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Chapter 467 American Film Market

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    ?

    When Wang Han found out that it was Chen Xiao's call, he smiled and said, "Uncle Chen, is there any good news from the movie?"

    Except for the good news about the movie, there may be nothing else that would make Chen Xiao call him.

    It¡¯s been a while since Ghost Story was finalized. The post-production of Ghost Story also ended some time ago. Now Natural Number is in the stage of submitting for review and waiting for filming. This process can be long or short, depending on the efficiency of the corresponding organization.

    Chen Xiao said with a smile: "That's true, what's the number now?"

    Wang Han said: "Huaguo's side is August 1st, and the US side will shorten it by half a day, and it will still be July 31st."

    The current specific time is 8:30 am on August 1st.

    In the United States, it was 8:30 last night, or July 31st, and it is not yet August.

    "July 31st, right?" Chen Xiao smiled and said, "I found someone, and the filming schedule has already been set, and the time is one month later, and the specific time is September 10th.

    It was also Saturday, and there were not too many theaters showing it simultaneously.

    ?Because there are too many films released at the same time, including King of Battle, Breaking Out of the Serenity, Winnie the Pooh, The Squid and the Whale, Exorcism, etc., so there are not many films on our side.  "

    Wang Han asked: "How many theaters are there in the United States?"

    "Not too many, 3,500 companies, with more than 20,000 screens. Our Ghost Story is not very competitive, and its appeal is limited. Of course, compared to domestic, the United States,  Overall, there are more¡­¡±

    Chen Xiao said helplessly.

    Wang Han asked: "If all theaters advertise, how much will it cost?"

    Chen Xiao was stunned for a moment, and then said immediately: "Are you talking about the banners, billboards, etc.? Or are you saying that all theaters will be screened at the same time? The latter cost too much money, and we don't have too much money here."  Appeal."

    Wang Han said: "It's almost the same kind, billboards in movie theaters, bus subways, airports and other places. After all, there are still 40 days left. If the advertisements are launched, it is not too late."

    Wang Han is aware of the production cost of Ghost Records.

    At the beginning, the production cost of Ghost Story in the United States was more than 10,000 US dollars.

    And Wang Han handed the Ghost Shadow Record to Chen Xiao, and spent a little more money, finally reaching 34,500 US dollars, which is equivalent to 270,000 RMB.

    For shooting a movie, it's really not too much, it's pitiful.

    If you advertise now, it will not only cost tens of thousands of dollars.

    At least hundreds of thousands of dollars, millions of dollars in advertising costs.

    Especially the advertisements of the tube movie theaters are ridiculously expensive.

    Chen Xiao is the producer, so he naturally knows how much it costs to advertise across the board, even if he is looking for someone to give some preferential prices, he also draws more.

    "Xiaohan, let me tell youit's not worth it, because the consumption brought about by advertising expenses may indeed increase, but not too much. The current movie, even if it earns 10,000 to 20,000 box office, is nothing, because it has no investment itself.  How much, so it is not worth investing too much money, even if you lose money, it doesn't matter.

    Now, if you invest too much, once you can't get back the cost, you will lose money.

    For you at present, it is really not worth it.

    And this kind of cost is not a little bit. If it is fully covered, it will be several million dollars, which is not uncommon.

    So you have to think about it.

    For a low-budget movie, it's really not worth it.  "

    Chen Xiao spoke for a long time.

    The purpose, of course, is to persuade Wang Han.

    Wang Han should have this money.

    But Wang Han is really not worth the money.

    A few million dollars in advertising costs cannot achieve 40 days of national advertising coverage.

    Possibly, if all the 3,500 theaters in the United States are covered, the kind of billboards, plus buying more colleges and universities, will cost four to five million U.S. dollars, and it will be gone in a blink of an eye.

    The distribution process of any movie is a movie-film company-theatrical film arrangement-screen broadcasting process.

    Chen Xiao's company is naturally a film distribution company.

    This alone saves Wang Han a lot of tedious steps.?.

    There are not too many film distribution companies recognized by the United States, especially the film distribution companies opened by foreign people, which need to go through many audits and verifications, so Chen Xiao wants to persuade Wang Han.

    Really seeing it for the first time.

    $30,000 for a movie and $3 million for an ad?

    If a film makes $10 million, the ad is $10 million.

    In this case, it sounds completely acceptable.

    But the advertisement is hundreds of times that of the movie, which is a bit weird.

    But now, he has accepted such a wonderful movie, and he feels incredible.

    Wang Han shook his head and said, "Uncle Chen, it doesn't matter, just tell me how much it will cost, mainly because I don't know much about this aspect, so I have to trouble Uncle Chen."

    "Let me tell you this, advertisements can indeed reach places like stations and airports, but here the harvest is not very big, the bus shell and subway stations can also be used, and the harvest is slightly greater.

    In addition to this, advertisements can be placed on billboards in movie theaters.

    As for the tens of seconds of short advertisements in each hall of the movie theater, take 20 seconds as an example. A movie theater has a total of five to ten halls, and seven halls are compromised. Each hall has a 20-second advertisement, which costs 150 US dollars a week.  .

    Then the calculation of seven halls is 1,050 US dollars, and finally multiplied by 3,000 theaters.

    Calculated in this way, what is the coverage of 20-second advertisements in all cinema halls in a week?  "

    Chen Xiao paused with a smile.

    Wang Han made some calculations and blurted out: "3.15 million US dollars."

    "This is only a week's worth. There are forty days before the release, and then multiplied by five, then it is 15 million dollars in advertising. Do you think it is worth it?

    Billboard advertisements may be cheaper individually, but overall they are not much cheaper.

    The billboards of each movie theater cost 50 dollars a day, 2,000 dollars in 40 days, and more than 3,000 theaters

    Here it is still calculated on the basis of 3,000 theaters, which is 6 million US dollars.

    There is usually a company in charge here, so it is not calculated in this way. The bulk purchase will inevitably be halved, so two to three million US dollars will still be there. How much is this calculated?

    With a base of 5 million US dollars, it is conservatively estimated to be 7 to 8 million US dollars.  "

    Chen Xiao also gave a wry smile.

    So much money is indeed not a small sum.

    Can Wang Han take it out?  (Remember the site URL: www.hlnovel.com
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