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Free Web Novel,Novel online - All in oicq.net -> Sci-fi -> Reborn in 1999 Unleashing the Era of Black Techno Main Text Chapter 142 You will eventually be eliminated (2 updates to be made)
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- Minister Wang Wang Liang is a high-achieving student majoring in market management in key colleges and universities. He was assigned to work in Jiangzhou Department Store three years ago.
Wang Liang is very down-to-earth in doing things, and his current job is very stable, so he cherishes it very much.
But since last year, Wang Liang felt that the operating profit and customer flow of the department store were not as good as before.
In recent years, the income of the people in Jiangzhou has been greatly increased, and many families have purchased the latest color TVs, refrigerators, washing machines and other necessary appliances.
In addition, many customers have also purchased home appliances that improve their lives, such as d-machines and family karaoke.
These all show that the people's living standards are gradually improving.
However, the traffic of department stores is getting less and less.
After careful investigation, Minister Wang found that home appliance stores like Guomei are taking over the business of traditional department stores.
These home appliance stores not only have cheaper goods than department stores, but also have more varieties and better after-sales service.
In fact, this matter is obvious. The department store is a state-owned enterprise. From the manager of the mall to the employees below, everyone lives on their wages, and they do more or less.
Today, the wages for goods sold for 10,000 yuan and those sold for 1,000 yuan are the same.
Under such circumstances, from the manager to the person in charge of the purchasing department, they will try their best to make money.
How can I get money?
The best way is to reach an agreement with the supplier of the product and get a kickback.
Originally, the market price of a color TV set was 5,000 yuan. The manager and the purchaser would collude to report the purchase price of this color TV set to 5,500 yuan.
For an extra 500 yuan, most people will not find any problems.
Managers and purchasing staff can allocate the 500 yuan proportionally.
But when the product is put on the market, the price reflected in the hands of consumers may be 000 yuan more than the actual price.
And Guomei's products are 1,000 yuan cheaper than department stores.
Consumers vote with their feet, and it is obvious where to choose to buy.
What's more, the procurement objects of traditional department stores are fixed, and the products of these fixed procurement objects have obviously solidified and aged.
Products that are popular with young consumers, such as P3 and PS game consoles, can be bought in Gome and other places, but not necessarily in department stores.
Over time, consumers will definitely give up shopping in traditional department stores and turn to home appliance stores such as Guomei.
Manager Wang visited Guomei this time and found that Guomei has many new gadgets that are loved by young consumers.
Among them are p3 and ps game consoles.
He suggested to Manager Hao: "We can also purchase corresponding products to our department stores to attract young consumers."
"The most profitable business is women and children. P3 and other products are aimed at children. Adults may be reluctant to buy DVDs that cost hundreds of dollars, but if children want p3, they will definitely bite their teeth and buy it."
Manager Hao is sitting in the office smoking a cigarette. He is still thinking about going to karaoke and singing with the kettle supplier, Boss Li, at work.
As for p3, Manager Hao has never heard of it.
Manager Hao said: "Xiao Wang, you have to know that what our shopping mall wants is to seek stability, not to buy something new and different."
"What are you talking about? Is it a family necessity? Is it what everyone needs? Don't think it's selling well now, but it won't be long before it will be eliminated by the market."
Manager Hao also said with an educational attitude: "You are still young, and you don't understand many things!"
Hearing what Manager Hao said, Wang Liang was very angry.
Manager Hao didn't even read the Guomei operation report that he spent a lot of energy researching.
Wang Liang had no choice but to say: "The factory of Lingyue P3 is in Jiangzhou. It stands to reason that I don't have a geographical advantage, and it will be cheaper to get the goods."
"Just today, 00 units of Lingyue P3 have been sold in a store in Jiangzhou, with an average sales price of 700 yuan per unit, and the revenue has reached 70,000 yuan."
"This is just p3. If you include Guomei's TVs, refrigerators, washing machines and other home appliances, the revenue of Jiangzhou Guomei Mall on the first day of the National Day is about 200,000."
"On the contrary, the revenue of our department store today is less than RMB 100,000. This is a huge gap!"
"And as far as I know, the profit of p3 is very high. If we can introduce such a product, it will definitely attract? Big young consumers! There is also a university town in Jiangcheng, where there are tens of thousands of college students, and they are all potential consumer groups! "
Wang Liang feels that he has done his best, "For these young consumers, we should try our best to let them spend in our department stores instead of pushing them to Guomei."
Sure enough, Manager Hao was still unmoved, and he didn't want to talk nonsense with Wang Liang.
At this time, the landline on Manager Hao's desk rang, and Liu Bing, the chairman of the municipal company, called.
Department stores have just undergone reforms last year.
There are department stores and some supply-oriented state-owned enterprises, and the establishment of a new group company can be regarded as increasing the competitiveness of department stores.
Liu Bing just came back from the Shanghai stock market inspection yesterday. The object of the investigation is the newly emerging home appliance stores such as Guomei.
I don¡¯t know if I don¡¯t compare, but I¡¯m shocked when I compare.
Compared with Guomei, which has a complete range of home appliances and provides home services, department stores are like old people who are dying, keeping pace with each other.
Liu Bing also saw Lingyue p3 in Guomei yesterday.
This thing sells very well and can attract young consumers.
As soon as I came back yesterday, Liu Bing and the senior management of the department store were having a meeting.
Finally, three principles for department store reform were determined.
The first is to introduce p3 and overseas high-quality home appliances and other products.
The second item is to reduce procurement costs, while reducing sales prices, and attract consumers with low prices.
The last item is to do a good job in after-sales service, learn from Guomei, and provide free home appliance installation and maintenance services.
And when Liu Bing knew that the company and project of Lingyue P3 were in Jiangzhou, he was overjoyed.
Isn't this drowsiness meeting the pillow?
So he immediately called Manager Hao, hoping that Manager Hao could immediately negotiate with Lingyue Company and introduce p3 as soon as possible.
"Okay! I'll do it right away!"
After Manager Hao hung up the phone, he immediately asked Wang Liang: "Do you understand the Lingyue p3 you just mentioned? Is their factory in Jiangzhou?"
Wang Liang rolled his eyes helplessly. Sure enough, his suggestion was useless at all, and the leader had to speak up.
With such a physique, Wang Liang has the urge to resign.
Manager Hao frowned again, and he said in doubt: "Lingyue p3, why does this name sound so familiar to me.? - Didn't finish reading? Add this book to your favoritesI'm a member and bookmarked this chapterCopy the address of this book and recommend it to your friends for pointsChapter error? Click here to report
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