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Chapter 505 The highly competitive mobile phone market

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    ? As Merck said:

    Apple's current size has reached a point that cannot be ignored, and it can even influence the competition pattern of the world market. This is by no means alarmist.

    Judging from the sales volume of Apple computers, desktops plus notebooks account for between 3.8% and 4% of the world market.

    With the launch of the new Apple Mac computer, the market share is expected to expand further, and it is a high probability event that exceeds 5%.

    In this way, the situation will become extremely delicate.

    As an influential computer manufacturer in the world, whether to choose the Intel camp or the Athlon camp in the CPU field, and the Microsoft camp or the Android camp in the operating system field, Apple's influence on small and medium-sized manufacturers is by no means dispensable.

    Apple's change of flag will profoundly affect the competitive landscape of the world's electronic semiconductor field.

    ?From the perspective of market share, if Apple switches to the camp of Wang's consortium and fully adopts the same technical standards and software and hardware support, the world market will change dramatically.

    One will ebb and flow.

    In the field of traditional desktop computers, Microsoft originally occupied 67% of the market share of desktop systems, but it will drop to less than 63%, greatly reducing its advantages.

    The Android desktop version of the operating system originally occupied 28.5% of the share. After Apple's switch, it will exceed 30% of the share, quickly reducing the gap with the number one Microsoft, and forming a powerful challenge.

    Among mobile communication system and enterprise server users, the Android mobile operating system originally accounted for 58.4% of the market share. With the addition of Apple, the market share will exceed 60%, further consolidating its leading position.

    More importantly, the global shipment of Apple music players has exceeded 69 million units, and each portable music player needs to use more than ten application chips and memory chips, which is a huge market.

    Merck's vision is very sharp, and one sentence points out the essence of the problem:

    The current size of Apple has reached the point where it affects the competition pattern of the world market.

    ?While enjoying the support of the consortium's resources, while trying to put aside the relationship with the consortium and the flirting with the consortium's competitors, how can there be such a good thing?

    From the perspective of competition in the world mobile phone market, great changes will take place in the past two years.

    ?Nokia, the number one company, has a bad reputation because of its stubborn insistence on the Symbian system, and its market share has been declining, which has seriously affected the competitiveness of Nokia's mobile phone products.

    In today's world mobile phone and wireless mobile device market, the Symbian system accounts for 13.4% of the market share, which is a big piece of fat.

    Anyone with a discerning eye can see that from the technical level to the app developer ecosystem level, the Symbian system cannot compete with the open source Android system, and it is only a matter of time before it is completely defeated.

    The competition in the world's mobile phone market is showing signs of a bright future. In the past two years, the truth will come to light, and the laggards who do not adapt to the times will be eliminated.

    Even if 99% of the people in the world can see that Symbian system technology is backward and out of place, it does not meet the requirements of the Internet age at all.

    The stubborn Nordic Nokia board of directors is still clinging to the Symbian system.

    You can't wake up a person who is pretending to be asleep.

    The Symbian system will eventually be eliminated by the times, and the huge market share left by it will become the coveted target of all communication giants, and the royal family fund is naturally among them.

    Looking at Motorola, which ranks third in the mobile phone market share, its development is much worse than in the past.

    Just like a meteor shining in the sky, falling at a faster speed.

    The ambitious Iridium project failed completely, and the lack of successor products made Motorola's market share evaporate as quickly as ice and snow melted.

    In the first two fiscal quarters of 2003, the market share has given way to Dell mobile phones, Panda mobile phones and Samsung mobile phones, and the shipments have fallen sharply, falling from the original third place to the sixth place, showing a collapsed decline.

    foreseeable;

    The original world market hegemons Nokia and Motorola have come to an end, and new rulers are bound to take the stage.

    Oppo brand mobile phones will release a new generation of v5 mobile phones before the summer vacation, and release flagship mobile phone products at a rate of one year.

    Compared with the previous two generations of v3 and v4, which once achieved great success in the market, v5 has not changed much in appearance design, but it looks more fashionable and higher-grade.

    This is Volkswagen's nesting doll strategy, and it has achieved remarkable results when used in the mobile phone market.

    The biggest feature of the v5 mobile phone lies in technological progress. Under the original classic mobile phone shape, earth-shaking changes have taken place in the kernel.Taiwan, followed by orders pouring in like a snowflake, showing the strong high-end consumption power in the international market.

    Everyone in the fashion industry is proud to own a Polaroid mobile phone, and that kind of love goes deep into the bone marrow.

    This Polaroid phone is similar to the historical Motorola v70, with a very cool appearance, a rotating circular color panel, neon backlit keyboard plus interchangeable frames, it looks very fashionable and trendy, with a unique style.

    The only difference is that the wireless signal receiver that affects the view has disappeared, and it has been replaced with a built-in one.

    The key is

    The Silicon Valley Wireless Communication Laboratory with strong technical strength has added high-tech equipment armed to the teeth for this Polaroid mobile phone, which has attracted the attention of many wireless communication geeks, and its technological connotation has been widely acclaimed.

    The mobile phone has a built-in linux operating system, which combines java technology with complete pda functions. This is the main gimmick of the v5 mobile phone released a few months later.

    It can be seen that Wang Yaocheng, chairman of the consortium, pays great attention to the first launch of Polaroid products. It is unimaginable without Wang Yaocheng's personal intervention to experience such an important technology in Polaroid mobile phone products.

    The highlights of this device include digital cameras, video players, mp3 players, speakers, multimedia information and even Bluetooth technology. It can even support OLED color displays with up to 65,000 colors, demonstrating the strong strength of the consortium in the display field.

    This kind of black technology, no one in the world can do it, quickly opened up the Polaroid mobile phone and other mobile phone products, showing an extraordinary style.

    The third handsome boy in the world's mobile phone market is the Taiwan-funded enterprise htc brand.

    The founder of htc is Wang Xuehong. She is the daughter of Formosa Plastics King Wang Yongqing.

    In 1992, one year later than Wang Yaocheng, Wang Xuehong established htc Electronics Co., Ltd. and started his own business.

    Htc Electronics started out as a foundry, mainly engaged in integrated circuit design and PDA foundry. As the PDA market began to explode, it received orders from international companies such as Hewlett-Packard and Dell, which made HTC quickly become an industry leader with extraordinary strength.  manufacturer.

    Inspired by Wang Yaocheng, a wealthy Chinese man, Wang Xuehong has always regarded him as an idol in life, and resolutely stepped into the highly competitive global mobile phone market.

    In 2002, htc officially launched mobile phone products and entered the mid-to-high-end market.

    The htc mobile phone fully adopts the android system, built-in Athlon III chip with strong performance, based on the linux operating system and the app software independently developed by htc, so that the htc mobile phone has a strong performance in surfing the Internet, leaving all the old manufacturers far behind  behind.

    Especially in the European market, htc mobile phone products have been widely praised for their inherent strength and excellent industrial design. In 2002, they sold more than 3 million units in the global market, becoming a new force that cannot be ignored.

    Entering 2003, the HTC mobile phone market has continued to sell well. It has squeezed out the Playboy brand mobile phones and entered the top ten ranks in the international market. It is currently at the bottom.

    To sum up, the world mobile phone market in 2003 has entered a stage of reshuffle with fierce competition, and the market can only decide who can have the last laugh.  (Remember the site URL: www.hlnovel.com
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