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Early 2000
The ipod digital music player launched by Apple has been a great success. With its exclusive itunes network paid music download system, it has defeated Sony's Walkman series in one fell swoop and become the world's largest music player.
The subsequent launch of several ipod series products further consolidated Apple's unshakable position in the commercial digital music market.
One trick is fresh, eat all over the world.
Jobs' brilliant success in the field of music players has brought a steady stream of cash flow. Apple's pockets are bulging and rich, and it begins to increase its investment to expand its advantages.
In May 2001, Apple announced the opening of Apple retail stores across the United States, establishing the brand's high-end image.
The Apple Store has two main purposes:
Expand Apple's market share and enhance its brand image.
? To improve the poor marketing strategy of the distributors, the product manager of the headquarters will directly promote the advanced marketing concept, and accept user feedback in the first place.
This move is based on the successful experience of Atlantic Business Machines in promoting the oppo brand.
? It proved very successful and the market responded enthusiastically.
In February 2003, the store in Ginza, Tokyo opened for the first time, which heralded that Apple began to implement the strategy of direct retail stores around the world. Subsequently, the Ginza store opened in March, the Osaka store opened in May 2003, the Nagoya store and the first European store in London, England were also opened one after another
These are all normal corporate development strategies. It is reasonable to take advantage of the situation to expand the results, harvest more market share and obtain greater benefits.
The key is
Wang Yaocheng heard about the smartphone project in Jobs' vision for the future of the company, which will be Apple's key technology reserve project and invest a huge amount of money in research and development.
This greatly touched his inner throbbing, and he was deeply afraid of it.
How powerful is the iPhone?
It is impossible for Wang Yaocheng from later generations not to know that boys are willing to cut their kidneys for it, and girls are willing to lose their virginity for it. That kind of passionate love has penetrated deep into the bone marrow.
Wang Yaocheng is the major shareholder of Apple with a 40% holding, and now plays the role of a mud bodhisattva who doesn't care about everything.
This is a private agreement between him and Jobs to be a qualified financial investor.
When two strong forces fight each other, one must be injured.
This kind of tacit agreement in private is an important means to maintain the close relationship between two people. Once they intervene in the specific operation of Apple, I am afraid that conflicts will inevitably erupt.
? Wang Yaocheng has self-knowledge, running a business is far inferior to Jobs, and letting people who are good at what they are good at is an investment strategy that Wang Yaocheng is good at.
Logically speaking;
The palms and backs of the hands are full of flesh, so one should not favor the other.
But Wang Yaocheng knew that he was deceiving himself and others. There are sons, biological sons and godsons, direct descendants and offshoots, not to mention an Apple company that invests in shares.
In the final analysis, Apple is just a tool to make money.
Now the consortium owns the oppo brand, Dell brand, Panda brand, Playboy brand, Gree brand and the just-launched Polaroid brand. A total of six major mobile phone brands compete for the market, and they are all sons.
Together, they have besieged Nokia, Motorola, Samsung, Sony Ericsson, LG and other mobile phone brands, gradually expanding their market advantages, and are defeating competitors steadily. The situation is very good.
Apple jumping out at this time is tantamount to grabbing food from its own bowl.
Although the mobile phone project is only a long-term technology plan, Wang Yaocheng knows that Jobs is absolutely determined to make the Apple mobile phone a high-quality product, showing a cross-age technological concept and subversive user experience, which must not be underestimated.
If there is strong opposition to the iPhone project
Even if the plastic brotherhood between the two is completely over, the boat of friendship has completely capsized.
It's just a thought to change from being a good gay friend to being incompatible with each other.
? According to the nature of Jobs, even if he offended the majority shareholder of the board of directors, the new mobile phone project must be done, and he must do it well, and the nine bulls will not be able to pull back.
So, is it feasible to continue to collect shares in Apple and eventually hold 51% of the absolute controlling stake?
After the return of Jobs, Apple has entered a rapid development track due to its proper management, and its stock price has risen steadily. Now it has reached a market value of 71.1 billion US dollars, showing a vigorous upward momentum.
dosp; The theme of the party is "Disney Blurred Night", and all participating guests must dress up as Disney animation characters. The key lies in the four words "Blurred Night", which expresses the endless desire of mensao white-collar workers.
From this point of view, high-tech company gold-collar workers and wealthy Wall Street people are the same, there is no essential difference.
After the meeting
"Boss, do you have any good ideas?"
"which aspect?"
Jobs blushed slightly, and said, "It's just a party costume, I can't dress up as a bunny or Mickey, Donald Duck or something like that, that would be too embarrassing."
Wang Yaocheng left with the bustling crowd, talking while walking;
"Jobs, since you want to play, let it go. This is not a board meeting, and no one will make fun of your appearance. I'm afraid I can't give you suitable advice in this regard, because I also have a headache. If you dress up as Kiss Snow White It is estimated that there will be more than a dozen princes in the whole carnival, it is really embarrassing."
"I'm not afraid of bumping into my shirt, or I'll just pretend to be a prince." Jobs' eyes lit up immediately.
Wang Yaocheng could only stop, looked at the tall and thin Jobs and said, "My friend listen to me, if you want me to have a good time and not spit it out, you should give up this idea. In fact, I think "The King's New The emperor's courtiers in "Clothes" are very suitable for you, wearing a black cloak, tall and thin, super sinister and wretched."
"ah¡¡"
Am I really that bad?
Jobs opened his mouth wide in surprise, and could stuff a salted duck egg into it, feeling that his integrity had been completely shattered. (Remember the site URL: www.hlnovel.com - Didn't finish reading? Add this book to your favoritesI'm a member and bookmarked this chapterCopy the address of this book and recommend it to your friends for pointsChapter error? Click here to report
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