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- Qin and Qi merged, and there are many major video sites, among which the most influential sites are Penguin Video, Maochang, and Kiwi, etc., all of which are large-scale video sites with guaranteed traffic.
Shen Qing is still reliable.
He talked about the cooperation between Penguin Video and Maochang. Because it is a non-exclusive and non-buyout route, the amount of sharing is not too much.
The share here does not only include the video-on-demand share, but also the advertisement share.
Take the cat factory as an example.
The full name of Maochang is Maomao Film and Television, but audiences like to call it Maochang.
Viewers on the Maochang platform click on the big online movie, and watching it for more than six minutes counts as a valid on-demand.
Why six minutes? Because it is a free trial within five minutes, and the sixth minute can be seen, it can be seen that it has cost money.
And every time there is an effective on-demand broadcast, if it is a non-exclusive broadcast, the share is about 1.5 yuan, if it is an exclusive broadcast, the share is mainly 2 yuan, and the price of the video website is 5 yuan.
Advertisements will be calculated separately.
Lin Yuan has read the specific contract.
He didn't care about those fancy algorithms, but he knew that for every five yuan the audience spent on ordering the movie "Tang Bohu Spots Autumn Fragrance", he would get a share of one yuan and eighty cents, and with advertisements, there would be more than two yuan.
The platform took away the bulk of the blood, but the blood-sucking ability was worse than that of the cinema, which was just within the acceptable range of Lin Yuan.
Sign the contract.
The movie schedule has also been set.
Also this summer, the movie was officially launched on two websites on July 1st.
This is the typical advantage of big online movies, because they can be broadcast directly on major video sites, so Lin Yuan doesn't have to wait in line like movies and TV shows. If he wants to, he can go online even today
But this is not good.
Even big online movies need a little publicity, and the publicity platform is the one-third of an acre of video websites.
Penguin Video and Maochang each made a few copywritings, and they started the promotion almost that night hastily.
The publicity of Net University is basically not too grand.
The promotional copy given by the cat factory is: [10 million investment online movie "Tang Bohu Spots Autumn Fragrance" will be officially released on July 1st, click to make an appointment to start your summer carnival trip! ¡¿
The same goes for penguins.
Their publicity is placed in a fairly eye-catching position: [Big online movies also have summer releases, "Tang Bohu Spots the Autumn Fragrance" will be officially launched on July 1st, I will take care of your happiness, and save all unhappiness! ¡¿
That's all.
Anyway, audiences who are interested in the Internet University have noticed everything that should be noticed, but the movie still seems to be a bit lacking in hot spots, because after the publicity, the number of audience reservations is not very high.
"That's not okay."
Shen Qing's big online contract, he naturally hopes that the movie will be noticed by more audiences.
He contacted Lin Yuan: "Representative Lin, do you mind if we use your name as Xianyu for publicity? Most of our film promotion needs some topics worthy of discussion from the outside world. It should be a good topic for a gold medal composer to enter the film industry as a screenwriter .¡±
Use the name "Xianyu" for publicity?
Lin Yuan hesitated for a moment, and agreed to Shen Qing.
Because Xingmang knows that "Tang Bohu Spots Autumn Fragrance" was filmed by Xianyu, and it doesn't make much sense to hide this matter. Even if you open a screenwriter's vest, you will be picked up every minute. It's better to let Xianyu openly. Yu took over the title of screenwriter.
The day after Lin Yuan agreed.
Net University released a new promotional copy.
This time the copywriting of the two websites is quite similar, I don¡¯t know who copied who:
[Qin Qi's gold medal composer, influential figure in the music world, Mr. Xianyu's first screenwriting and creation of the film "Tang Bohu Spots Autumn Fragrance" will be officially launched on July 1st! ¡¿
The copywriting is very chicken thief.
The word "Xianyu" in the propaganda is enlarged and bolded, for fear that the people who eat melons will not see it.
There are a few lines of small characters below the copy, marking all the classic songs that Xianyu has created so far, trying to bring out the influence of the songs to bring bonuses to the movie.
In addition, the promotional movie posters have also changed.
The original poster was a family portrait of the male and female protagonists and a group of supporting characters, and there was nothing eye-catching about it.
Now it is changed to a picture of the male and female protagonists, one on the left and one on the right.
The male lead has nothing to say, it's like singing an opera.
heroine?Over there.
Among the major companies, all kinds of propaganda wars have been fought out of the dog's brain.
This made Lin Yuan a little thankful that "Tang Bohu Spots Autumn Fragrance" did not choose to be released in theaters.
And when July comes.
The blockbuster movies in theaters began to be released together, and the war in the movie theater market has finally entered a fever pitch!
The box office competition has begun!
In contrast, on the Maochang and Penguin side, the launch of "Tang Bohu Spots Autumn Fragrance" seems a bit calm.
certainly.
No matter how calm it is, with Qin Qi's dense population base, there will always be some melon-eating people who will click on this movie.
They may have clicked in for a variety of reasons¡ª
For example, Deng Chi.
Deng Chi is a serious second-generation rich man.
Driving a sports car, living in a luxury house, changing girlfriends once a month, living a luxurious life that many people envy.
But this is such a person, he has mild depression
The reason is more complicated.
Maybe it's because the parents divorced?
Although the pocket money his parents gave him every month seems to be comparing each other, one is more than the other, but he is not happy.
All in all, because of this depression, Deng Chi would often shut himself up in villas on several floors, watching movies lonely.
He watches more comedies.
Because his psychiatrist said that watching more comedies when bored can relieve his mood.
On July 1st, as usual, Deng Chi opened the video website and began to look for movies he was interested in.
Then he noticed "Tang Bohu Spots Autumn Fragrance".
The slogan of this movie reads such a sentence: "Saving is not happy."
For some reason, Deng Chi was suddenly irritated.
Because Deng Chi watched a lot of comedies, but he was still unhappy.
These comedies, under the guise of being hilarious, fooled him time and time again, and he no longer believed it.
Although the explanation of the psychiatrist is:
He is too funny.
People with depression, more or less, will be a little emotional.
Of course Deng Chi would not click on this movie.
But when he was about to swipe over, he accidentally touched the play button of the movie by mistake, and the movie started playing
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