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Chapter 178 The Ice Bucket Challenge and the New Season

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    In the hot summer, under the scorching sun, the earth is like a furnace.

    After entering July, the whole of Germany has entered the hot summer.

    Even if you stay at home, you need air conditioning to escape the heat, and few people run out of the house.

    Under such weather conditions, a challenge on the Internet suddenly exploded.

    The 'Hoffenheim Ice Bucket Challenge', the rules are as follows, requires participants to post a video of themselves being doused in ice water on the Internet, and then the participant can invite others to participate in this activity.  Accept the challenge within hours or donate €100 to the ALS Foundation.

    This challenge suddenly became popular on youtu, because many European stars, models and celebrities participated in it.

    From the very beginning, Morsi, Julia and others quickly spread throughout Europe in just one week, including Trafford's Pleni, Barcelona's Ronaldo, and superstars from major clubs.  It will soon be available to the general public and spread across the entire continent of Europe.

    Celebrities, football stars, rich people, and political officials all participated in it, which prompted many well-known European media to continue to report on it.

    In just one month, more than 600,000 people participated in this challenge, and more than 1 million people chose to donate.

    The ALS Foundation suddenly received a donation of nearly 100 million euros, which surprised them and delighted them.

    On the same day, they sent a letter of thanks to the outside world, and focused on thanking the sponsor's 'Hoffenheim' football club.

    This deed made Hoffenheim reappear in the field of vision of the German people. Since two years ago, they have been able to see this country team frequently.

    It would be too strange to say by chance.

    It can be felt that Hoffenheim is a special team, or in other words, they are very good at hype.

    But they don't resent the hype!

    Perhaps their purpose is to become famous, but at the same time, they are also making huge attacks on patients with ALS.

    They did not destroy anything because they wanted fame and fortune, but helped more people on the premise of being famous.

    With the blessing of the "Hoffenheim Ice Bucket Challenge", the initial image of Hoffenheim has become more decent.

    Even the German Football Association publicly commended.

    ¡®We hope that more clubs learn from Hoffenheim. Football should have more sense of social responsibility and justice!  '

    The German Football Association publicly commended, which further made Hoffenheim famous.

    Most importantly, they gained a lot of goodwill.

    And through this incident, the Rhine-Neckar County and Sinsheim have become more famous.

    In this area, although many residents are not fans of Hoffenheim, when they talk about Hoffenheim, they will give a thumbs up and praise.

    Especially some Sinsheimers outside, when they used to introduce their hometown, they always said Rhine-Neckar County, but now, they mention Hoffenheim more.

    ?Because they know that they are from Hoffenheim, the attitude of others will become more friendly

    Germany, in the Hoffenheim director's office.

    Nomi, the IT director, was reporting, and he said excitedly; "Since a month ago, the attention of our YouTube account has been increasing, and now it has reached 2 million."

    Don't underestimate 2 million, maybe 2 million domestic attention is nothing, but abroad, 2 million is already a very huge number.

    It can be said that Hoffenheim¡¯s YouTube account is already quite an internet celebrity.

    "Many people are willing to interact with us, and some merchants have sent private messages to seek cooperation."

    In this regard, Zhang Xian said; "Online cooperation is risky. You need to check the quality of cooperation or sponsorship products, interact with fans more, and the quality of each video must pass the test."

    Nomi nodded. He has been managing the Hoffenheim youtu account all these years. He is very experienced and knows what to do.

    The Internet is a supermarket.

    Now football does not focus on this area, and mostly uses traditional media and TV promotion methods.

    Zhang Xian took the lead in entering this industry and has made steady progress. When he has enough accumulation, it is time for other clubs to pay attention to this market.

    But when the time comes, Hoffenheim is not afraid.

    ?They have sufficient background and more experience, and they can discuss all kinds of Internet public opinion.?Operation, Zhang Xian does not fear anyone.

    After seeing off Nomi, Hoffenheim head coach Loel Christopher walked into the office.

    Throughout the holiday, he stayed in Hoffenheim to continue building his lineup for the new season.

    Last season, Loel Christopher took over in a hurry, but he still led the old Koch's team, and he needed to make some changes on the basis again.

    "This is the lineup configuration for next season." Lore Christopher handed a document to Zhang Xian.

    After Zhang Xian took it, he took a brief look.

    There has not been much change, only some players have been promoted in the midfield.

    "The old Koch is doing well. The front and rear players are very talented and don't need to be replaced, but I have placed substitutes in every position, which can slow down Hoffenheim's two-line combat ability." Lore Chris  Dove said.

    Zhang Xian nodded, put the documents aside, and asked, "Jamie, how do you plan to arrange him?"

    "It can only be a substitute!" Loel Christopher said directly: "He has talent, but he is too immature if he wants to gain a foothold in the German Cup. He is more suitable for Hoffenheim than Artini.  Jamie's performance in the big competition, of course, I will give Jamie some opportunities to play, but most of them are in the league, let alone the German Cup."

    "Jamie and Alex need to grow up quickly." Zhang Xian tapped his fingers on the table and said, "Next season, Hoffenheim probably won't be able to keep Jian and Biartini."

    In the summer window, San Galo once again made an offer to Ji'an. This time, he quoted a price of 1.2 million. The attitude was also different from before, and it seemed particularly urgent.

    If that's all, Zhang Xian won't be too urgent.

    But the problem is that Sir Alex once called Zhang Xian and asked about the situation of Ji An and Bialdini.

    It is not difficult to hear from his tone that Trafford wants to bring Gyan to the Premier League.

    For this reason, Sir Alex promised a transfer fee of no less than 2 million euros.

    At that time, Zhang Xian almost agreed!

    2 million euros!

    This is an amount that Hoffenheim simply cannot refuse, but people are always greedy.

    Zhang Xian wanted more.

    And this season Hoffenheim still needs to play in the German Cup, they need Gyan and Biartini.

    Therefore, after discussing with Sir Alex, Zhang Xian decided to postpone it for one year and keep it a secret.

    If Gyan and Biartini knew that Trafford wanted them, it is estimated that these two boys would not have the heart to stay in Hoffenheim, and their hearts would go to England.

    After the end of the season, Ji An and Bialdini basically left.

    For this reason, Hoffenheim needs to quickly train Alex and Jamie, so that these two can supplement Hoffenheim's striker.

    Lore Christopher thought for a moment and said, "I will give them more chances to play in the league."

    "Recently we have received some protest letters against you, such as the Fast Boys Club, etc"

    After Zhang Xian finished speaking, the two looked at each other.

    Lore Christopher raised his eyebrows; "Then do I need to correct it?"

    Zhang Xian smiled, threw the protest letter directly into the trash can, and said indifferently; "No! No need, I just want to tell you that you are serving Hoffenheim, and not other teams, you can go according to your temper  Make pre-match provocations, but you must win! As for the issue of public opinion, the club will help you solve it! But there is one thing you need to correctdon't provoke the referee!"

    Forehead

    Lore Christopher scratched his head. In just half a season, he was invited to the stands twice by the referee, and the second time even affected the game situation.

    "I know you want to put pressure on the referee, but you have to be careful."

    In Zhang Xiankai, Loel Christopher is very good at using off-court factors to influence the game, but his theory and time are not enough, resulting in frequent overturns.

    "I will pay attention!" Loel Christopher said with some embarrassment.

    "Very good!" Zhang Xian nodded in satisfaction and said, "If you lead Hoffenheim to perform well in the German Cup this season, the club will provide you with a new contract with a high salary."

    "Great decision!" Loel Christopher said happily.  (Remember the site URL: www.hlnovel.com
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