Add Bookmark | Recommend this book | Back to the book page | My bookshelf | Mobile Reading

Free Web Novel,Novel online - All in oicq.net -> Romance -> back to 1991

Chapter 2127 word of mouth is the continuous focus of the brand

Previous page        Return to Catalog        Next page

    The factor that determines this, in the eyes of many people, is that advertising can indeed be maintained to a large extent.

    However, this is the result seen in a short period of time. If it takes a long time, then it will be another matter.

    If you want a company and really go further, you still have to rely on word of mouth.

    After a product goes down, it is bombarded by advertisements, and then quickly opens up market sales.

    But we must give time for the market to settle down and form its own reputation, so that a brand will not become an offensive brand.

    Needless to say the result, Zhonghao is doing very well now, especially in the Symphony Group.

    Because in this group, their electronic products are the most intuitive, allowing people to see great changes in the market, especially in terms of word of mouth.

    Now they actually don't do a lot of advertising, they just do it at a specific time.

    It will not be the same as before, going to overwhelm the sky, making you feel suffocated, covering the sky, that kind of bombing, they have long since stopped playing, because it is very simple, they already have their own reputation.

    Especially their official website, the daily traffic is very large, these are old users, they have nothing to look on it.

    As long as there is a new machine, they will announce it on the official website. As long as it is announced, they will learn it very carefully.

    There is a very bad aspect of advertising, that is, in order to achieve better results, it is simply impossible to explain a product clearly in a short period of time.

    Therefore, many advertising slogans are very abstract at first, and then they are just an introduction, attracting things that you take the initiative to understand.

    Often when an advertisement comes down, within a few seconds, the core of their product is not clearly expressed at all.

    But on the official website, Zhonghao has done a good job. Each of their models is photographed like a work of art.

    This is the so-called high-end.

    Most of the products that hold the radio all day and shout loudly outside are actually low-end products.

    ?Because it's very simple, they know their market positioning, they know that they have produced such a high-end promotional video, and the other party can't understand it at all. Since they can't understand it, why don't I make it simpler.

    In the same way, they advertise so many outside every day, it's all a waste of money to burn outside, isn't it?

    Since it costs money like running water, this kind of advertising cost must also be added to the product, so.

    The things you buy from advertisements are often very low-cost and often incomprehensible.

    High-end products never do a lot of advertising, they will only be serious and spend money on products.

    They don't need to pursue a lot of users, and serve every user seriously, so that every user can fully understand the details of their products, their company's after-sales service, etc.

    Of course, this kind of brand has generally gone through the accumulation period, and they don't need quick success.

    Their background is very rich, and they can do some things slowly.

    This is the situation of Symphony now. Their promotional videos are all produced with the highest specifications, because they are made like works of art.

    Many of their users will feel very comfortable when they see these promotional videos, because they feel that they are using a very advanced thing.

    Consumers always have the same thing in their minds. They want good products, but also satisfy their vanity.

    It's like domestic mobile phones and Apple mobile phones decades after the previous life.

    In the past, there was a big gap between domestic mobile phones and theirs. They were hot and not durable, and various problems were very troublesome.

    However, after a long time, domestic mobile phones are constantly improving, and these problems have been solved.

    In terms of lifespan, it is not worse than them, and the performance of various software is not worse than them, and the appearance is better than them.

    But why do many people still like to buy a certain fruit phone?  =

    In fact, in the final analysis, part of it is for vanity, and part of it is actually for the inertial use of a brand.

    Because many people are used to one brand of things, you let them switch to another brand of products.

    At the beginning, this step is difficult to cross, but as long as they change and cross, it will be difficult to return to the previous brand.

    Symphony also understands this kind of psychology very well. A brand,??If people want to recognize him as a high-end brand, at the beginning, they can use technology to widen the distance between them.

    Anyway, it is beyond the reach of people, but technical things, in the end, will definitely shorten the distance a lot.

    When the gap in technology is not obvious, you have to make many details to the extreme. As long as the details are perfected to make the user experience better, their high-end image will not disappear.

    You can eat this meal in the high-end field forever. Symphony is now in a period of precipitation, and they have begun to achieve the ultimate in details.

    These promotional videos and the like are something that makes people feel happy.

    It is also a means and a way to beautify their products. Of course, this is something he has learned from many foreign brands.

    Of course, a brand cannot stay in the precipitation period for a long time, because this era is progressing too fast.

    Some people have made a very cruel statistic, that is, they believe that it is difficult for Chinese enterprises to survive for 30 years.

    Because their average existence number is only 30 years, as long as 30 years have passed, whether the brand is still there or not is really another matter.

    In fact, what these people said is also very reasonable, of course, it is also unreasonable.

    On the one hand, they are reasonable, and they did exist. Thirty years ago, there were many enterprises in China and many brands with good reputation.

    It seems that everything has disappeared overnight, and it feels like the world has taken on a new look.

    But they are also wrong. The reason why these brands disappeared, in the final analysis, was changed under a special environment.

    Because of the liberalization, many foreign brands have begun to enter the Chinese market.

    Their technology is indeed much stronger than that of Huaxia, so they began to occupy the market in various ways.

    Similarly, they still have a lot of means. At that time, Huaxia Enterprises lived in a very good environment.

    Where do you know what the means of capital operation are, and how do you know outside companies and how they compete.  (Remember the site URL: www.hlnovel.com
Didn't finish reading? Add this book to your favoritesI'm a member and bookmarked this chapterCopy the address of this book and recommend it to your friends for pointsChapter error? Click here to report