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After the Yellow River Technology Group's three rounds of sharp price cuts for LCD panels, domestic home appliance manufacturers have revived like chicken blood, and jointly drove Japanese and Korean manufacturers out of the domestic low-end market, and quickly occupied the international market.
It is estimated that in 2006, domestic home appliance manufacturers' LCD TV exports will reach 15 million units, an increase of 50% over the previous year.
After a sharp price cut, the average profit margin of the Yellow River Technology Group dropped to 15.7%, 70% of which was contributed by large-size screens. Because of the surge in shipments, the total profit in 2005 rose instead of falling, reaching 5.47 billion US dollars. Maintain a steady momentum of development.
The No. 1 line of the Eighth Generation, located in the Huaizhou Development Zone, reached a full production level of 90,000 pieces in May 2005, with a yield rate of 91.6%. The No. 2 line located in Foshan, Guangdong Province is currently in a trial production state and is expected to be completed in three months. reach full production.
Line 3 located in Yanjing City will be completed in June this year and reach full production before the end of the year.
Therefore, we suggest that the ninth-generation line project be implemented as soon as possible. If the project location can be implemented within this year, then after more than a year of construction and trial production, it will reach full production in early 2008.
It will help to further establish the market leader position and reduce the living space of competitors.
?Since super-large screens are mainly for overseas high-end markets, we recommend that the Nine Generations line be first settled in Foshan, and make full use of the convenient shipping conditions to maximize benefits. "
After the report work, Dong Mingzhu really felt a little thirsty, picked up the teacup and took a sip of the refreshing Yunwu tea, which felt particularly elegant and refreshing.
Wang Yaocheng cocked his legs leisurely, tapped the back of the sofa with his slender fingers, and thought about it;
Early 2008
This is a good period of time. We can implement the "counter-cyclical strategy" of survival of the fittest, drive out competitors through bloody market methods, and finally achieve the strategic goal of monopolizing the LCD panel market.
Compared with Taiwan-funded panel manufacturers that ship the most, the LG Display Division is the meat on the chopping board, and you can eat it whenever you want.
This is a joint venture between Korean capital and German Siemens. In the current turbulent market environment, due to the drag of the eighth generation line, it has fallen into continuous losses. It is said that German Siemens has gone crazy.
Hehe, it¡¯s good to be crazy!
There are as many as a dozen Taiwanese-funded panel manufacturers, and they will be the key targets of this round of "counter-cyclical strategy". Among them, the "five golden flowers" that performed the most are the key targets.
In 2002, Taiwan-funded panel manufacturers had just received an order of up to 4 billion U.S. dollars from the "Mainland Visiting Taiwan Panel Purchasing Group". Backhandedly, they cooperated with Japanese and Korean manufacturers to raise prices sharply, which dealt a heavy blow to mainland domestic power plants, and fell into a miserable loss for the entire industry. situation.
A realistic version of "The Farmer and the Snake" was staged vividly. The leaders of the relevant ministries and commissions who took the lead at the beginning were affected by this, and they all resigned. The domestic home appliance industry has also fallen into a two-year slump.
The last round of bloodbath allowed them to escape by luck, but it is a pity that these short-sighted manufacturers destroyed their foundations and ignored the future for the sake of immediate interests.
The lessons from the past are not far away, presumably the same mistakes will not be repeated, and it is time for the Yellow River Science and Technology Group to close the network.
Thinking of this, the corner of Wang Yaocheng's mouth showed a sharp sternness, and he said in a light tone; "Yes, since the Nine Generation Line will be launched sooner or later, the profits of the Yellow River Technology Group this year and next two years can be fully invested, one line in Foshan, one line in Yanjing, keep it full The production capacity puts the greatest pressure on competitors."
"Understood, chairman, I will shift the focus of my work to this aspect, fully supervise the technical improvement of the project and the construction land, clarify the time node, and deploy elite troops to focus on overcoming the technical difficulties and related issues of the Nine Generation Line to ensure the smooth progress of the project." Successfully put into production."
Dong Mingzhu was overjoyed by the candid statement made by the chairman. The investment of two ninth-generation production lines worth tens of billions of dollars will be a blow that ruins the last hope of competitors.
Since then, the international panel market has finally cleared up.
The Korean Peninsula
Seoul
?From January 1, 2005, Seoul, which has been in use for 600 years, was renamed "Seoul".
?Located at the headquarters of the LG Group in Yeouido-dong, Yeongdeungpo-gu, Seoul, the tall and magnificent Twin Towers, as the second largest Korean conglomerate after the Samsung Group, is the nerve center of the entire LG consortium.
The president's office located on the top floor of Block A is filled with a suffocating and heavy atmosphere.
Gu Ben, who succeeded the third chairman of the consortium, had a gloomy face. It seemed that a terrifying storm was about to break out in the huge office, endangering the more than 20 lgs in front of the desk.??, they belong to the goods that can only be obtained by standing on the shoulders of giants. Once they leave, they will immediately return to their original shape.
In terms of new-generation production line technology for large-size LED liquid crystal displays, the United States, Japan and other countries have withdrawn from this field one after another, and Korean-funded enterprises have become passive water.
After a long time, he immediately revealed his original shape and couldn't keep up.
This problem also occurs in the field of advanced chip manufacturing processes. As the troika under the Royal Family Fund runs faster and faster, a significant generational gap has formed in terms of technology.
"Why was such a major fatal flaw in the Eighth Generation Line project not discovered before?"
"President, the new-generation production line R&D team in Hong Kong is mainly composed of Chinese and Fusang people, and there are also a small number of American scientists, but there are no Han Bangzi technical personnel. Their relevant information is kept very confidential, and we have no way of knowing it! "
Gu Ben was so angry that he cursed, "You bastard! If you can't solve the production line yield problem by yourself, then you can invite American and Japanese scientists to study the countermeasures together. You can always find a solution, instead of lying on the ground like a woman." Crying here, what problem can this solve?"
Park Shanhe raised his face tremblingly, his old face was full of tears like a pumpkin, and said sadly;
"There are no experts in this field in the United States, and there is no LED manufacturing industry. Since the fourth-generation large-size LED production line in Japan, related technology research has been discontinued. Taiwan Island and Niishima panel manufacturers are in the same predicament as us. They still have Staying at the level of the sixth generation, only the Yellow River Science and Technology Group in this world has continued to invest heavily in research and development, and the intelligence shows that it has developed the ninth generation production line technology.
"Then what should we do? The eighth-generation line with an investment of 4.6 billion US dollars continues to lose money, and cannot form production capacity for a long time, which has had a major impact on the operation of the entire consortium. Can we just let it go?"
"Chairman, as long as the advanced evaporation machine products from Japan Canontokki Co., Ltd. are introduced, our technicians are confident to cross the profit and loss line of product yield, break through the 50% yield level, and find a glimmer of life in the encirclement. "
"Then go and place an order."
"We have already placed an order. According to the production schedule of Canontokki Co., Ltd., the vapor deposition machine can be obtained as early as the fourth quarter of 2009 and at the latest as the second quarter of 2010. The previous production plan was all monopolized by the Yellow River Technology Group. "
"Then go and discuss with them, give us two sets, and ask the European partners and the national government to put pressure together, I don't believe it can't be done." Ju Benmao has a self-confidence in himself, thinking that anyone can do it. Give face and look at the problem with an inflated mentality.
Park Shanhe's face darkened, and his heart was icy cold.
he knows;
Doing so can only lead to bad things. LG Electronics is doing everything it can in China, but who will take you seriously internationally?
Putting two green onions in the pig's nose ~ pretending to be like, is it useful? (Remember the site URL: www.hlnovel.com