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- Wu Jun must have full confidence in his products.
At the end of the press conference, he announced the sales price of the Shenchuan Ark Star.
Among them, the high-end version (2g+120g+entry-level graphics card) is priced at 12,999 yuan, and the standard version (1g+80g without graphics card) is priced at 10,999 yuan.
The low-end version (512m+40g+no graphics card) that was not described in detail at the press conference is priced at 8,999 yuan.
This price is very reasonable in the current domestic notebook computer market.
In 2002, the most mainstream price segment of Xiaguo notebook computers was between 12,000 and 15,000 yuan. The sales of notebook computers in this range are the largest, and the market is also the largest, accounting for 35% of the notebook sales market. The laptop brands in this price range are mainly Lianxiang and foreign HP, Dell, Samsung and so on.
Followed by products between 15,000 and 18,000, which can account for about 25% of the total sales, most of which are Lianxiang's high-end products and brands such as Dell, HP, Samsung, Sony, Toshiba, and Fujitsu.
Further up are thinkpad, Sony, Toshiba, Dell and other high-end brands, the price of which is more than 20,000 yuan.
Although Lianxiang also has more than 20,000 products, whether in the international market or foreign markets, the symbolic significance is greater than the actual sales significance.
Of course, computers under 10,000 are also available from major brands.
However, the configuration of these computers is quite poor, almost all entry-level, such as cpu+64m+15g hard disk less than 800mhz.
Except for the needs of light office users or urban white-collar pretentiousness, few people buy it.
Today, the high-end sales price of Shenzhou computer is only 12999, which is beyond the high-end products of thinkpad in terms of configuration performance and price.
Except for the fact that the CPU performance is a little weaker, the memory, hard disk, motherboard optimization and lithium battery are absolutely invincible.
At this price, it is absolutely perfect for most users.
And many knowledgeable people know the optimization brought by Changtian Technology's Yinghuo OS, carbon crystal memory, and carbon crystal hard drive to the computer.
I also believe that even if Shenzhou's Ark Star laptop may not get the best chip (mainly Intel's laptop chip) for many reasons, the performance of the computer will not be too bad under optimization.
Besides, most of the users who can buy laptops say that they are not fools, and they will never use laptops to do things that require a particularly high CPU.
Most of them are for business travel and office work, and the most used applications on notebooks are office applications and movie and music applications.
Among the user's requirements for the performance of the notebook computer, the demand for the CPU is still secondary, and the most important thing is the cruising ability and weight of the lithium battery.
And this item is the strength of Changtian Technology.
Therefore, in comparison, the Star of the Shenzhou Ark is quite competitive.
Shenzhou does not consider the graphics card in the standard configuration, and it is also for weight considerations (the standard configuration and low configuration are lighter).
In 2002, it is estimated that the total sales of notebook computers in the mainland of Xiaguo will be around 1 million units, and the sales should be around 15 billion yuan.
In the past, at least 30% of the 15 billion market would have been taken by Lianxiang, and the rest would have been divided up by overseas brands.
But today, Wu Jun's positioning for the Shenchuan Ark Star notebook computer is to sell more than 100,000 units a year, and to seize the market of Lianxiang and overseas brands as much as possible.
Wu Jun said: "Currently, our Shenchuan Ark Star has been put on sale in Shenchuan sales stores in first- and second-tier cities across the country."
"I hope that thin and light notebook computers can bring more convenience to everyone's work and life."
After the news conference of Shenzhou, some reporters and consumers immediately went to the Shenzhou sales store in Huaqiangbei to buy laptops.
In terms of the laptop's appearance design, Chen Xiao gave enough reference suggestions - the appearance design is more similar to the design of ultra-thin notebooks more than ten or twenty years later, and the appearance value of all laptops on the market is perfect.
For this press conference, Shenzhou expects to prepare a total of 50,000 laptops (expected to produce 50,000 units, but actually only produced 10,000 units due to production capacity), of which 3,000 units will be sold in Huaqiangbei, and the rest will be sold according to local conditions. The economic level weights are respectively placed in Yanjing, Shanghai Stock Exchange, Yangcheng and other places.
According to Xia Guo's annual sales forecast of 900,000 laptops this year, Shenzhou's estimated production volume is indeed quite a lot.
How did you know that just in Huaqiangbei, Shenzhen, 1,000 laptops of Shenchuan Ark Star were sold on the afternoon of the press conference.
Most of the purchased users are reporters interviewing on the spot.
Journalists use laptops most frequently.
After all, their job is to go around and write relevant articles immediately after the interview.
A notebook computer with strong performance, long battery life and quite light weight is the demand of this group of users.
Lei Wentao, a reporter from Xinlang Technology, is one of them.
After the press conference, he immediately handed over the camera and other equipment to his colleagues.
I ran to the sales store of Shenchuan, and bought the standard version of the Shenzhou Ark Core laptop at a price of 10,999 yuan.
Why didn't you buy the high-end version?
Because Lei Wentao knows that his needs for computers are simple image processing and word processing.
Among them, image processing is only simple, editing such as cutting does not require p-images, so there is not much requirement for cpu and graphics card.
A computer without a graphics card is lighter.
However, heavy word processing is Lei Wentao's biggest headache.
The star of Shenchuan Ark is indeed Lei Wentao's great savior.
Lei Wentao has already used Cangjie office software on his desktop.
As long as it can be used on a notebook, and can edit text easily anytime, anywhere, Lei Wentao will definitely call out Amitabha, how much work will be reduced for himself!
Lei Wentao was lucky, after swiping his card, he got the star of Shenship Ark.
I have to say that after the cooperation between Shenchuan and Changtian Technology, whether it is product design or packaging design, it is as if it has been opened.
The outer packaging of the Shenzhou laptop is like a handicraft, with a beautiful logo on the simple shell.
Let people hold the packaging box and look at it, but they are reluctant to throw it away.
Lei Wentao's last computer is a thinkpad. Only from the comparison of the packaging shell, Lei Wentao can confirm that Shenzhou's Ark Heart is smaller than IBM's ThinkPad in terms of volume and weight.
The fact is also true.
? When Lei Wentao opened the box, he was amazed.
What is this laptop?
It's like a thin box.
This is the first time Lei Wentao has seen such a portable laptop.
He lifted the computer up. This feeling made him much more comfortable, but it was much lighter than the iron lumps he used before.
Without further ado, Lei Wentao took the latest laptop of Shenchuan Ark to the nearby cafe and used it to process today's interview materials.
With 8 hours of comprehensive battery life, Lei Wentao finally felt the charm of laptops.
And in the sales store of Shenchuan, the star of Shenchuan Ark continues to sell well. - Didn't finish reading? Add this book to your favoritesI'm a member and bookmarked this chapterCopy the address of this book and recommend it to your friends for pointsChapter error? Click here to report
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