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Chapter 360 Samsung Electronics went astray

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    After a while

    Li Jianxi, who was at the head of the seat, looked lonely and sighed heavily;

    "It seems that Samsung Electronics' future development direction must make major adjustments. We can't afford the cost of attacking the entire industry chain at the same time. We must focus on it. Let's talk about your views."

    "Chairman, I think the focus should still be on TV products, which is the most advantageous industrial field of Samsung Electronics.

    ?From the comparison of the comprehensive product lines of Samsung Electronics and Gree Group.

    Samsung Electronics has an absolute advantage in televisions, walkmans, mobile phones, video recorders and other fields. Its competitors are world-renowned electronic manufacturers in Europe, America and Japan. However, in the fields of computers, copiers, office equipment, air conditioners, etc., it is now at a disadvantage.

    In the field of small household appliances, dvd, and kitchen and bathroom electronic products, the two sides are almost the same, and they are evenly matched.

    Among all products, Samsung Electronics' LCD TVs and plasma TVs are in an absolute leading position with obvious advantages, and they are one of the pillars of Samsung Electronics' profit contribution, which should be the direction of key breakthroughs.

    According to news from the mainland;

    Huanghe Science and Technology Group is negotiating to purchase Panda Electronics, and there may be signs of it in the near future.

    Panda Electronics is one of the major TV manufacturers in mainland China. The production capacity of color picture tube TVs is 4.5 million sets. Due to the old technology and backward technology of the products, the competitiveness is not strong, and it has been in the loss for four consecutive years. It is urgent to find a new company.  .

    ? According to the research and judgment of the Economic Research Institute;

    ? Once Huanghe Technology Group acquires Panda Electronics, it may quickly invest heavily in transforming production lines, expand production capacity, launch world-class LCD color TV products, and focus on competing with us.

    ? They have no technical accumulation in the plasma project and cannot compete with us.

    Wang's consortium is trying to take advantage of the system to defeat us in various subdivisions. At present, this strategy is beginning to take shape.

    Atlantic Business Machines has obvious advantages in high-end computer products, copiers, mobile phones and other fields. Gree Group has strong strength in mid-to-low-end computer products, copiers, office equipment, air conditioners, and small household appliances.

    ? If the Yellow River Science and Technology Group joins in

    From the production of glass substrates by Corning Corporation, to the processing of the fourth-generation LCD screen display production line of Huanghe Technology Group, and finally to the production of finished LCD TVs by Panda Electronics.

    Among them, Atlantic Jinko will provide the required digital decoding chips and application chips.

    Combined, it will form a competitive advantage in the entire industry chain of the LCD TV industry from the beginning to the end. The strength is very strong, and it has to be highly valued!

    At that time, Samsung Electronics' advantage will not exist, and the prospect is worrisome!  "

    The words of Li Jinzhe, director of the Samsung Economic Research Institute, were analyzed in detail. The executives who participated in the Samsung Electronics Strategy Seminar frowned and thought hard, trying to find a feasible way, and offered advice and suggestions.

    "There are only two directions for the future development of color TV;

    One is an LCD TV. The disadvantage is that the larger the screen, the more expensive it is. The advantage is that the display pixels are clear, and the product is durable and reliable.

    One is a plasma TV. The advantage is that the screen can be made very large, and the cost will not increase much. The disadvantage is that the display pixels are poor, and there are still many technical difficulties to be solved.

    According to the current strength of Samsung Electronics, I am afraid that it will not be able to follow the parallel development strategy of Panasonic and Sony, and must choose one of them.  "

    "Even if the Wang's consortium is so strong, it did not develop simultaneously on the two technical roads of LCD TV and plasma TV. Instead, it concentrated its financial advantages and focused on the development of LCD TV technology. This approach is worth learning from."

    "Yes, it is good to wish to bloom everywhere, but it is often unrealistic."

    "Pepper noodles everywhere, all projects are big but not strong."

    "Agreed, we invested 220 million US dollars and 170 million US dollars in research and development in LCD TV and plasma TV in 2000, resulting in the current situation that the technical level of both sides is good, but not strong. If the research and development funds are concentrated on one project, Samsung Electronics  Confident to come out quickly."

    "If this is the case, LCD TVs are congenitally controlled by others, and Corning controls the supply of glass substrates. It is impossible for Samsung to get rid of the constraints of the other party. If it is wise, it should choose the plasma color TV project."

    "It makes sense, seconded."

    "Seconded."

    ? Chairman Li Jianxi sat at the head, his gray hair was still fierce, his eyes were shining brightly, like a lion entrenched in his own territory.

    & nThe fork in the road, no one knows what the future will hold?

    at the same time

    Atlantic Jinko Group's first ten-inch wafer production line was put into trial production in Jinling, code-named 10j1, which means the first ten-inch Jinling factory.

    The second ten-inch wafer production line is under intense construction in the Atlantic Industrial Park in Shenzhen, code-named 10s1, which means the first ten-inch wafer factory in Shenzhen.

    Huanghe Science and Technology Group launched two fifth-generation LCD production lines developed by itself at the same time, demonstrating the strong financial strength of the Wang Consortium.

    The total of these two investments alone exceeds 14.5 billion US dollars.

    After the project is completed

    It will greatly enhance the consortium's competitive advantages in related fields, consolidate the existing market share, and continue to launch offensives against competitors to erode the opponent's market.

    At the end of September 2000

    Royal Family Fund announced the acquisition of 53.2% of the shares of Corning Corporation, formally entered the board of directors of Corning Corporation, and firmly controlled the company.

    ?After years of wooing and splitting, the Royal Family Fund was finally able to take over this long-coveted century-old company and contribute stable revenue to the consortium.

    ?The M&A transaction amounted to US$26.2 billion, and the Royal Family Fund paid US$13.9384 billion to obtain 53.2% of Corning¡¯s shares, controlling an absolute controlling stake.

    Early October

    Huanghe Science and Technology Group announced that it will acquire Panda Electronics at a price of 1.35 billion yuan, and will take over the debt of 12.9 billion yuan from the other party. It will invest a huge amount of 1.2 billion US dollars (10.4 billion yuan) to transform the production line, and will launch new products in the near future.  (Remember the site URL: www.hlnovel.com
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