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- Hoffenheim topped the Bundesliga, which became the hottest news in Europe, and even overwhelmed the Champions League for a time.
Today's UEFA Champions League is in the group stage, and there is not much exposure and topicality. If it is the semi-finals or semi-finals, the five major leagues will not be able to overwhelm the news of the UEFA Champions League.
Of course, due to the particularity of Hoffenheim, the news spread more violently.
Hoffenheim has reached the top of the Bundesliga standings, but it does not mean that they are half-time champions.
They have one more game to play before Christmas.
In the 17th round of the Bundesliga, Hoffenheim played against the Leipzig Matador at home.
As can be seen from their names, this is a team with obvious Spanish characteristics.
Before Hoffenheim, the Leipzig Bullfighters represented pass-and-control football in the Bundesliga, but their tactics are a bit strange, as if they are a fusion of German and Spanish characteristics.
The Leipzig Matador are in 11th place in the standings, which is a good opponent for Hoffenheim.
At least they don't want to meet the two teams at the top and bottom of the standings.
The entire Sinsheim and even the Rhine-Neckar region was in a carnival.
I don't know how many people became fans of Hoffenheim overnight.
How could they not love this local team that always brings them credit.
What's more, Hoffenheim is now leading the Bundesliga!
Now Hoffenheim fans can stand up straight and say 'We are number one in Germany'!
Since Hoffenheim won Dortmund, the carnival in the Rhine-Neckar area has never stopped.
In the streets and alleys, some fans wearing Hoffenheim jerseys can be seen in groups of three or four.
And in the Rhine-Neckar tourist area, whenever tourists come here, the fans will enthusiastically introduce Hoffenheim to them.
The other party only needs to give a thumbs up, and they can enjoy the friendliness in the entire Rhine-Neckar region.
Now the Hoffenheim fans can't bear it anymore. They want the whole world to know that they have reached the top of the Bundesliga.
For this reason, they spare no efforts in publicity.
Although the effect is limited to the Rhine-Neckar region, it is also a good start.
At least, the number of tourists visiting Hoffenheim Village every day has increased a lot.
The tourists are quite curious about the half-time Bundesliga champions nurtured by this village, but they cannot enter the training base and can only watch from the side of the road.
But even so, they can still see the modern buildings that are different from the rural atmosphere and the sound of training in full swing.
Heidelberg is the most aggressive one!
After Sinsheim is divided into Heidelberg's jurisdiction, they can say without pressure that Hoffenheim is Heidelberg's team!
The mayor of Heidelberg immediately pulled up at all high-speed entrances and train stations to ¡®celebrate Hoffenheim¡¯s summit! ¡¯ banner.
In the past, Heidelberg could not offer anything other than Heidelberg University, but now it is counting a Hoffenheim.
And in terms of popularity alone, Hoffenheim surpassed Heidelberg University by a lot.
Taking advantage of this great opportunity, the Hoffenheim Club is naturally not idle.
They started to expand their operations again, or they were soft with money.
In this era where traffic is king, the emergence of Hoffenheim has attracted huge attention. Now Hoffenheim is a mobile printing machine!
The English sports brand 'Umbro' first approached Hoffenheim and proposed cooperation.
'Umbro', a sporting goods brand that focuses on football series, has a history of 90 years and has accompanied many national teams to win the Hercules Cup.
Although the brand has declined a little now, and the world market has been divided up by other big brands, it is still popular in Europe.
But this time, they approached Hoffenheim, and they wanted to sign a ten-year partnership with Hoffenheim, which was different from the previous small fights.
'Umbro' will fully sponsor Hoffenheim's jersey series and help them design a new jersey every year.
At the same time, they gave Hoffenheim ¡ê550 million for ten years!
Converted to 50 million pounds a year!
'Umbro' spent a lot of money to enter the German market in order to win Hoffenheim this time.
For Hoffenheim, if someone is willing to give them money, why not do it?
? The two sides hit it off and signed decisively.?? Year cooperation plan.
At the same time, Volkswagen also approached Hoffenheim.
As a local international car dealer in Germany, the Volkswagen Group has always been the behind-the-scenes sponsor of a large number of football teams in Germany.
However, the relationship between Hoffenheim and Volkswagen is a bit embarrassing.
Because Volkswagen is the behind-the-scenes boss of Flenburg, this makes Hoffenheim fans feel a little bit uncomfortable.
If Volkswagen sponsors Hoffenheim, the fans will uphold their supportive attitude. When considering changing cars, Volkswagen will become the first choice, but in this way, there is always a feeling of being an enemy.
Of course, in addition to Volkswagen, the American Ford series also approached Hoffenheim.
However, Germany and even Europe always maintain a cautious and repellent attitude towards foreign capital. For this reason, their ranking is still lower than that of the public.
It was put on hold at this time, and in addition to the Volkswagen Group, Haas Meat Union is also actively striving for the position of Hoffenheim's chest advertisement.
During the growth of Hoffenheim, Haas Meat Union provided a lot of help and financial support.
And as the property of the Bauer family, Haas Meat Union naturally has a closeness to Hoffenheim.
It's not just Hoffenheim who have grown over the past eight years.
Haas Meat Union also followed Hoffenheim and bought sausages all over Germany.
And it's not just sausages. Today's Hass Meat Federation is undergoing industrial adjustments and is developing in the direction of a meat tycoon, and the effect is still very good.
Haas Meat United also spent a lot of money in order to win the advertising space on Hoffenheim's chest.
Four years, two hundred million!
Well, Zhang Xian is indeed a little moved.
But the premise is that you can't draw a sausage on your chest like before!
Haas Meat Federation also agreed to Zhang Xian's proposal and sent their new logo.
The new logo only needs one 'h' character and consists of three sausage-like curved objects
This is simply a sausage!
Zhang Xian unceremoniously refused, and after deliberation, chose to use the full name of Hass Meat Union.
Moreover, the Haas Meat Union also rented a billboard at the Rhine-Neckar Arena to display their brand new slogan.
¡®We are Hass Meat Union, and our goal is to sell sausages to every corner of Europe! '
Zhang Xian didn't comment on Hass Meat Federation's behavior, after all, they gave money.
How to advertise is their business!
A week passed unknowingly.
December 18th, the last round before Christmas.
Hoffenheim will play against Leipzig Matador at home!
Only by winning this game can Hoffenheim officially determine the status of the half-time champion! (Remember the site URL: www.hlnovel.com - Didn't finish reading? Add this book to your favoritesI'm a member and bookmarked this chapterCopy the address of this book and recommend it to your friends for pointsChapter error? Click here to report
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