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1748: How to Pry the Parents' Wallets (2 more)

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    ?

    It's not that Xia Xiaolan doesn't want to shoot commercials, and she's just making up excuses to fool the two of them.

    Audience popularity is really important.

    Who is buying electronic dictionaries?

    It is the parents who are buying.

    Electronic dictionaries are not commodities that students can consume by themselves. Unlike Coca-Cola Soda and Bubble Gum, students can buy them with their own money.

    ? Xia Xiaolan is too delicate and charming, and the students were impressed by her appearance in an electronic dictionary advertisement. Would parents like it?

    We need to look for the kind of top scorer in the college entrance examination who has good facial features and looks like a good student. This kind of image is most pleasing to parents. Once the advertisement is broadcast, it is easy to gain the trust of parents!

    In fact, think about it with your toes. The electronic dictionary has just rolled off the production line. Even if you can get a full score in English in the college entrance examination, it cannot be the credit of the electronic dictionary.

    But both Xu Jing and Ma Hai had no objection to Xia Xiaolan's proposal.

    There is definitely an element of exaggeration in the advertisement.

    This is not a health product, and nonsense can cure all diseases, so Xu Jing and Ma Hai don't have much psychological burden.

    In fact, they are ideal entrepreneurs, and they are confident that electronic dictionaries can improve the English level of users At this time, electronic dictionaries are indeed used for learning, and the memory is so large.  game in.

    As for the electronic dictionaries and learning machines of later generations, Xia Xiaolan is also puzzled by why they need to install games.

    Market demand determines the integrity of a businessman. Wenquxing does not install games now, BBK is willing to add them, and there are many educational product brands vying to add them. Xu Jing and Ma Hai¡¯s integrity will sooner or later be dropped.

    ¡ª¡ªForget it, let these two people keep this morality for a little longer, and remind them when there are competitors!

    It is not difficult to come up with a list of top students in the college entrance examination.

    It has only been a few months since the 1986 college entrance examination, and it is not popular to go abroad after graduating from high school. The top students in the college entrance examination in each province have to choose a university in China anyway.

    In the end Xu Jing and Ma Hai preliminarily selected two candidates.

    One is the champion of liberal arts in northern Hebei Province last year, and now he is studying at Peking University.

    The other is the number one scholar in science in Shonan Province last year, and now he is studying at the University of Science and Technology of China.

    Xia Xiaolan is no longer in charge of these details, and Xu Jing and Ma Hai can handle the details by themselves.  The last person we talked about was the number one student in science from the University of Science and Technology of China in southern Hunan. He was a handsome male student with good features.

    With such a high level of academic excellence, the first-generation Wenquxing electronic dictionary is actually not very helpful. No matter how simple the English test paper is, without thousands of words in reserve, it is impossible to get a high score in the English subject of the college entrance examination.

    People don't want to shoot commercials to be popular.

    This science champion is interested in Xu Jing and Ma Hai. Xu Jing used to be a teacher at Beijing Normal University. He went abroad at his own expense and then returned to China to start a business. This experience is quite interesting.

    Of course, it is also a reason to be paid for shooting commercials.

    A top scorer in the college entrance examination who is not short of money like Xia Xiaolan is an outlier, ahem, other top scorers, more or less have to look at A Duwu's face.

    Everyone has a sense of vanity. This electronic dictionary happens to be called "Wenquxing". As the old saying goes, the number one scholar is the number one scholar in Wenqu. He is only talking about the number one scholar in the province. There are dozens of them every year in the whole country, but he is the number one scholar in science in southern Hunan province.  Still a little proud.

    It's not too shameful to advertise an electronic dictionary.

    This thing is an e-book for learning, and nothing else. Although you can¡¯t be the next champion if you buy it, it¡¯s not useless¡ªsome parents with good financial conditions are still willing to pay for it for their children.

    In short, under Xia Xiaolan's reminder, this matter progressed very quickly.  "Wenquxing" doesn't need to advertise nationwide, and now it doesn't have the ability to spread its goods across the country, so why make such a big noise.

    Try the waters around Guangdong Province first.

    Compared with inland cities, coastal cities are more open, and people have more money in their pockets. This is the best market to enter.

    Of course, the market is blank, and Xu Jing and Ma Hai are just one step ahead. The mass production of electronic dictionaries is only the first step, including advertisements, which are just publicity.

    Theirs is different from Cheng Rong Square.

    ? Chengrong Plaza is where the store stays in place, attracting merchants from all walks of life.

    Xu Jing and Ma Hai want to promote electronic dictionaries. Advertisements are attractive, and the stalls in the electronic plaza are for display. The ultimate goal is to make those merchants who sell electronic products feel that this thing is profitable  , take the initiative to sell it!

    Have your own sales channels!

    Do you build them one by one?

      No, that's too slow.

    should borrow other people's channels.

    In the last life, how were those electronic dictionaries, learning machines, and point readers sold?

    They borrowed the channel of the bookstore¡ªthe channel of Xinhua Bookstore, tsk, so some people are very smart without being reborn. The people who thought of this trick first are amazing. There is really no more suitable channel than Xinhua Bookstore. It is  The country's largest state-owned book distribution enterprise, with distribution outlets all over the country's cities and towns.

    Well, even if there isn't one in the town, nor in the smaller counties, there must be Xinhua Bookstores in the city-level areas.

    Xia Xiaolan went to the factory again, grabbed busy Ma Hai:

    "If you want to advertise, you must not forget the channels. You can't passively wait for people to come to your door. You should take the initiative to expand. Let's start with Guangdong Province and find a way to rent the counter of Xinhua Bookstore in Guangdong Province."

    It doesn't need to be too big, there is only one electronic dictionary.

    Even the salesmen don't need much training, even the clerk of Xinhua Bookstore can sell this part-time.

    If you sell one, you will get a commission for one.

    Now many state-owned store clerks have a bad attitude, which is caused by the general environment in which they live.

    Customers have no choice whether to speak well or not, and can only go to state-owned stores to buy things This kind of monopoly has not been broken so far, but it will become weaker and weaker as time goes by.

    The number of private stores will gradually increase, and the monopoly situation will be broken.

    Private capital has begun to touch department stores. With competition, those arrogant salesmen in state-owned stores will no longer be able to catch people with their nostrils.

    ? In the previous life, the reason why the Asia Mall became a hit, apart from advertising and various gimmicks, was the service attitude.

    It is said that when entering the Asia Mall, customers felt like "God" for the first time.

    Xia Xiaolan doesn't have the time to train employees for others, but she knows that there must be brave men under great rewards, just like those clerks in clothing stores. Don't they all have a good temper and always greet customers with a smile?

    No, it's because of the comparison and the commission.

    Target people with their nostrils, and customers will not buy clothes from them.

    And every piece of clothing is related to their performance and how much commission they can get!

    There is no commission for selling books, but is there any for selling electronic dictionaries? This is an extra income other than salary, and it is quite tempting, right?

    After Ma Hai heard Xia Xiaolan talk, some messy thoughts in his mind were sorted out.

    "Mr. Xiayou are really a born businessman!"

    It is too shrewd to rent other people's channels, even for sales.

    Ma Hai was both excited and couldn't help sweating. Fortunately, he didn't have any unreasonable thoughts, or he couldn't hide it from Mr. Xia.  (Remember the site URL: www.hlnovel.com
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