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Chapter 328 Fourth Generation LCD Screen Production Line

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    "Okay, let's talk about this today. I hope to have the opportunity to learn more about each other in the future, so that it will be easier to promote cooperation."

    Wang Yaocheng took the initiative to extend his hand and shook hands with the leaders from Sichuan Province one by one. Seeing that they still wanted to pester the conversation, he said straight to the point;

    "I'm sorry, our negotiations are all resolved quickly, if it's okay, if it's not, then it's not.

    I'm not used to seeing and seeing at the negotiating table for a long time. At the beginning of the year, the South Korean company Hynix acquired tens of billions of dollars in assets, and we negotiated in the airport for more than an hour.

    Therefore, there is no possibility of cooperation this time, and it is a waste of everyone's time to talk about it, so be it.

    Looking forward to having the opportunity to cooperate, thank you!  "

    Straightforwardly, he closed the negotiation door. Watching his subordinates send away the leaders from Sichuan Province, Wang Yaocheng turned and left the hotel conference room, and returned to the top-floor presidential suite with ease.

    The problem of Changhong in Sichuan Province is really too big, and the other party's State-owned Assets Supervision and Administration Commission still wants to lead the joint venture enterprise. This can only drag everyone into the water and die together, and there is no second possibility.

    Wang Yaocheng has a lot of money, it may not be blown by the strong wind, and he will not throw it into this bottomless pit.

    What's more, Wang Yaocheng's intention to acquire a TV manufacturer was to compete with the Samsung Group. If he can't implement his own business strategy, what's the use of buying it?

    If the consortium starts to acquire Changhong in Sichuan Province, it will invest a huge amount of money to transform the production line, eliminate outdated production capacity, and transform it into a world-class LCD TV production line. The biggest purpose is to compete in the international market.

    Whether it makes money is secondary. The key is to force Samsung's household appliances to make ends meet, lose its hematopoietic function, and then fall behind step by step in industrial upgrading and technology replacement, losing the most critical product competitiveness.

    If this strategic goal cannot be achieved, the acquisition of Changhong in Sichuan Province is purely idle and has nothing to do, just find something for yourself.

    What is the problem with Changhong, the leader in the domestic color TV industry?

    The Changhong brand has a relatively long history and is known as the "King of Color TV", but now it is at the end of the road. There is a sentence that can describe its situation very well.

    Winning or losing does not matter.

    In the early 1980s, Changhong's advertising slogan "Rainbow in the sky, Changhong in the world" was familiar to Chinese people and became popular all over the country.

    Whoever can own a Changhong TV is a very proud thing.

    Ni Runfeng, the chairman and general manager of Changhong Electric Co., Ltd., is a sharp-edged person. After taking office, he launched a large-scale price war in 1989, which triggered the first large-scale price cut in the domestic home appliance industry.

    After several rounds of price wars, Changhong Electric defeated domestic competitors, defeated foreign brands, and quickly seized the market with low prices. Domestic color TVs won the love of Chinese people with cheap and high-quality products.

    In 1996, the sales volume of Changhong Electric's color TVs reached 4.4 million units, and in 1997 it soared to 6.6 million units, with a market share of 35%. For every three TVs sold in the country, one is Changhong Color TVs.

    Therefore, Changhong Electric has won the reputation of "King of Color TV".

    Under the prosperity, there is a crisis hidden.

    Chairman Ni Runfeng is used to talking and talking, and he is also used to being domineering, and his business strategy is slanted.

    He is trying to monopolize the domestic color picture tube, and plans to take 70% of the country's color picture tube production, with a quantity as high as 8 million units, which means that he will not leave any room for domestic competitors.

    In fact, domestic manufacturers can also import from abroad, which is not a product that is in short supply.

    Over the past two years

    Changhong Electric has hoarded a huge amount of color picture tubes, the inventory is as high as 7.7 billion yuan, the domestic bank loan interest rate is as high as 16%, and the profits from selling millions of color TVs are not enough to pay for it.

    This put Changhong Electric on the back of a heavy debt burden, and Ni Runfeng, who was very courageous, came up with the idea of ??foreign markets, so he took the initiative to cooperate with apex.

    It is a pity that Changhong Electric's team lacks experience in the face of veterans with rich experience in the international market, and the cooperation has caused the company a huge loss.

    In just two years, the net book loss has been 3.5 billion. There are mountains of color picture tubes in the warehouse, and there are still many invisible debts that have not been reflected.

    Indeed, Changhong Electric has more than 10 billion in its current accounts alone. How much of it has been lost?

    There are too many loopholes in the accounting subjects of domestic manufacturers, which are not in line with the world accounting system, and the economic data are not referenced at all. If you want to take over, you will face great risks.

    The quality of Changhong TV in the early years was very good. After the price war, the quality plummeted. The company did not pay attention to quality management, malicious competition and rough production., has not been touched for the time being, and there is no direct competition field.  "

    Dong Mingzhu nodded thoughtfully, and understood what the chairman meant;

    "Then what if there are other suitable domestic manufacturers?"

    "The scale can't be too small. Too small factories have few skilled workers, which is not conducive to directly participating in large-scale competition in the world market. Our battlefield is mainly outside, and the domestic market is only a consideration. Profit is second. Skilled workers need to be slow.  Slow cultivation is not worthwhile."

    "I understand."

    Zhu Jianghong is very aware of the character of this original subordinate. Dong Mingzhu is a complete career-oriented strong woman, who never feels that the burden on her shoulders is heavy, and has the courage to challenge more fields.

    The chairman's words aroused Dong Mingzhu's career ambitions again.

    "Chairman, I would like to report to you that Fujitsu's complete liquid crystal research institute we acquired has now formed its own fourth-generation LCD production line technology through technical exchanges with other Japanese manufacturers, reaching the level of the current fourth-generation LCD panel production line.  The mainstream technical level of the production line.

    Huanghe Technology Group is planning to start two fourth-generation production lines in 1998. The plan has been sent to the secretariat. I heard that Samsung Group is also planning to launch fourth-generation LCD panel production lines simultaneously. We can't be later than them.  "

    Dong Mingzhu was keenly aware of the chairman's high degree of wariness towards the Samsung Group. When talking about launching the new fourth-generation LCD screen production line, Guilin mentioned a word.

    Sure enough, Wang Yaocheng waved his hand; "Yes, I will approve your plan today, so feel free to do it boldly! Now, what share does the Yellow River Technology Group's LCD production capacity occupy in the world?"

    "Currently it is 7.2%, and it can reach 14% after launching the new production line, which is ahead of Samsung in the world."

    "Not enough, is it difficult to launch three lines at one time, is the talent pool sufficient?"

    "We have been actively preparing to transfer skilled technicians from the first-generation line and the second-generation line. The new workers who have just been trained can be trained on the first-generation line to form a batch of talent training teams to provide qualified high-end production lines.  skilled workers."

    "Then you resubmit the report and launch three new lines."

    "Okay!" (Remember this website URL: www.hlnovel.com
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