the consumer experience is rubbish.

    In the beginning, Lianxiang hoped that his mobile phone could become the Samsung of Xiaguo and become the king of the Android system. He never paid attention to the self-proclaimed dick Xiaomi.

    As the cruel reality appeared one by one, Lianxiang lowered his requirements, hoping that his mobile phone would be as popular as Xiaomi and be recognized by consumers.

    However, the sales of Lephone and the Vibe launched later were worse than the other. Lianxiang even lowered its own requirements, and compared sales with those second- and third-tier brands, hoping to find some comfort.

    Yang Qing comforted everyone more than once when the mobile phone business group held a conference, saying that the current era of smart phones has entered fierce competition. It doesn't matter that Lianxiang's current performance is not good, because the market competition is too fierce.

    As a result, with the launch of Changtian Technology's Hanhai mobile phone brand, it has become a hot seller. In addition, today, the mid-range Nokia and Bird mobile phones have sold more than 500,000 units a day, killing Yang Qing's only remaining self-esteem.

    It's not that the competition in the smartphone market is too fierce, but that Lianxiang's performance is really bad, so it can't be sold at all.

    &nbsGuided sales of 470,000 units.

    The two brands sold a total of 850,000 units.

    Such a result far exceeds the sales performance of Xiaomi on the first day of its release.

    It also created the history of Xia Guo's single-day sales of mid-range mobile phones.

    Such a result shocked the entire Xia country mobile phone market.

    Let those domestic mobile phone manufacturers who are determined to cooperate with Qualcomm and fully integrate into the Android ecological chain be dumbfounded and extremely messy.

    They were beaten up by Hanhai Technology, and they doubted life and had no self-confidence.

    Mobile phones are fast-moving consumer goods.

    Procurement of raw materials, assembly, production and sales must be done in one go, so that funds can be returned quickly.

    Whenever there is a problem in one link, it will cause a problem with funds.

    Bird and Nokia have squeezed the living space of other brands, which will lead to a decrease in sales and an increase in inventory of these brands.

    And many mid-end brands of Xiaguo bought a lot of chips from Qualcomm and hardware from other companies in order to gamble that Changtian Technology would lose the market.

    Now there is a problem with sales, a sudden increase in inventory, and a problem with capital turnover.

    The first thing I can't bear is oppo, which spends a lot of money to buy raw materials, invites celebrities to advertise at a lot of money, and promotes it offline at a lot of money.

    Oppo lowered retail prices across the board, and the reduction ratio even exceeded 30%.

    Xiaomi doesn't dare to engage in hunger marketing anymore, and let go of the supply.

    And in Shenzhen, Huawei headquarters.

    Yu Dong, the rotating chairman, had other ideas.

    ? See Rebirth 1999: Opening the Age of Black Technology. 8.2m.  ?
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