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1164: Editor-in-Chief Cui tipped off the news (2 more)

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    ?

    Xia Xiaolan didn't know yet, even her own son didn't like Ji Ya's thoughts.

    The next day Liu Fen paid attention, and sure enough, she found that the style of the stores being renovated in Xiushui Street and Xidan was consistent with the Drum Tower.

    "It's okay, mom, you can follow your own pace, don't be messed up by Ji Ya, we ignore her."

    Whenever Ji Ya has any plans, she will always give clues.

    Before Xia Xiaolan asked around, she got the news from Editor-in-Chief Cui of "Fashion" magazine. Editor-in-Chief Cui said that he received an interesting article.

    ""The real fashion of Huaguo is coming"?"

    Editor Cui's voice was a little erratic on the phone, "Isn't this a trick you used before? It was imitated. I just want to remind you. I think the other party is targeting Luna everywhere. They will be in Wangfujing on the 24th of this month.  There was a fashion show on the main street, and as far as I know, a lot of newspapers and TV stations were invited to attend."

    Luna was "discovered" by Editor-in-Chief Cui, and Xia Xiaolan and Chen Xiliang kept their attitudes low. Editor-in-Chief Cui felt comfortable writing soft articles for Luna.  This fashion show for luna is not too particular. Editor-in-Chief Cui doesn't know who is going to hold the fashion show, so he throws a soft article to promote it through his relationship, as if he should bow his head and praise the mysterious relationship.

    This feeling makes Editor-in-Chief Cui unhappy. The influence of "Fashion" is not small, and Editor-in-Chief Cui also considers himself a personality, and it has been a long time since he has been so underestimated.

    ?He said that the other party was right about targeting Luna everywhere, the promotional model is the same, and the soft text is also imitated.

    Another point, to be able to hold a fashion show on Wangfujing Street, the background is not simple, and it is richer than Luna!

    fashion show?

    This kind of magic stroke really resembles Ji Ya's style.

    Once it is done, there will be a big movement. If there is anything to say, if you have money, you will be willful.

    Xia Xiaolan squeezed the phone receiver and smiled, "Thank you for reminding, the pioneers are always imitated, but to truly surpass the pioneers, the other party needs to show their real skills. Fashion shows are a good gimmick, and the newspapers will definitely report it  It's Laku who wants to overwhelm Luna with publicity, it's not kind, and I can't take it lightly."

    Editor Cui didn't say much, as long as Xia Xiaolan knew.

    "In short, pay attention. Luna is a very good brand. It has been steady and steady this year. I have paid attention to your new seasons. You imitate foreign styles and have your own elements. I am still very optimistic about you. This article  I have to publish the manuscript, and the other party has a favor that I can't refuse. Think about it, even I can submit a manuscript, and other magazines and newspapers probably follow suit."

    This publicity campaign is really too big.

    Ji Ya really dares to think and do it. Is he trying to win the budding Huaguo fashion circle in one fell swoop?

    If Ji Ya's fashion show is a big success, she will take the opportunity to launch her own personal brand, and it will be overwhelming. What Xia Xiaolan especially wants to know now is Ji Ya's positioning.

    Still the same sentence, playing high-end games in Huaguo in the 1980s would definitely be a dog belt.

    Only by following the mass line can we develop rapidly.

    Although Xia Xiaolan felt that the current Huaguo fashion circle was a desert, she did not allow Ji Ya to hold it firmly in her hands.  It doesn't matter if one or two newspapers and magazines tout Ji Ya's personal brand, but if there are ten or twenty companies, it will easily brainwash consumers.

    I am most afraid that the other party will not only tout their own brand, but also trample on Luna If the magazines and newspapers in the market say that the clothing brand Luna is hot, I am afraid that customers who originally thought that Luna's clothes are good-looking will not choose Luna again.

    If this is all secondary, then the more important thing is that if luna wants to take the franchise route, it must be prosperous all the way. If the franchisee sees the hope of making money, others will beg for money to join the franchise!

    The reputation of the brand is gone, consumers do not recognize it, and franchisees are not stupid.

    Ji Ya's actions can indeed pose a threat to Xia Xiaolan. The fashion show is not a weapon. The fashion show is just an introduction. Let's see how many magazines and newspaper media the fashion show can attract, and how many of these media can speak for Ji Ya.

    Public opinion is the deadliest weapon. Ji Ya didn't make a fool of herself this time, and hit the key point.

    Xia Xiaolan put down the phone, "No wonder Editor-in-Chief Cui reminded me that this kind of shameless trick is indeed my style, but I will not step on others to praise myself. No matter how crazy Ji Ya is, seeing the Zhou family and Uncle Tang standing behind me is also  I don¡¯t dare to instigate magazines and newspapers to attack Luna, at most it¡¯s just a hint to others, so her fashion show must be amazing enough, and she has the initiative to talk to magazines and newspapers!¡±

    Xia Xiaolan was quite envious that Ji Ya wanted to hold a fashion show in Wangfujing.

    I envy Ji Ya for being rich, and also envy Ji Ya for being able to use her family connections unscrupulously.

      Xia Xiaolan can't be like this, whether it's Zhou's family or Tang Hongen, the more they love Xia Xiaolan, the more cautious she should be when borrowing each other's contacts.  What a bad influence!

    Ji Ya is unscrupulous. Ji Huaixin has left connections for the Ji family, and Ji Lin doesn't look like someone who can do big things. Does he have the right not to wait for the expiration date now?

    Liu Fen didn't expect it either.

    Liu Fen didn't even think that there were fashion shows in China. This kind of thing was only mentioned in magazines. Can Ji Ya bring it to China?

    "Can she do this?"

    Xia Xiaolan nodded, "The news was provided by Editor-in-Chief Cui, and it seems to be true. But how effective it will be depends on her specific operation."

    There are not many days left on the 24th.

    Looking at the renovation progress of those stores, Ji Ya should wait for the fashion show to cause a sensation before opening.

    Xia Xiaolan couldn't help but call Chen Xiliang to ask about the shooting of the advertisement. Chen Xiliang was full of energy, "Comrade Zhang Xiao is very talkative, and he cooperated with the whole process of shooting. Our side is very smooth!"

    The depression of being released by Wang Mingming disappeared, and it seems that the shooting in Yangcheng was really smooth.

    Xia Xiaolan originally wanted to revise the content of the ad, but she finished filming it as soon as she heard it, and didn't say anything about it.  She shouldn't be confused by Ji Ya. If Ji Ya takes the high-end route, Luna should stick to the "fashion" of Huaguo, including Luna's first TV commercial.  , is the primary purpose!

    Xia Xiaolan slightly apologized when talking about Ji Ya's recent actions:

    "This is all aimed at me, because I have a feud with me, so Luna is regarded as the target of attack."

    Chen Xiliang is very optimistic, "Without her, there will be someone else. I can tell the difference, Sister Xia. We are from the same country, and we both hope to make a good brand!"

    At the beginning, Xia Xiaolan didn't want to be a clothing brand. Looking at the posture of "Blue Phoenix", Xia Xiaolan wanted to be a retail terminal.

    It was he who was clamoring to start a brand. Xia Xiaolan is now engaged in housing development, and she is still pouring her heart and soul into luna. No matter how you look at it, luna and real estate are not at the same level of business. Chen Xiliang knows what is good or bad.

    Without luna, Xia Xiaolan is still Xia Xiaolan, and the business is still booming.

    Without luna, Chen Xiliang's efforts were all wasted, and he was beaten back to his original shape, becoming a small clothing wholesaler.

    Ji Ya is not trying to make things difficult for Xiaolan, she is trying to kill him, Chen Xiliang!

    Chen Xiliang's voice was a little vicious, "Sister Xia, I will listen to you whatever you say!" (Remember the website website: www.hlnovel.com
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