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Chapter 4547 brand image value and grade

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    Luo Ji and Ye Qingxuan's current wave is the same as when they were selling tools in the garbage mountain, they intend to use time to exchange word of mouth.

    It may take a long time to verify how durable their tools are and how long they can be used after buying them, but the people who use the tools don't need to find out whether the tools are good or not.  So long.

    It's only been half a month, and Luo Ji and Ye Qingxuan didn't find anyone to promote them in the follow-up, but in the corresponding industries in the downtown area, their good reputation has slowly spread through the chatting process of the employees.  up.

    For these people, they may not be able to do what others say, but the real experience of the workers around them can convince them to a large extent.

    Among other things, this tool is light and strong, and it is more labor-saving to use, and it can even be confirmed that the work efficiency is greatly improved.

    And once the work efficiency is improved, you can earn more, and the quality of life can also improve.

    These human beings living in the lower city are always thinking about how to make more money so that they can live a more stable life.

    As soon as the advantages of these tools came out, many workers were immediately moved.

    This makes these days, there are obviously more people who go to Scarlet Tool Store to inquire about prices and learn about tools.

    And after learning that the discounted price of 18 coppers was only limited to the activities three days before the opening, after the event ended, the original price of 30 coppers would be restored immediately, many people regretted it a little bit.

    But to be honest, at this stage, it is still not so easy for an ordinary worker in the lower city to spend a huge sum of thirty coppers to buy tools.

    During the period, as more and more people asked about the price, Wade, who knew the situation, felt a burst of surprise, and hurried to Luo Ji with a happy face.

    "Boss, more and more people come to the store to ask about prices recently. Although the sales volume has not increased much, I thought about it. Many people are asking when we will hold activities again. The key lies in the price. Thirty coppers  It¡¯s still too expensive, we can definitely hold another event, it doesn¡¯t need to be as cheap as 18 coppers, I thought about it, even if it¡¯s as cheap as 20 coppers, or even 21 coppers, it should increase a lot of sales!¡±

    Looking at the enthusiastic Wade, the fact that the other party can say this is enough to prove that Wade has indeed thought about this matter carefully.

    As a black boss who has never done any business at all, it is not bad to think of this.

    But Luo Ji shook his head and rejected Wade's proposal without hesitation.

    "No, no price reduction."

    "This, why?! As long as it is cheaper, it will definitely increase a lot of sales!"

    After getting along during this period of time, Wade has a little understanding of Luo Ji.

    After getting acquainted with each other, Wade discovered that Luo Ji was actually a person who didn't like to circle around and put on airs at all in the process of getting along with each other on weekdays.

    If you have something to say directly, if you have a question, you can also ask directly, and he will usually answer it for you.

    Facing Wade's doubts now, Luo Ji unhurriedly gave the answer

    "Because we want to establish a brand image and brand value, and more importantly, we want to differentiate ourselves from those ordinary tools."

    When Luo Ji's words were taken apart, Wade knew every single word, but after stringing them together, Wade found that he didn't understand the so-called brand image and brand value.  What grade is there, and what does it mean.

    Regarding this, Luo Ji showed enough patience and explained it to Wade in detail.

    "We set a price of 30 coppers, with a 40% discount for the opening ceremony, and sold it for three days at the price of 18 coppers, in order to let our first batch of tools be sold smoothly, so that people in the relevant industries in the lower city can know about us.  The tools are good, so the opening rewards and discounted sales are for this purpose.¡±

    "And now, our goal has been achieved. If there are more discounts, or even frequent discounts, we may be able to make more money in the short term, but in the long run, it will only detract from the value of our tools."

    "Because that would give our customers an idea, that is, the original price of our 30 coppers is just for looking at. In fact, things can be bought for about 20 coppers. In this way, there will be no  If someone will buy our tools at the price of 30 coppers, our price of 30 coppers will become a joke, which will greatly damage the brand value and brand image."

    "As for the fileAgain, to give a simple example, those of us usually eat dry and hard rye bread, but what about those winged men in the upper city?  They eat softer and more delicious wheat bread, butter bread, and even a lot of side dishes that we can't even imagine.  "

    "So do you understand? Rye bread, wheat bread, butter bread, this is the difference in grade, and the effect we want to achieve is that we sell the best quality tools in the world, and the price of thirty coppers is a matter of course  !"

    If it is said that Wade has a general understanding of the issues of brand value and brand image, then he is still a little confused about the issue of grades.

    "But boss, in fact, the cost of our tools is extremely low, even lower than the cost of ordinary tools. Even if we only sell them for twenty coppers, we can make a lot of money! Even if we can adjust the price to twenty coppers,  Then our tools will definitely sell like crazy in the downtown area!"

    "Wade, I am very happy that you have learned to use your own brain, but I am sorry to tell you that you have overlooked an important issue, that is our competitors."

    "Competitors?"

    When it comes to competitors, in this era, it generally refers to the blacksmith shop.

    "That's right, our competitors, the price of an ordinary tool with reliable quality on the market is about 20 coppers. If we also sell 20 coppers, after knowing the quality of our tools, we will basically go down.  Everyone in the city will come to snap up our tools, and in that case, those blacksmith shops will basically not have any business unless the prices are greatly reduced."

    "Is there anything wrong with this?"

    Wade looked incomprehensible, in his opinion, what is this?

    "Of course not. The most taboo thing in this world is to eat alone, because the person who eats alone will become the target of public criticism. Our approach is equivalent to forcing those blacksmiths to a corner. At that time, all blacksmiths will be hostile, even  Hate us, think about it, how much trouble will a group of people who are driven to a dead end bring us!"

    Wade is not a fool, he just hasn't done business, and he can't turn his mind all of a sudden.

    Under Luo Ji's guidance, Wade, who had thought for a while, suddenly shivered.

    "So what we have to do now is to classify the tools and give them a way to survive, so that those people don't come to fight us, understand?"

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