"Sister Fei, although I didn't give you a red envelope, you can take a good look at this. I, Yuan, have never treated you badly!"
Liu Tianxian was skeptical, took it over with a little curiosity, and immediately beamed with joy:
"Wow, this is the endorsement contract for the "Zhu Xian" mobile game, 20 million for two years? Really good!"
In fact, ever since the filming of the drama version of "Zhu Xian" started, Yuan Hua sent people to argue with Perfect, hoping to get some sponsorship from them.
Anyway, we can't let them play games to waste the popularity of our TV series, we must let them sponsor an advertising fee.
It's all about the game company, if you don't kill it, you don't kill it, otherwise you will be sorry for the point cards I spent in those years.
The drama version of "Zhu Xian" is famous for playing games, but it must not be the other way around!
Sorry, I won't pretend anymore! Showdown!
As a capitalist with good roots, we have such double standards.
Yuan Hua even got inspiration from his previous life, and lied to Perfection that if they refused to pay for sponsorship, they would directly change the name of the TV series to "Qing Yun Zhi".
And will immediately start outsourcing the game company, and urgently set up a project to develop the "Qing Yun Zhi" mobile game and web game, and will compete with the perfect upcoming "Zhu Xian" mobile game.
This trick is really hitting the opponent's seven inches, because the current perfect cost is huge, and the development of the "Zhu Xian" mobile game that has spent several years of hard work is about to be completed. It is scheduled for the first Android test on June 2, 2016, and the official full platform on August 10. Beta.
If Yuan Hua really did this, first of all it must be an infringement, but at least he has the copyright of the film and television drama "Zhu Xian", so although the lawsuit has a high probability of losing, it is definitely not without argument, and there are loopholes to exploit.
For example, in the previous life, the TV series "Zhu Xian" was renamed "Qing Yun Zhi", so has the "Qing Yun Zhi" mobile game come out?
In fact, there are, and it is also a normal listing that makes money!
Logically speaking, since the game copyright of "Zhu Xian" has been sold to Perfect, why can you still release "Qing Yun Zhi" as a mobile game? So let's talk about some things, it's really a bit unclear.
If Yuan Hua also followed suit by playing side-by-side games, changing the name of the game a little bit, and avoiding some infringement risks In fact, there are many articles that can be done. Lawsuit!
But Perfect doesn't want to go to court with Huazhang Film and Television at this critical moment. They can sue Yuan Hua for infringement, but Yuan Hua can also confuse the water and sue them for infringement.
Anyway, Yuan Hua is not afraid of wearing shoes if he is barefoot, so no matter whether he wins or loses the lawsuit, the launch of the "Zhu Xian" mobile game will inevitably face huge risks and even have a high probability of being delayed
As the old saying goes, if the porcelain does not touch the tiles, the loss outweighs the gain!
Besides, Yuan Hua's appeal is not purely a scam, after all, if the TV series is popular!
It can indeed bring a lot of traffic and popularity to the running "Zhu Xian" client game, as well as the upcoming "Zhu Xian" mobile game
Therefore, when Yuan Hua asked them for some advertising fees, it was not an unreasonable or outrageous request.
There was no way for Perfection to meet such a rogue, so it could only save money and eliminate disasters, so the two sides began to discuss the issue of price.
Originally, the two parties have not reached an agreement on the issue of the price. It just so happened that all the network copyrights of "Zhu Xian" were sold, and it became famous all at once.
After all, "One Seven Network" is indeed a bit ruthless! In fact, the copyright of more than 900 million yuan is indeed too shocking!
Not only was the industry shocked, but even Perfect's attitude had a 180-degree change. Not only did Yuan Hua fully agree to the original conditions, but the 50 million sponsorship title fee was immediately credited.
Even took the initiative to increase the price, strike while the iron is hot, and offer a high price, inviting Yuan Hua, Liu Tianxian and Li Xiaoqin to endorse the upcoming "Zhu Xian" mobile game for the first test.
Liu Tianxian was overjoyed to pick up a large amount of advertising fees for nothing. He thought Yuan Hua was a cheapskate before, but now he is pleasing to the eye no matter how he looks at it.
Yuan Hua caught a glimpse of the envious eyes of another girl next door, then took out another document from his bag and handed it to Li Xiaoqin, saying:
"Okay, don't be envious of others, you have it too."
"Ha, I also have a share?"
Li Xiaoqin was both surprised and delighted, and quickly opened it happily. Although his two-year endorsement price was only 8 million, it was more than half of that of Liu Tianxian.
But Li Xiaoqin is already very satisfied, after all, this is the largest single advertising endorsement fee she has ever received.
Li Xiaoqin is also very clear in his heart that his current coffee position isQi is still far from Liu Tianxian.
Don't look at Liu Tianxian as not as popular as in the past few years, but the style of the fairy sister has always been placed here
? As the only spokesperson for Dior in Greater China, Sister Shenxian's peak commercial endorsement was as high as 12 million per year.
In 2016, mainland actresses whose commercial endorsements exceeded 10 million a year can basically be counted with a single slap.
Of course, due to the successive failures of Liu Tianxian's last three films, her commercial value has also been affected to a certain extent recently, and the current market price has fallen below 8 million.
So this time she was able to get an endorsement advertisement with an average of 10 million yuan per year, which is actually due to the glory of "Zhu Xian".
If she hadn't played Lu Xueqi, Perfect wouldn't have offered her such a high endorsement fee.
Although "Zhu Xian" has not been broadcast yet, receiving such good resources, coupled with the exposure brought by various publicity during the shooting, has actually boosted the market's confidence in her, so Liu Tianxian's commercial value has gradually increased. Most of it recovered.
Therefore, a good film and television drama is really important to an actor, which is why some stars would rather cut their salaries or even significantly reduce their salaries, but also star in high-profile film and television dramas.
Although the film salary has dropped, as long as the film and television drama hits a big hit, the actor will soon be able to earn back the loss through commercial endorsement of these things, multiplying several times in a row!
This is called - reluctant to bear children, unable to catch wolves!
In addition, don't look at the fact that Liu Tianxian's salary for this drama is not high, but in fact, since she received the role, she has won multiple sponsor advertisements in a row.
Although Yuan Hua resolutely resisted product placement in the TV series "Zhu Xian", the advertising sponsorship of TV series is not limited to product placement.
There are also some advertisements in the opening, ending and mid-credits, mainly when a character in the play authorizes print endorsements or film and television advertisements, etc.
For example, let Yuan Hua wear Zhang Xiaofan's clothes, and then endorse a certain mobile game or end game. The advertising slogan is the familiar sentence - enter the world of "xx" with Zhang Xiaofan.
Of course, it refers to those games of normal quality and passable, not those who are greedy for playing Blue Moon
There are also more common ones, such as Li Xiaoqin or Liu Tianxian wearing the clothes in the drama, and then filming some film and television commercials, such as Lu Xueqi/Baguio recommending a certain brand of cosmetics or facial masks
Although "Zhu Xian" did not place any product placement in the feature film, it is definitely impossible to say that such a normal advertisement is directly banned
It makes sense that costume films don¡¯t accept product placement, but if they don¡¯t even accept normal commercial sponsorship advertisements, that would be too maverick!
If you really do this, it is tantamount to directly offending a large number of advertising sponsors, then do you still want to sponsor the film and television dramas you Huazhang Film and Television will shoot in the future?
Directly forcing the implantation in the feature film will definitely affect the viewing experience, but it will not work if it is not placed in the feature film!
After all, you have never seen that TV series that does not run commercials, so why force it to make trouble with money!
Liu Tianxian saw that he and Li Xiaoqin both had endorsement offers for the mobile game "Zhu Xian", and thought that Yuan Hua must be missing!
So I immediately asked him about the news: "Yuan Hua, you should also have received an endorsement contract, right? What price did they offer you?"
Yuan Hua nodded and stretched out three fingers: "30 million."
Liu Tianxian nodded slightly, so it is 15 million a year!
Well, not as much as I thought, and it seems that I am not much higher than myself!
When she thought so, Yuan Hua seemed to see through her mind, and said two words lightly: