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- ?Hengyue Overseas Market Investigation Team was quickly established.
? Xu Yishan personally served as the head of the group, and the group members consisted of the municipal government, relevant departments and business representatives of Hengjiang Group. Xu Yishan wanted to go abroad for inspection, but Ying Zhaohui couldn't go out. The work of the Municipal Party Committee and Municipal Government rested on Ying Zhaohui's shoulders.
The inspection report was quickly approved by the Provincial Party Committee. Xu Yishan asked Hengjiang Group to send three tractors to the inspection site first.
After boarding the plane, Xu Yishan discovered that Yang Liu was also on the list of members of the inspection team.
A long flight wears everyone out.
Xu Yishan didn't care about taking a break, and immediately asked to meet with the person in charge of the Hengjiang Group's representative office in Africa after getting off the plane.
Xu Bin is worthy of being the leader of a large company. He knows the importance of preparing for a rainy day in sales. Therefore, before the product is completely offline, he has already laid out the sales network.
In this inspection, not only Xu Yishan personally led, Xu Bin also put down all the work at hand, and went to Africa together.
They are determined to win, no matter how difficult the market is to open, they must find a breakthrough this time.
The meeting lasted for a full five hours. Xu Yishan figured out the real reason why the product encountered difficulties in Africa.
? Before Hengjiang Group, there were no domestic mechanical products landing in Africa. Especially for work-type tractors, the other party has a prejudice against product performance, and believes that the products of Hengjiang Group are not as good as similar products from developed countries in Europe and the United States.
At the same time, he learned that the current strongest competitor of Hengjiang Group's products comes from an agricultural machinery company in Germany.
Currently, the country buys and uses German products. Moreover, Germany has been cultivating here for more than 30 years, and its reputation is unshakable.
How to break the monopoly situation has become the highlight of this investigation.
Xu Yishan learned that the comrades in the African Representative Office have a good relationship with the local political and business circles. So I proposed to meet the local political and business representatives.
Under the arrangement of comrades in the representative office, Xu Yishan and Xu Bin went to call on the main officials of the local government the next day.
? Xu Yishan proposed that Hengjiang Group and German companies will have a practical competition, and whoever loses will withdraw from the market.
The local officials have been procrastinating and refusing to make a statement, so Xu Yishan had to resort to the last weapon. He said that as long as Hengjiang Group's products are allowed to enter the local market, Hengjiang Group will donate ten new tractors to the local government at one time in the form of donation.
The other party finally agreed to let the two sides prepare for the contest two days later.
On the way back, Xu Bin said with a smile: "Brother, you are very generous. Donating ten tractors in one go is not cheap."
Xu Yishan smiled and said: "Old Xu, we don't donate in the name of Hengjiang Group. If we want to donate, we must donate through diplomatic channels. In this way, it is not a donation relationship between enterprises and enterprises, or between enterprises and the government. It is a government-to-government relationship. This is very helpful to improve our country's image. Second, I can settle the account for the price of ten tractors in exchange for a regional market."
During this investigation, Xu Yishan figured out a routine. If a product wants to enter the market of other countries, it must first obtain a market access certificate. Without market access qualifications, even the best products can only stand outside the door and sigh.
?The former Jiangshan Heavy Industry has a sales footprint all over the world, but due to various reasons, it has not established a stable market in Africa.
It's not that Jiangshan Heavy Industry didn't want to, but in this land, the long-term famine and the extreme underdevelopment of technology made Xu Bin deeply feel that there is no need to establish a sales network in Africa.
? Xu Bin kept everything secret, he forgot that Africa is the region with the richest mineral resources in the world. Once resources are developed and utilized, all kinds of heavy machinery and equipment will have a huge market.
After careful consideration, Xu Yishan resolutely called back to China, asked Secretary Lu for instructions, and proposed the idea of ??donating tractors in the name of diplomacy.
After finding out Xu Yishan's intentions, Secretary Lu immediately praised him on the phone: "Yishan, I fully support your idea. But I may not be able to make the decision when it comes to major diplomatic matters. You have to ask Yanjing for instructions. aspect."
With the support of Secretary Lu, Xu Yishan's heart was half stabilized.
?The engineers who came with the group have already assembled the tractors. Now it is only necessary to open the curtain of the competition, and the tractors of Hengjiang Group will
Can gallop on the vast land of Africa.
Xu Yishan called Mayor Ying Zhaohui and asked him to put down all his work and fly directly to Yanjing to find the foreign department to coordinate the donation.
Everything was arranged, he quietly breathed a sigh of relief. Just wait for the contest two days later.
The news that Hengjiang Group was going to compete with German companies quickly spread throughout Africa.
On the day of the competition, not only the local government was fully mobilized, but also representatives from other countries came after hearing the news. They all want to witness a tractor battle.
The German side did not underestimate the importance of this contest. They sent a strong technical support team, and the president of the company put down his posture for the first time and came to the competition site in person.
The rules of the contest are not complicated. The local government sets aside two pieces of land of the same size, and the two sides arrange their own products to see who can plow the land first.
The second content of the competition is specific weight.
The third item is the transportation capacity of complex terrain.
According to the needs of the competition, the German side arranged three different types of tractors to participate in the competition. And Hengjiang Group has only one model.
? It has not yet started, and the situation is already not conducive to Hengjiang Group. Even the local government of the organizer has doubts about the strength of Hengjiang Group. They dare not imagine that Hengjiang Group will compete with the other three types of tractors with one tractor.
On the eve of the official competition, news came from Yanjing. Under the intervention of the big leaders, diplomacy has achieved a breakthrough. Diplomats are rushing to the contest area.
Xu Bin didn't expect Xu Yishan to make such a big fight. Now it is no longer a business category, but a competition of strength between one country and another.
He said worriedly: "Brother, this is a bit big."
Xu Yishan didn't answer his concerns, but just asked him: "Mr. Xu, do you have confidence in your products?"
Xu Bin smiled conceitedly: "I'm not worried about the performance of the product. Let alone three tractors, if they come with thirty or three hundred tractors, I can still kill them to pieces."
Xu Yishan laughed loudly and said: "As long as you can guarantee this, we will win."
In the afternoon, someone from the German side came and proposed to stop the contest. They said very bluntly that if the contest goes on, both of them will lose, while the local government will benefit from it.
They expressed that they are willing to give half of the market share to Hengjiang Group. The condition is to cancel the contest.
The German side understands very well that even if they win with three of their machines against one of the Hengjiang Group's machines, it will be invincible. And they also know Xu Yishan's donation plan. Isn't the background of the donation plan to break through the market barriers and get in?
In the eyes of the German side, the Hengjiang Group is like a torrent that cannot be stopped.
After all, in terms of the price of the machine, Hengjiang Group's products can be truly cheap and high quality. But their products have always been known for their sky-high prices.
Once Hengjiang Group's products enter the African market, it will cause fatal harm to them.
Xu Yishan declined the German request. He said that regardless of whether he wins or loses, the competition must go on, even if the Hengjiang Group suffers a crushing defeat.
Because, he knows that only the country that has been conquered will be able to sit firmly!
In the middle of the night, the door of his room was quietly opened, and a figure flashed in.
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