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- For the representatives of the theater chain who were invited to participate in "Hachiko", it was an experience worth remembering.
Such an experience cannot be brought by most film viewing clubs.
But if you look at the entire Bluestar film and television market, the current impact of this movie can only be regarded as a small splash
However, it is man-made.
? On the second day, Xingmang increased the promotional funds for "The Faithful Dog Hachiko", making this movie more known.
In view of the high reputation of Xianyu's first two films, the promotion of this film has indeed attracted more attention from the audience.
And along with the publicity, the movie also revealed more information.
For example, "The Faithful Dog Hachiko" takes the route of touching people's hearts.
For example, "Hachiko" is a bit of a literary film.
For example, the plot of "The Faithful Dog Hachiko" is very warm and healing.
for example¡¡
Spoilers are impossible.
Large-scale spoilers are tantamount to driving away the audience.
It is impossible to tell the audience directly that this movie tells about a dog who waited for his master for ten years, and finally died of old age in the waiting flower bed.
Generally, publicity can only show stills and posters, and use gimmicks such as "the most touching movie of the year" and "mutual salvation between humans and dogs" to attract audiences.
And the established publicity will outline the public's impression of "Hachiko":
This is a drama film that takes the warm route and has a bit of literary color.
There are those who are interested, and there are also many viewers who are not interested. Anyway, the purpose of advertising through publicity is basically achieved.
If everyone wants to know it, it needs more publicity, which is too high for the cost of "Hachiko", so the company is more rational in controlling the publicity funds.
However, Xingmang's advertising copy is a little more ingenious:
"If "Tang Bohu Spots Autumn Fragrance" is the ultimate joy and comedy, then "The Tuner" is the ultimate reversal and brain-burning. Mr. Xianyu either doesn't do it, or he does it to the extreme, and "The Loyal Dog Hachiko" There are also its extremes, and what kind of extremes it is, we will see you on November 11th!"
The purpose of copywriting is also simple:
Use the impressions of the first two movies to awaken the memory of the audience, so that everyone will be interested in Xianyu's third movie.
Obviously.
The purpose of Xingmang's advertising copy has been achieved.
Following the release of such a passage on Xingmang's official Weibo, many netizens are discussing which aspect of "The Faithful Dog Hachiko" will be the ultimate.
"Should it be the ultimate warmth?"
"I'm curious about what I said."
"It is not easy to achieve the ultimate in everything."
"The first two films have indeed reached the extreme to some extent, and few films have reached the level of "The Tuner" in the number of reversals."
"In my mind, there are few movies that are as funny as "Tang Bohu Spots Autumn Fragrance"."
""
at the same time.
Lin Yuan also received the detailed filming report of "The Hachiko".
The screening held by Xingmang invited representatives of 43 theaters to watch the movie, and nearly 90% of the theaters were interested in this movie and arranged a certain schedule. The screening rates given by theaters vary.
There is no need to go into details about the specific film scheduling rate. Generally speaking, the initial film scheduling rate arranged by major theaters is not bad.
Especially for a drama like "The Faithful Dog Hachiko".
Don't think that if the representatives of the theater chain like the movie "Hachiko", they will obediently arrange a high screening rate.
The film market is not that simple.
Likes belong to likes, business belongs to business, and one yard belongs to one yard.
After watching the movie, the representatives of the theater chain will eventually return to reason and consider the movie from a commercial perspective.
Here you can take the movies on Earth as an example:
Regardless of whether it is on Douban in China or on the rating lists of major European and American mainstream movies, "The Shawshank Redemption" is a well-deserved number one!
Even though the domestic and foreign viewing levels are different, the views on this movie are completely the same!
Everyone loves The Shawshank Redemption.
The reputation of this movie is indeed at the top level on earth.
But another astonishing fact is that after the release of "The Shawshank Redemption", not only did it fail disastrously at the box office, but it also received almost no awards in terms of awards, although the awards were also comparable to that of the film's rival at the time.It's also very powerful about
In fact, the box office fiasco of this movie is not an isolated case.
This is the status quo of many drama films with literary attributes.
When the audience goes to the cinema, they are more inclined to those commercial blockbusters!
The representatives of the theater chains will not understand this reason, so after the screening of "Hachiko" is over, it is actually a rare thing for those representatives of the theater chains to be willing to sign a contract to arrange the film¡ª¡ª
It is estimated that the idea is to rely on the word-of-mouth of this movie in exchange for the audience's box office.
If word-of-mouth cannot be exchanged for the box office, no matter how high the evaluation of "The Faithful Dog Hachiko" is, the film schedule will only slowly decrease until it reaches the bottom.
certainly.
This is also related to the fact that "The Faithful Dog Hachiko" is not so strong in the literary and artistic atmosphere, and even has some commercial atmosphere.
There are not many mysterious scenes in literary films.
Do not play bells and whistles with the audience, the purpose of the story is to be distracting and sensational, to achieve the ultimate distraction and sensationalism, so as to be favored by the theaters.
Relatively speaking, some die-hard fans of Xianyu are the most selfless.
After the movie started its publicity mode, Xianyu's tribal comment area was full of flag-waving voices:
"Looking forward to Mr. Xianyu's new movie, see you in theaters on November 11th!"
"Looking at the stills, I feel that the pictures are really healing. It just so happens that I am in a bad mood recently. I hope that after watching this movie, I can feel the warmth."
"Just like Xingmang's ad said, our Mr. Xianyu really takes a different route in every movie. The first work is extremely funny, and the second movie is the ultimate reversal, so I also I'm curious what the third film will be to the extreme?"
"Needless to say, it must be the ultimate healing and warmth!"
"For some reason, I always feel that things are not that simple."
"Mr. Xianyu's movies are just like his music works. There will not be too many similarities. Every song can bring you a new feeling. Unlike some composers, the songs they write feel There are shadows between each other."
""
The expectations of the fans are beyond words.
In fact, it's not just fans of Xianyu. Although warm and healing dramas are not as popular as commercial movies, there are actually quite a few viewers who like this one. "discussion.
Same.
Audiences who are interested in movies are curious, what will be the ultimate of "The Faithful Dog Hachiko"?
Is it really warm to heal?
And in everyone's curiosity.
It's November, the ten-day countdown to the release of "Hachiko"!
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