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Free Web Novel,Novel online - All in oicq.net -> Comics -> From a country team to a giant Chapter 783: Packaging, Propaganda, and Character Design
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- "Then there is the issue of packaging!"
Hearing this, Roquel sat up slightly.
There is a difference between a player and a star.
The stage from an ordinary player to a star is a stage of packaging.
Of course, to play well, the performance number is very important, but on this basis, the club also needs to carry out packaging and publicity.
Roquel has been buried in Turin for a long time. He complained many times that the packaging and publicity department of Turin are not as good as his team in Argentina.
There is some truth to this.
After all, Roquel has been in Turin for several years, and he still only bears the label of "Pampas Genius".
This label was given to him by the Argentine club.
In Roquel's words, Turin is a piece of shit in terms of publicity and packaging.
If the packaging and publicity are not in place, no matter how good Roquel's performance is, there will not be much reaction.
The club needs to carry out character packaging and various publicity for the player when the player performs well, so as to maximize the value of the player.
And after the player's popularity is high, the club will also usher in a wave of economic benefits.
? This is a process of mutual benefit.
In the past, Turin did not give him promotion and packaging, but after coming to Hoffenheim, Roquel's reputation in European football gradually became louder. This is largely done by Hoffenheim's propaganda department. Effect.
And now, Roquel has set Europe on fire with a superb performance.
Even the media in other countries are calling frantically, how could Hoffenheim give up this good opportunity for publicity.
"The publicity department has formulated three publicity plans for you, two of which require you to come forward for various negotiation activities, but since you want to focus on the competition, then use the last one."
After all, Zhang Xiandao; "We hope that after the end of this endorsement period, you will end all the endorsements on your body. As for the replacement endorsement, we have already found it for you."
"Your image has always been a teenage genius, but this label has been on for too long, we need to transform, and you are already 26 years old, and you are not a teenager, so start with the change of age."
Roquel nodded again and again. Although he didn't quite understand it, he felt that what Zhang Xian said seemed to make sense.
"How do we do it?" Roquel asked, full of expectations and curiosity about his future.
"First start with the underwear advertisement." Zhang Xian said.
Roquel asked in surprise, "Pants commercial?"
Zhang Xian glanced at the other party and said, "Is there anything that can show your figure better than an underwear advertisement? We want to tell everyone that you are no longer a teenager, but a charming man!"
Roquel hesitated for a moment, then said coyly, "But I have no experience."
At this time 75 zworg.c om Zhang Si. "It doesn't matter." Zhang Xian said; "We have found a professional team, who will help you construct the persona outside the venue."
"Character design?" Roquel was stunned again.
Zhang Xian sighed, how poorly this kid is living in Turin.
"It is a kind of shaping of personality charm. We will expand your strengths and let fans see your best and most charming side, so that more fans will pay attention to you."
Roquel nodded ignorantly, and said, "And then?"
"Then there will be overwhelming rewards from the media." Zhang Xian said casually.
This is a 'topic sea tactic'.
"But if you want to run normally, you need to keep scoring goals and have enough performance in key games, so that we can communicate with the media better."
Roquel nodded repeatedly.
Zhang Xian thought for a moment, and said: "By the way, after the game, I hope you can take off your shirt more to show off your muscles. It is best to lift your trousers on the court from time to time to show off your thigh muscles. This will be positive for your advertisement." echo."
"The character we want to create for you is a masculine image, sunshine, perseverance, courage, bravery, etc"
After listening to Zhang Xian's words, Roquel nodded like a chicken pecking at rice.
For the first time, he felt that there were so many truths in the propaganda.
Compared with the professional Hoffenheim, Turin's propaganda method is a piece of shit, no! Worse than shit!
The two talked for a full two hours before Roquel walked out of the office.
Along the way, Roquel felt a little light.
He was almost overwhelmed by the blueprint drawn by Zhang Xian.
theHe even sketched in his mind the picture of himself holding the Champions League trophy, becoming the world's top superstar, and winning the 'Golden Globe Award' in the star-studded venue.
Moreover, the blueprint of the Hoffenheim Propaganda Department is not to deceive or draw big cakes.
He has thought about every detail with great possibility of success.
If you insist on talking about variables, then they only exist in yourself.
His performance echoed the whole plan.
If his performance is insufficient, the plan will not go smoothly.
So, now Roquel's heart is full of fire.
There is nothing more seductive than putting in the effort, reaping the rewards, and making a name for yourself.
强牺 bxwx.co 读牺。 Hoffenheim grasped all of these accurately.
At this time, Roquel couldn't wait to start training.
He wants to maintain his form, he wants to continue his superb performance, and he wants to tell everyone that he is unique.
After returning to training, Roquel was full of energy and worked harder in training.
That desperate look even surprised the coaching staff.
What kind of poisonous chicken soup did the general manager feed him, and why did he suddenly train desperately?
Of course, the coaching staff is pleased with this.
They just need to grasp the scale so that Roquel will not be injured.
Who can refuse such a hard-working player?
A little bit of time passed, and the day of the Champions League match soon ushered in.
The day before, Hoffenheim left the training center collectively and took a plane to Portugal.
At two o'clock in the afternoon, they arrived in Porto and prepared for the next day's game.
The atmosphere inside the entire Porto is dignified.
No matter from which point of view, Hoffenheim is a formidable enemy.
If it was them three years ago, they would not be afraid.
But now Sporting Porto, after selling most of the talented players, has begun to re-train a group of little monsters.
Xiao Yao played well, but he was not as good as Hoffenheim.
For them, the game was tough.
But when it is difficult, they also need to win the game at home, so that they can hope to advance.
After all, they never expected to win Hoffenheim at the 'Dome Stadium'.
Zhang Xian himself was also present.
Make big org.com make owls. He received an invitation call from the general manager of Sporting Porto.
As a "European black shop", Sporting Porto welcomes the arrival of all European big money.
And for them, a club like Hoffenheim, which is willing to spend billions of dollars on players, is their ideal trade candidate.
Today, they have several good players in their lineup. If they are favored by Hoffenheim, they can make another profit in the summer window.
It's good to win the game, but it's not bad to get a monetary consolation if you lose the game!
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