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- Why have Mercedes-Benz and BMW been able to lead the world's luxury car brands?
A large part of the reason has played a great role in the appearance.
Of course, there are also driving experience and so on.
Until the end, a deep-rooted brand value was formed in the hearts of the public, leading people to believe that this is a luxury brand.
Having reached their budget, these two brands must be the first consideration.
But now, the future car is already thousands of miles ahead of them in just one model.
This made the heads of the two brands in the China region suddenly feel powerless.
The market reaction is enough to see it.
Li Shufang also came later and stood under the stage, very happy for them.
It's like the future car spared no effort to help them, until they were happy after seeing their car sell well.
These two brands will continue to crowd out the domestic living space of other brands in the near future.
Later, Peng Xue began to talk about the materials and parameters of the two cars in detail.
The people below listened very carefully.
After more than half an hour, a very strange phenomenon appeared in front of these two cars.
Even Mercedes-Benz and BMW have never encountered a situation.
That is queuing, waiting to get in the car and feel the interior of the car, etc.!
Also, Chai Jin and the others thought very carefully, in order to give consumers a better experience.
They also brought four or five prototype cars for others to test drive outside the venue.
Similarly, there was a long queue at the test drive venue.
Li Shufang found Chai Jin and said happily, "Mr. Chai, congratulations."
"Just now I saw Mesef and Romon. These two people have always looked down on our domestic brands in the domestic auto market."
"Only this time, I saw their faces turn liver-colored, not to mention how refreshed they were in their hearts!"
Chai Jin's mind is very peaceful: "It's expected."
Later, they started chatting on the sidelines.
Chai Jin gave Li Shufang a suggestion. That is capacity upgrade.
Although the sales of your Jili Automobile are still very hot, many domestic brands will definitely start to enter your low-end market.
There is a very bad phenomenon of domestic brands, that is, they especially like to fight price wars with each other.
Once these brands also enter it, the life of Jili Automobile will definitely be very difficult.
At that time, even if your car can be sold to the sky, there will be no profit.
If a product has no profit, it will definitely explode in the end.
Therefore, only after primitive accumulation, you should upgrade as soon as possible and attack higher markets.
His suggestion is to quickly transform into the mid-end market.
When Li Shufang heard this, he fell silent for a while, and said, "The mid-end market has always been firmly controlled by Volkswagen. We have some difficulties."
At present, Volkswagen's position in China is absolutely unique.
Before Mercedes-Benz and BMW entered China, the Santana sedan was the representative of domestic high-end cars.
Now Mercedes and BMW are coming in, but their cars are still very strong.
There are many other mid-end imported brands in China, but in fact, one Volkswagen can match all of them.
The low-end market currently has no competitive pressure, so there is the rise of Jili Automobile.
The high-end market is a Mercedes-Benz BMW.
But the mid-end market has long been saturated, and all foreign brands are staring at it.
Try to get in at this time, it may be very difficult.
Li Shufa expressed his concerns, but Chai Jin calmly pointed to the future car on the stage.
He opened his mouth and said, "Mr. Li. What do you think is the reason why our future cars can cause such a big sensation today?"
Li Shufa didn't know why, so he looked at Chai Jin.
Chai Jin smiled meaningfully and said, "Is our engine superior to Mercedes-Benz and BMW?",
Li Shufa shook his head.
It seems that this is not the case. The engine technology of Luo Fu car is indeed very good, and the power is strong.
But it is impossible for Mercedes-Benz and BMW's engine to be worse than that of Rover.
Chai Jin continued: "That's because we broadcast??Is it loud enough? "
Li Shufan still shook his head.
Because no matter how powerful your advertisement is, it is impossible to replace the luxury car brand image of Mercedes-Benz and BMW in the hearts of ordinary consumers.
Chai Jin smiled and shook his head: "It depends on the exterior and interior!"
"It's like going on a blind date alone, you should first have a good image and appearance."
"Only when you meet the external conditions and meet other people's eyes, will others further understand your inner self, don't you think so?"
Li Shufan seemed to have an epiphany.
However, it is still foggy, and some people can't understand.
Chai Jin saw that he still didn't quite understand, so he said directly: "No matter who it is, there will be a vanity mentality."
"If he bought a car that looks like a luxury car brand for half the price, he would definitely be very happy."
"The next step, don't give up the low-end market, but continue to have it."
"Then upgrade more from the appearance and interior. If your interior can reach the level of Mercedes-Benz and BMW, and your price is only the price of Santana, I will tell you that you will definitely sell well!"
Li Shufang reacted immediately.
Of course, Chai Jin also suggested to him, as usual, our engine will also be upgraded for you.
The reason why Chai Jin proposed this.
First. Their contract with Jili Automobile will expire soon.
At that time, the engines of Jiangnan Engine Factory will definitely be sold to the whole country.
After all, the engine factory also needs to make a profit, and it is impossible to create an parts supplier.
Without profit, they can't go on to further research and development.
Second, that is the market situation. Now many manufacturers have found Jiangnan Engine Factory.
Ask them to provide the engine of the Jili car.
The market is impatient. Once you hold back for too long, these manufacturers will definitely find a way to buy foreign engines.
Once that time comes. It is estimated that Jiangnan Automobile will have no customers in China.
Third, that is Jili Automobile, which really needs further transformation. If you keep staring at the low-end market, you will definitely kill yourself.
What Chai Jin said is the truth. In the future automotive industry, appearance will become the only criterion.
The car is beautiful, as long as the three major technologies are passable.
Of course, Chai Jin would not cheat Li Shufan either.
Just when Li Shufa was silent, Zheng Hejin walked over from the side.
He said with a smile: "I have long heard that Li Shufa of Jili Motors and Chai Jin of our Shenzhen city wear a pair of trousers."
"So that's true, hello, Mr. Li."
After Li Shufu saw Zheng He, he immediately shook hands with him: "Hello, Deputy Mayor Zheng, it's a pleasure to meet again." (Remember the website address of this website: www.hlnovel.com - Didn't finish reading? Add this book to your favoritesI'm a member and bookmarked this chapterCopy the address of this book and recommend it to your friends for pointsChapter error? Click here to report
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