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Chapter 613 The biggest advantage?

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    "Then shall we lower the price too?" Tuantuan frowned slightly.

    "Brother, I don't think it's a good idea to lower the price, because the price we set was not high at the beginning. We asked the aunt at the post station and Aunt Yuxin about the price.  acceptable price."

    "If we lower our prices because other children have lower prices, then in case other children continue to lower prices, wouldn't we be very passive and have to lower prices accordingly?"

    Lele thinks what the younger sister said makes sense, "Tuantuan, you are right, but if the price is not lowered, then others will definitely choose the errand service with a lower price, so will we not be able to receive orders?"

    Tuantuan didn't speak any more, as if there was nothing he could do about it.

    For the first time since the two children started their businesses, they encountered a major crisis.

    In the end, Tuantuan decided to ask his parents to see if they had any good solutions.

    Both Su Chen and Yan Bingxue were in the owner group, and they discovered this problem during the day.

    But it was expected for both of them.

    Tuantuan and Lele proposed the errand service for the first time last week, and they earned more than 1,000 yuan in two days. Once such a money-making industry rises, other competitors will soon enter  industry.

    In addition, this is in the community, there are many children, and the parents are happy to see their success, so there are children who are also willing to run errands, which Su Chen and Yan Bingxue have long expected.

    Facing the confusion of his son and daughter, Yan Bingxue asked: "Tuantuan, in the market relationship, once a competitor appears, the best way is to show your unique advantages to customers."

    "Tuan Tuan Le Le, what do you think is your greatest strength?"

    Seeing the two little guys lost in thought, Yan Bingxue continued: "Mom thinks that what Tuantuan just said is correct. Under the current situation, if the two of you lower the price to gain an advantage, it will only make yourself more obvious."  In a passive state, it is absolutely impossible for an excellent manager to gain market share by lowering prices."

    "So the two of you have to think about it carefully, apart from the price, what is the biggest advantage of the two of you among all the competitors."

    Tuantuan and Lele began to seriously think about this issue.

    Tuantuan took the lead in saying: "Mom, I think the advantage of my brother and I is that we are cuter~"

    After the little guy finished speaking, his face couldn't help turning red.

    Seems to feel a little embarrassed to praise myself like this.

    Yan Bingxue smiled, and said seriously: "This is also one of your advantages. Did you find out that the customers who received your service last week, among the good comments posted in the owner group, many of them praised the two of you  It's very cute, which proves that your appearance and service attitude make everyone very satisfied, which is also your advantage, but this is not enough, think again."

    After thinking for a while, Lele said: "Mom, I think the small car of my sister and I is an advantage. When we went to the post station to pick up the courier today, we found that other children were carrying all the couriers in a big bag.  Carried on their backs, there are also children who go by bicycle, but once there are too many couriers, they can¡¯t take them, so they can only send them in batches, but my sister and I can load a lot of couriers at a time.  It can be delivered in one express delivery, so I think this is an advantage for both of us.¡±

    Yan Bingxue nodded, "That's right, the delivery methods of the two of you are more fully prepared than the other children, and with the experience of last week, your delivery is obviously more considerate than other children, which is why there are so many delivery methods today."  There are many competitors, but there are still many reasons why people are willing to choose you.¡±

    "But this is not enough, because other children may soon find out their own problems. At that time, they will also use toy cars to transport them, or choose other methods. At that time, the means of transportation will no longer be the two of you.  unique advantages.¡±

    "You have to remember that if you want to gain the upper hand in a competitive relationship, you must give full play to your unique advantages, which others cannot do. Only in this way can you attract more target customers." Su Chen reminded from the side.

    With Dad's reminder, Tuantuan and Lele fell into a new round of contemplation.

    They were summarizing the three-day errand service, what advantages did they have that other children could not do.

    ?The last two little guys summed up a few points, using a small bookAfter writing it down, go discuss it with your parents.

    "Mom and Dad, my brother and I have discussed it just now. We feel that our advantage is that we are the first to discover the errand service, and the first to advertise in the group is that we have no other children with us last week.  As a running errand service, we picked up a lot of guts and got to know a lot of customers, and most of these customers chose us this week.¡±

    Seeing that the two little guys realized this, Su Chen nodded in relief, "That's right, Tuantuan, Lele, this is the biggest advantage of the two of you now, because you are the first to impress everyone.  What we have to do now is to give full play to our advantages and try to create a brand image for everyone, so that we can distinguish you from other errand runners and let more customers choose you.¡±

    Tuantuan and Lele were immediately inspired after hearing the analysis from their parents. The two little ones worked tirelessly all day, and at night they were still tireless, trying to find ways to improve the brand of their errand service.

    Regarding what brand management is, Tuantuan has learned a lot in her interest class, and she thinks the billboard her father made for her is one of them.

    In addition, Tuantuan and Lele also discussed other ways that night, such as reaching a cooperation with the post station and putting up their billboard. The post station had their WeChat QR code before, and now they add a promotional advertisement  brand, more people will know about their errand service.

    In addition, Tuantuan and Lele were inspired by the Dao milk tea shop, and proposed a preferential system of 1 discount for every 5 members without any price reduction. That is, if there are more than 5 express deliveries, you can get one free for every 5 full, but the premise is to  To become a member, you need to register information and add Tuantuan and Lele's WeChat.

    In this way, they can better understand their customers. In terms of service, Tuantuan and Lele also proposed a smile service. Every time they deliver express or takeaway, they will show their cute side.

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