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Chapter 441 Absolute pride, must be supported!  (3 more)

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    ? This chapter is 2000+, 4 updates today, one of which pays off the debt from the day before yesterday, please refresh and read around 23:55, those who have already subscribed do not need to pay again.  This chapter is 2000+, 4 updates today, one of which repays the debt from the day before yesterday, please refresh and read around 23:55, those who have already subscribed do not need to pay again.  This chapter is 2000+, 4 updates today, one of which repays the debt from the day before yesterday, please refresh and read around 23:55, those who have already subscribed do not need to pay again.  This chapter is 2000+, 4 updates today, one of which repays the debt from the day before yesterday, please refresh and read around 23:55, those who have already subscribed do not need to pay again.

    Minister Wang Wang Liang is a high-achieving student majoring in market management in key colleges and universities. He was assigned to work in Jiangzhou Department Store three years ago.

    Wang Liang is very down-to-earth in doing things, and his current job is very stable, so he cherishes it very much.

    But since last year, Wang Liang felt that the operating profit and customer flow of the department store were not as good as before.

    In recent years, the income of the people in Jiangzhou has been greatly increased, and many families have purchased the latest color TVs, refrigerators, washing machines and other necessary appliances.

    In addition, many customers have also purchased home appliances that improve their lives, such as CD players and home karaoke.

    These all show that the people's living standards are gradually improving.

    However, the traffic of department stores is getting less and less.

    After careful investigation, Minister Wang found that home appliance stores like Guomei are taking over the business of traditional department stores.

    These home appliance stores not only have cheaper goods than department stores, but also have more varieties and better after-sales service.

    In fact, this matter is obvious. The department store is a state-owned enterprise. From the manager of the mall to the employees below, everyone lives on their wages, and they do more or less.

    Today, the wages are the same for goods sold for 10,000 yuan and goods sold for 1,000 yuan.

    Under such circumstances, from the manager to the person in charge of the purchasing department, they will try their best to make money.

    How can I get money?

    The best way is to reach an agreement with the supplier of the product and get a kickback.

    Originally, the market price of a color TV set was 5,000 yuan. The manager and the purchaser would collude to report the purchase price of this color TV set to 5,500 yuan.

    For an extra 500 yuan, most people will not find any problems.

    Managers and purchasing staff can allocate the 500 yuan proportionally.

    But when the product is put on the market, the price reflected in the hands of consumers may be 1,000 yuan more than the actual price.

    And Guomei's products are 1,000 yuan cheaper than department stores.

    Consumers vote with their feet, and it is obvious where to choose to buy.

    What's more, the procurement objects of traditional department stores are fixed, and the products of these fixed procurement objects have obviously solidified and aged.

    Products that are popular with young consumers, such as mp3 and ps game consoles, can be bought in Gome and other places, but not necessarily in department stores.

    Over time, consumers will definitely give up shopping in traditional department stores and turn to home appliance stores such as Guomei.

    Manager Wang visited Guomei this time and found that Guomei has many new gadgets that are loved by young consumers.

    Among them are mp3 and ps game consoles.

    He suggested to Manager Hao: "We can also purchase corresponding products to our department stores to attract young consumers."

    "The most profitable business is women and children. Products such as mp3 are aimed at children. Adults may be reluctant to buy a DVD that costs a few hundred yuan or 1,000 yuan, but if a child wants an mp3, they will definitely bite the bullet and buy it."

    Manager Hao is sitting in the office smoking a cigarette, and he still thinks about going to karaoke and singing with the kettle supplier, Boss Li, at work.

    As for mp3, Manager Hao has never heard of it.

    Manager Hao said: "Xiao Wang, you have to know that what our shopping mall wants is to seek stability, not to buy something new and different."

    "What are you talking about? Is it a family necessity? Is it what everyone needs? Don't think it's selling well now, but it won't be long before it will be eliminated by the market."

    Manager Hao also said with an educational attitude: "You are still young, and you don't understand many things!"

    Hearing what Manager Hao said, Wang Liang was very angry.

    Manager Hao didn't even read the Guomei operation report that he spent a lot of energy researching.

    Wang Liang had no choice but to say: "The factory of Lingyue mp3 is in Jiangzhou. It stands to reason that I don't have a geographical advantage, and it will be cheaper to get the goods."

    "Just today, the soul of a store in JiangzhouYue mp3 has sold 100 units, the average sales price of each unit is 700 yuan, and the revenue has reached 70,000 yuan.  "

    "This is just mp3. If you include Guomei's TV, refrigerator, washing machine and other home appliances, the revenue of Jiangzhou Guomei Mall on the first day of the National Day is about 200,000."

    "On the contrary, our department store's daily revenue today is less than 100,000 yuan. This is a huge gap!"

    "And as far as I know, the profit of mp3 is very high. If we can introduce such a product, it will definitely attract a large number of young consumers! There is also a university town in Jiangcheng, where there are as many as 100,000 college students.  It is a potential consumer group!"

    Wang Liang feels that he has done his best, "For these young consumers, we should try our best to let them spend in our department stores instead of pushing them to Guomei."

    Sure enough, Manager Hao was still unmoved, and he didn't want to talk nonsense with Wang Liang.

    At this time, the landline on Manager Hao's desk rang, and Liu Bing, the chairman of the municipal company, called.

    Department stores have just undergone reforms last year.

    There are department stores and some supply-oriented state-owned enterprises, and the establishment of a new group company can be regarded as increasing the competitiveness of department stores.

    Liu Bing just came back from the Shanghai stock market inspection yesterday.  The object of the investigation is the newly emerging home appliance stores such as Guomei.

    I don¡¯t know if I don¡¯t compare, but I¡¯m shocked when I compare.

    Compared with Guomei, which has a complete range of home appliances and provides home services, department stores are like old people who are dying, keeping pace with each other.

    Liu Bing also saw Lingyue mp3 in Guomei yesterday.

    This thing sells very well and can attract young consumers.

    As soon as I came back yesterday, Liu Bing and the senior management of the department store were having a meeting.

    Finally, three principles for department store reform were determined.

    The first one is to introduce products such as mp3 players and overseas high-quality home appliances.

    The second item is to reduce procurement costs, while reducing sales prices, and attract consumers with low prices.

    The last item is to do a good job in after-sales service, learn from Guomei, and provide free home appliance installation and maintenance services.

    And when Liu Bing knew that the company and project of Lingyue mp3 were in Jiangzhou, he was overjoyed.

    Isn't this drowsiness meeting the pillow?

    So he immediately called Manager Hao, hoping that Manager Hao could immediately negotiate with Lingyue Company and introduce MP3 as soon as possible.

    "Okay! I'll do it right away!"

    After Manager Hao hung up the phone, he immediately asked Wang Liang: "Do you understand the Lingyue mp3 you just mentioned? Is their factory in Jiangzhou?"

    Wang Liang rolled his eyes helplessly. Sure enough, his suggestion was useless at all, and the leader had to speak up.
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