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Chapter 753 Creating a New World

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    Jobs has been paying attention to the development of the global mobile phone market during this time.

    At the just-held Apple iphone5c and iphone5s conference, Cook announced the latest release of these two mobile phones.

    What shocked Jobs was that the configuration of the two phones was exactly the same as what Chen Xiao had guessed at the beginning.

    Apple did produce a cheap version of the iphone5c with the remaining hardware of the iphone5 according to Chen Xiao's guess, and cooperated with Samsung to upgrade the chip slightly and added a 4G baseband to launch the iphone5s.

    If he hadn't known Chen Xiao's inference reason, Jobs would even have doubts about the secret of Apple that Chen Xiao had stolen.

    Apple's operation did not make Jobs feel that Cook was so powerful, but made him feel that Chen Xiao's vision for looking at problems and inferring the development of things is quite powerful.

    Jobs smiled and said to Chen Xiao: "Sir, when are you going to hold a press conference for Hanhai Mobile?"

    Chen Xiao said: "Jobs, when does your husband think it is more appropriate?"

    After Jobs thought about the iphone5c and iphone5s conferences, Cook said that this time Apple's sales will continue the online and offline sales model.

    Among them, offline sales will be the main one, and online sales will be supplemented.

    And offline sales are basically to distribute mobile phones to Apple experience stores in every key city.  Apple unifies pricing and channels to gain more profits.

    Therefore, except for large communication companies, Apple basically does not cooperate with any third-party physical stores.

    Most of the mobile phone sales come from Apple Experience Stores, and it will take a certain amount of time for Apple Experience Stores in major cities in various countries around the world to have a certain amount of iPhones in stock.

    This is the reason why Apple put the official launch date on May 1, 2013.

    He needs to leave enough time for logistics.

    Jobs said, "My suggestion is to look at the number of Apple reservations and the number of sales in the previous few days before making a decision."

    "I looked at the calendar, and it can be placed in early May or mid-May."

    Chen Xiao also nodded in agreement and said, "I completely agree with Mr., but before that, we need to do some publicity and preparations for the press conference."

    Publicity jobs Jobs is best at.

    The reason why the sales of iphone4s were so hot at the beginning was not only because the performance of iphone4s was already very good, but the most important thing was of course Apple's external publicity.

    At that time, Apple bought the entire screen in Times Square, which was used to play advertisements for iphone4s, and also placed advertisements on major Internet media and print media around the world.

    In addition to showing the appearance of iphone4s, the ad also implicitly shows some distinctive and cool functions of iphone4s.

    Under the bombardment advertising strategy, many consumers already had a preliminary impression of iphone4s before the release of iphone4s.

    The subsequent sales are also logical.

    So to prepare for the press conference, including doing some advertising, Jobs is the best in this area, and Chen Xiao is very relieved to entrust this kind of work to Jobs.

    In the animal world, adult lions must leave the group and go to other groups of lionesses to mate and reproduce.

    This is actually a way of selection and continuation of animals in nature. Only the mutual mating between different communities can produce more genetically diverse and stronger offspring.

    This principle in nature is also true in companies.

    Changtian Technology must not only be good at using domestic talents, but also be good at using overseas talents.

    Jobs is an unobtainable talent. Chen Xiao is absolutely assured of handing over Hanhai Company to Jobs and letting Jobs train his successors.

    Jobs immediately planned the publicity of Hanhai mobile phone with the team.

    This is the first time for Changtian Technology to make a mobile phone, so of course we can't lose face.

    The entire publicity is divided into two types: hard advertising and soft advertising.

    Hard advertising of course includes traditional advertising such as TV stations, newspapers, subways or square advertising spaces, as well as advertising on Internet new media and portal websites.

    Soft advertising is some copywriting with stories, so as to attract users to click in.

    After discussing with Jobs and Wang Xiang, Chen Xiao decided to set the release date of Hanhai mobile phone on May 15th, at the Mochi Moon Hotel.

    Just when Changtian Technology was in full swing preparing for the launch of new products, Cook??Washington Post commented: The success of iphone5c and iphone5s proves once again that Apple has led the trend of smart phone development.  What we can be sure of is that the 4G era has arrived, and the 4G smart era has arrived.

    And "Time Magazine", which is influential all over the world, even uses Cook's avatar as the cover character.

    The title of this issue of Time Magazine is "Apple Era Belonging to Cook".

    Commented in Time Magazine:

    "When everyone thought that Apple would fall into recession after leaving Jobs, Cook brought two iPhones with 4G communication standard to the market and received a strong response.

    The Apple era belonging to Cook has arrived, and smartphones will surely become a new round of human technological breakthroughs.  "

    There are also many media and netizens who have released similar to the new generation of iphones and have achieved great success, but Hanhai mobile phones have not even found such a sound.

    In China, users and netizens who care about Changtian Technology and Hanhai mobile phones are very nervous.

    Many people asked questions and left messages under the official Weibo of Changtian Technology, asking when the Hanhai mobile phone will be launched and whether it supports 4G?  Can it achieve the same performance as Apple?

    For these netizens who care about themselves, Changtian Technology only replied with a very confident smile.

    Cook's reputation has soared during this period, and almost all the media in the world are discussing Apple belonging to the Cook era.

    The first batch of iphone5c and iphone5s users, after using the mobile phone, were full of praise for the performance of the mobile phone, and shared their experience in using mobile phones on forums or Internet social media.

    For example, the color of the screen is brighter, the speed of the mobile phone is faster, the photos taken by the camera are better, and so on.

    New Apple fans have also appeared in many places around the world. These Apple fans regard Cook as their hero and idol, and the new godfather of Apple!

    And those who once admired Jobs also put Jobs in the corner and re-entered Cook's arms.

    Human beings are so fickle.

    After Jobs saw the news, he couldn't help but laugh.

    I have to say that both iphone5c and iphone5s are relatively successful, but they are still far behind Hanhai mobile phones.

    After all, compared with the new iphone, the Hanhai mobile phone is not a product of the same era at all, it is a cross-era crush.

    At this time, Changtian Technology Hanhai Company began to place advertisements on major media and Internet media around the world.

    The protagonist of the ad is Jobs.

    In the entire advertising scene, it was dark at first, then gradually blurred, and finally the darkness dissipated, and Jobs appeared in the center of the screen.

    Wearing his signature black T-shirt, blue jeans, and silver-rimmed glasses, he smiled confidently.

    Immediately afterwards, an advertisement appeared on the video.

    "The vast sea, create a new world."

    Below this advertisement is the advertisement in English.

    ivastcreateanewworld.

    Below the English is a row of time and place in small print, May 15, 2013, Changzezhou.

    Ads are only 5 seconds long.

    But it looks very compelling.

    The screen does not display any elements of the mobile phone, but it is to tell the world that Changtian Technology's Hanhai Company is going to release a new mobile phone.

    When Jobs was at Apple, the slogan he used was to change the world.

    Now Han Hai's slogan is to create a new world.

    Whether it is forceful or the vision is much higher than that of Apple mobile phones.

    It seems that in order to intentionally disgust the American capital world, Changtian Technology directly spent millions in Times Square, the United States, and contracted several large screens in Times Square, so that the screens continuously played Hanhai's advertisements.

    One of the advertising screens is opposite the Apple Experience Store.

    Whether Hanhai mobile phone has a chance to land in the US market, this is another matter, the specifications must be improved.

    Changtian Technology has not announced the process of manufacturing mobile phones by Hanhai Technology.

    Everyone thinks that Hanhai Technology has just been established, and even if it wants to develop a new mobile phone, it will take at least one or two years of precipitation.

    I didn't expect that a new mobile phone would be released after a few months of waiting.

    This means that Changtian Technology has been in the mobile phone industry for a long time, and it just needs to be able to play this card at the right time.

    Now is the most appropriate time.

    In the entire mobile phone industry, no one has heard of which company Changtian Technology buys chips from. If there are no chips, can it produce mobile phones?

    ? While Hanhai's advertisements are being broadcast all over the world, Hanhai Technology has also sent invitations to many media and technology companies around the world.

    See you at Mochizuki Hotel in Changze Prefecture on May 15th!Just come out.

    Now is the most appropriate time.

    In the entire mobile phone industry, no one has heard of which company Changtian Technology buys chips from. If there are no chips, can it produce mobile phones?

    ? While Hanhai's advertisements are being broadcast all over the world, Hanhai Technology has also sent invitations to many media and technology companies around the world.

    See you at Mochizuki Hotel in Changze Prefecture on May 15.
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