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At the end of 2003, the global IT industry experienced dramatic expansion and ups and downs, and gradually returned to rationality from a high-growth, high-consumption, high-expenditure, and high-repetition mode of operation.
Massive electronic products filled the world market in just a few years, and gradually entered the stage of orderly stock growth.
After the barbaric development, the international market has entered a stage of rational competition, higher management level, more reasonable resource allocation, stronger combination of market competitiveness, gradually eliminating weaker competitors, and transitioning to the era of multinational giants.
Under such circumstances, in 2001, Hewlett-Packard and Compaq Computer teamed up to keep warm, which became a remarkable event in the global IT industry.
Two years have passed, how is the situation now?
People on Wall Street are not optimistic about this merger and acquisition of a strong alliance in the IT industry, because the product lines of the two companies are highly overlapping, and they are pursuing a simple superposition of quantities, rather than complementary advantages in the product field.
On September 5, after the merger was announced, HP's stock on the New York Stock Exchange fell 18.7% per share. It settled at $18.87. Compaq shares fell 10.28 percent to close at $11.08 per share.
The sap that opened the door seems to indicate that the future of the new company will be bumpy, which is definitely not optimistic.
? As of the end of 2003
The organizations and product lines of these two companies overlap very seriously. After substantial layoffs, the reduction of expenses means that many suppliers with overlapping channels, production lines and manufacturing plants will be compressed, and even cause chaos in the entire sales market. .
Reflected in the financial report, the combined turnover of the two companies dropped sharply from 82 billion US dollars in 2001 to 57.7 billion US dollars in 2003, and the profit was reduced by more than half compared with the previous one due to the large-scale dismissal of workers, and the situation of meager profit was barely maintained.
Facing an adverse situation
HP officially announced the "New Growth Plan" at the end of 2003, planning to continue reducing 14,500 employees within six fiscal quarters, accounting for 10% of the total number of employees, hoping to save 1.7 billion U.S. dollars every year and further improve the operating efficiency of the enterprise.
Why is there such a disadvantageous situation?
This is because the Royal Family Fund has adopted targeted measures to suppress the survival space of HP's computer brand through the move of Dell Computer, which ranks fourth in the market, by sharply reducing prices and increasing configurations.
Atlantic Business Machines also lowered the prices of its low-end series of computers, including desktops and notebooks, and targeted Hewlett-Packard's computer and printer products.
?The two cooperate with one to squeeze the market space from top to bottom, and the other to squeeze the market space from the bottom to the top, and use the advantage of large-scale production cost to attack competitors, and the effect is very remarkable.
Competing for prices, the Royal Family Fund has never been afraid of anyone with its backing on the Huaxia market.
The price reduction of Dell Computer is only to cut the profit margin in half, and it can still maintain a net profit margin of 12%. Poor Hewlett-Packard will not do it. The loss rate of the entire series of computer products reaches 8% to 10%, and it must rely on high profit margins. Enterprise server products make up.
At the end of 2003, another major event occurred in the global IT industry.
After more than three months of negotiations, IBM and Huaxia Fantasy Group in the United States finally reached an agreement. Fantasy Group acquired IBM's personal computer business in the form of cash, stock and debt repayment.
Huaxia Fantasy Group will own 45% of the new company's equity, and IBM of the United States will own 18% of the equity, thus giving birth to the third giant in the PC industry, second only to Atlantic Business Machines, which ranks first, and Hewlett-Packard, which ranks second. ahead of fourth-placed Dell Computer.
In 2003, after the global computer market entered a pattern of stock competition, the Huaxia computer market was still in a state of explosive growth.
Annual sales of 13 million computers, an increase of 19.2% over the same period in 2002, and a sales amount of 96.7 billion yuan, an increase of 7.2% over the same period of the previous year.
?China's domestic brand computer competition has entered a state of separatism. Computer brands such as Hedy and Shida have become obsolete, while domestic brands such as Lenovo, Panda, Founder, and Geli have emerged one after another, showing their strong competitive strength.
In the global market
With more than ten years of good reputation, oppo brand computers still occupy the dominant position in the high-end market, accounting for 23% of the market share, and have unparalleled brand advantages.
Among the top ten manufacturers in the world, HP occupies 15.2%, IBM occupies 7.1%, Dell occupies 6.3%, Toshiba occupies 3.3%, Gree occupies 2.9%, Acer occupies 2.3%, nec occupies 2.3%, Lenovo occupies 2.1%, Founder occupies 1.7% %.
Although the revenue of ibm brand computers reached 9.6 billion US dollars in 2003, and the shipment of computer products reached 100 million units, it was the third consecutive year of losses, with an annual loss of 478 million US dollars.
This is because of the cost of the production plant of ibm brand computers in the United States.Occupying a large number of enterprise and personal server markets, and being widely accepted by the world market, has formed a strong challenge to Microsoft's system, making Microsoft's share in the personal computer operating system market sharply reduced.
All of this has brought huge fetters to Microsoft's international market development. It can be described as a giant dancing in shackles, which feels quite uncomfortable.
Overall
Microsoft's investment in the network high-tech field focuses on the acquisition of software technology companies, and there are only a handful of successful cases.
Recently, Microsoft's investment direction has undergone a significant change, and it has instead invested in new markets such as communications, web search, e-commerce, erp, anti-virus software, and online games.
Possibly inspired by the Royal Family Fund, it suddenly opened up, and Microsoft increased its investment in industrial companies.
The most obvious investment case is that Microsoft invested 5 billion US dollars in American Telephone and Telegraph, and successively made strategic investments in Apple Computer, Comcast, Nextel Communications, and Akamai Technology, and achieved very good returns .
If you don't know how to play, it is wise to learn how others play.
After suffering a lot, Microsoft came to its senses and the first thing it did was to fire Yang Zhiyuan, a big prodigal, and ask him to walk with a high severance pay.
However, the mess left by Yang Zhiyuan at Yahoo still needs to be resolved, which is another problem that gives Bill Gates a headache;
The perpetrators are gone, and the more than 160 Internet high-tech companies purchased at a high price in the past still have huge hidden dangers. What should we do? (Remember the site URL: www.hlnovel.com - Didn't finish reading? Add this book to your favoritesI'm a member and bookmarked this chapterCopy the address of this book and recommend it to your friends for pointsChapter error? Click here to report
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