The most fundamental reason why Xu Li is so determined to withdraw from the mobile phone industry is that he is quite aware of the embarrassing situation Bird is currently facing.
When it comes to technology, Waveguide actually doesn't have any good technology.
Seven or eight years ago, at that time Xiaguo's license to produce mobile phones was not something that could be obtained at will. It needed competition and relationships.
Therefore, only a small number of mobile phone manufacturers can obtain mobile phone production licenses.
Bird was not particularly lucky, and did not obtain a mobile phone production license.
But Xu Li curve to save the country. The technology and production line of Sagem, the largest mobile phone manufacturer in France, were introduced.
More than 20,000 mobile phones were produced at once, and the embarrassing situation of obtaining a mobile phone production license from China was bypassed, and the domestic mobile phone production license obtained by Sagem was directly used.
At that time, mobile phones were dominated by overseas brands, such as Motorola, Nokia, Samsung Ericsson and so on.
After Bird Mobile was able to independently produce mobile phones, the cost of feature phones dropped instantly.
So after several years of hard work, it has become the number one mobile phone brand in Xiaguo, and it has an industry worth tens of billions.
However, since last year, although the sales volume of Bird mobile phones has increased, selling a mobile phone can't make any money at all, but is still making unlimited losses.
This has led to the downtime of all Bird's production lines so far.
Now is the era of smart phones. Bird has no way to develop its own operating system, or even buy a matching chip. It can only be used as a feature phone. This is the technical disadvantage of Bird.
As far as the market is concerned, Bird's market is also shrinking on a large scale.
After all, at present, the country has canceled the review system of mobile phone licenses.
As long as you have the corresponding production equipment and meet the corresponding network access requirements, you can produce mobile phones.
Feature phones don't have any special advanced functions, they are nothing more than calling, texting or adding a camera function.
Such mobile phones rely on component assembly.
Many counterfeit mobile phones that Bird can do can also do.
In addition to the fact that the price of mobile phones is many times cheaper than that of Bird, there are still many ideas that Bird cannot imagine.
For example, exaggerated marquees, loudspeaker speakers, super-large batteries that can be used for a month without charging, mobile phones that can be used as flashlights or lighters, etc.
Under the impact of counterfeit mobile phones, Xu Li felt that there was no market for his mobile phone after all.
Therefore, the decision Xu Li made at this time was the same as when he decided to quit pagers and enter the mobile phone industry. He's quitting the mobile phone business and entering the auto business.
He is very optimistic about the auto industry, because he believes that with the economic development of the country, more and more people will drive cars.
Bird's willingness to enter the automotive industry was not a decision made by Xu Li.
Xu Li has already tried to cooperate with Nanjing Automobile Xinyatu in 2003, acquired 36 shares of Xinyatu, and launched Xinyatu in 2004.
However, as the cooperation between the two parties cracked, Bird fully withdrew its capital.
In 2005, Xu Li found Xincheng Group in Xiangjiang City to establish an engine company and acquired Shenma Automobile.
However, Xu Li's dream of building a car was shattered again because he failed to obtain the qualification for car production.
Immediately afterwards, Xu Li found Changfeng Automobile, and the current cooperation between the two parties also had some cracks. The most important reason was that Bird's funds did not keep up.
Producing cars is like smoking dp. After a steady stream of capital investment, there is indeed no effect. But he couldn't help but continue to invest money.
Xu Li looked at some joint venture car companies, whose assets broke through 10 billion yuan in an instant to 100 billion yuan in market value, and he was very flustered.
Because he knows very well that making a mobile phone sells for one or two thousand yuan per mobile phone. It will never reach such a height.
Xu Li is also planning to throw away his negative assets, the mobile phone business, and devote himself to the production and research and development of automobiles.
After turning off the TV in the office, the secretary called Xu Li.
"Hi Mr. Xu, the guest you were waiting for has arrived."
Hearing this, Xu Li quickly stood up and said, "Please invite the guests to drink tea in the meeting room first, and I will come right over."
Xu Li and Bird's board of directors hope to find a powerful company to take over Bird's mobile phone business.
But in 2007, in the era when the mobile communication business was undergoing change, and when Nokia was able to dominate the world.
very??It was logical for Wen Qi to be with him.
Thinking of this, Wen Qi's face turned red, but she also had some strange feelings in her heart.
Looking at the gentle and churning waves under the light.
Wen Qi suddenly had some mood to enjoy the moment.
It would be great if time could stay here and feel the comfortable sea breeze.
The next two weeks will be the busiest time for the audit team.
At the time point requested by Chen Xiao, Wen Qi's audit team completed the audit report.
The audit report has a total of more than 100 pages, covering all aspects of Bird's operations.
Chen Xiao flipped through the report and found that Bird's business situation was even worse than Chen Xiao imagined.
The sales of the entire mobile phone have almost stagnated, not only in production, but also in destocking.
The sales volume is even more pitiful, and the sales volume last month was only a few thousand units.
The most frightening thing is that Hebo's mobile phone competitors are not first-line brands such as Motorola and Nokia.
It's all kinds of counterfeit mobile phones that have never heard of the name.
However, one good thing is that Bird's supply and marketing system is relatively complete.
?We still maintain a good cooperative relationship with major raw material suppliers.
A person can be sick, but his blood vessels and tendons cannot be blocked.
Currently Bird is like a sick enterprise, but his physical function is not bad.
Chen Xiao said to Sun Dong after a detailed research report: "The current market value of Bird is 2.3 billion RMB, which is still too expensive. According to the audit report, around 1.8 billion is more reasonable."
"You can negotiate with Xu Li based on 1.8 billion RMB, and based on 60 shares, that is 1.08 billion, we bid 1.05 billion."
Men who have money can buy toys.
It's not that you don't bargain when you look at toys.
Any toy still has its reasonable valuation.
After Sun Dong accepted Chen Xiao's order, he immediately started a new round of negotiations with Bird.
? When Xu Li learned of Changtian Technology's offer, he exploded.
From 1.2 billion to 1.050 billion, it has shrunk by 150 million.
This is absolutely unacceptable to Xu Li who is extremely short of funds.
Xu Li was the first to express his objection. Of course, his tone was very tactful, and he didn't want to make this negotiation a waste of time.
Xu Li moved with emotion and reason, and hoped that Changtian Technology could increase the price.
Sun Dong never talked nonsense with Xu Li. With Chen Xiao's benefit, Changtian Technology began to sell the Bird shares it had acquired from the market in batches.
Bird's shares continued to drop by the limit, and there was even news that Bird would go bankrupt in the market.
After being severely beaten by the capital market, Xu Li suddenly realized.
Changtian Technology is not negotiating conditions with Bird, but the conditions given are determined to acquire Bird.