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Chapter 617, In 2007, Consortium Enterprises Are in Action 3

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    Since August 2006, Disney, Comcast (the main cable TV operator in the United States) and Time Warner, three media industry giants, have put forward a request to acquire Marvel Animation within a week, and they have separated from Marvel Animation.  Separate negotiations were launched.

    Shortly thereafter, att, the leading telecommunications operator in the US market, joined in. Att's competitors, Verizon and Apple, the largest telecommunications company in the United States, also showed strong interest, but did not make a formal offer.

    For the gilt-edged assets of Marvel Animation, the acquirer expressed unanimous optimism.

    The company¡¯s operations are healthy, its asset status is so good that it¡¯s shocking, the book has a box office net profit of more than 6 billion U.S. dollars, and it has no less than ten popular IPs and more than 3,000 superhero character image rights, almost bought back  actually generate profits.

    (The cash profit on the book is generally not enjoyed by the acquirer, it is a bait that cannot be eaten. Even if it is transferred as a whole, it is equivalent to adding more than 6 billion US dollars to the purchase price, which is like selling a car.  For a second-hand car, if there is 50,000 yuan in the car, it must be the price of the used car plus 50,000 yuan, and the seller cannot give it away for free.)

    During this period, Verizon and Apple's discussions on the acquisition were limited to the preliminary stage, and no formal negotiations were launched.

    The fierce competition between several media industry giants became the focus of financial and entertainment news from the end of 2006 to 2007. Who will win?

    By the end of April 2007, during the intense negotiations that lasted eight months, the TV media giant Comcast took the lead in withdrawing from the M&A negotiations due to its weaker strength.

    At the same time, Verizon Telecom officially joined in, and proposed a formal acquisition plan with a premium of 33.7%. It plans to use cash and stock in half, totaling 147 billion US dollars, to acquire all the shares of Marvel Animation.

    At the last moment, Disney made a desperate proposal to acquire all the shares of Marvel Animation with 72% of the stock, 28% of the cash, and a 29.5% premium for a total of 142.5 billion US dollars.

    ?Att Telecom, the second largest company in the United States, made another effort to acquire the entire equity of Marvel Animation with 65% of the stock, 35% of the cash, and a 33% premium for a total of 146.6 billion US dollars.

    These three schemes have their own advantages and disadvantages, which really makes it difficult for Wang Yaocheng to judge.

    From the perspective of the equity plan, of course Disney is the most sincere, proposing the stock exchange plan with the highest proportion, which seems to be full of sincerity.

    Disney is a professional cultural media company. It is the best in everything from graphic animation to 3D animation, from theme parks to film and television companies, and from the film industry to the clothing and toy industry.

    But precisely because of this, it is the least attractive to Wang Yaocheng, the least helpful to consortium companies, and the least voice in the public opinion circles in the United States and the world.

    The Wang consortium is not going to focus on cultural media business, wouldn't it be nice to control Marvel Animation independently?

    On the other hand, Time Warner, although it did not make an attractive offer, as a giant in the media industry, it owns content production (Warner Bros., hbo, cnn) and product release (Time Warner Cable TV), with a network of companies all over the United States.  As one of the three major news networks, Time Warner has already completed the vertical integration of the media industry and is an ideal mouthpiece for the media industry.

    Wang Yaocheng owns 7.8% of Time Warner's shares. If the two parties merge, he will have to sell part of his shares to maintain his status as the second largest shareholder and prevent violating specific regulations on the media industry in the United States.

    Telecommunications giants Verizon Telecom and att (American Telephone and Telegraph) participated in nothing more than coveting the high-quality content resources and Phnom Penh assets of Marvel Animation, intending to break the cage of the telecommunications industry to achieve cross-border acquisitions and compete for content control.

    With the gradual saturation of the telecommunications market and fierce competition among them, telecommunications companies expect to obtain more income from cultural content producers and the Internet, and Marvel Animation is naturally the best sweet potato.

    Thomson, chairman of the American Telephone and Telegraph Company, said;

    "att is a mobile phone operator with national infrastructure and cellular networks. att also hopes to make money from media content (advertising revenue that content can bring). In the future, we can see more in media and mobile  Different types of integration."

    Obviously, its biggest competitor Verizon Telecom also saw this and joined in without hesitation.

    For Wang Yaocheng, it is much easier to choose between the two, and the one with the highest bid will definitely get it.

    Compared with Verizon Telecom, att's offer is more sincere, with 65% stock, 35% cash, and a 33% premium acquisition plan.?The opponent has become the world's largest telecommunications company and the largest broadband, wireless, local access and enterprise service provider in the United States.

    Strong cooperation is more conducive to consolidating its market competitive position and providing users with better services.

    Att was able to establish a closer cooperation with Cisco to achieve a win-win strategy, no matter from which point of view it is successful.

    After the transaction is completed, Clint Douglas will serve as the CEO and CEO of Marvel Animation, Pan Shiyi, the former president and CEO, will be re-elected as executive director, senior vice president, responsible for the administrative affairs of Marvel Animation, and Shay will be appointed as Marvel Animation  Senior Vice President, in charge of live-action film production and distribution.

    Michael Armstrong excitedly talked to the TV media;

    "This acquisition is a perfect marriage for the two companies, complementing each other's strengths, and we are the final winners.

    Att is committed to breaking the boundaries and integrating the best into one, which is a grand strategic plan.

    For users, content producers, distributors and advertisers, this acquisition will bring about a brand new change in the media and communication industry in the United States, which is absolutely disruptive.

    Having high-quality content has always been what att is committed to pursuing. With the popularity of smart phones, the way users watch videos has evolved from the TV at home to mobile terminals that can be seen everywhere, and the demand for high-quality videos from global users is also increasing.

    This is a vertical acquisition in the tmt field, pure and simple.

    Marvel Animation is a company that produces content, while att is a company that distributes content.  The reason why we want to merge is to bring better products and more choices to users.

    After having high-quality content, we can subvert the entire entertainment industry and break the boundaries of content distribution, so as to provide users with more value and provide them with the content they want;

    No matter when and where, and no matter how they want to get high-quality content, att is their first choice.  "

    Between the lines, it shows Michael Armstrong's ambition to break through boundaries and achieve great success. Wang Yaocheng admires people who have ambitions and have the courage to realize them.

    Especially when such a person is working hard to make money for himself, this feeling is even better.  (Remember the site URL: www.hlnovel.com
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