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Chapter 925: Urban Off-Road

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    Some people have suggested that in order to make the car international, at least some English elements should be added.

    There are many reasons for these, and they can quickly open up the international automotive market in the future.

    However, there is no contradiction in the short term, but after a long time, it will definitely make the brand unrecognizable.

    Therefore, the car logo is very important. In the end, Chai Jin thought about it and rejected all of them.

    Later, they held a car logo design competition, and spent a lot of money to launch it nationwide.

    Finally, a car logo was selected.

    This car logo is very characteristic of Chinese traditional culture, and it is an artistic font of Chinese characters.

    Although it is a bit complicated, what Chai Jin requires is very simple, that is, to let users around the world see this car together.

    Just know that this car is from China.

    To Chai Jin's surprise, this car logo has a majestic feeling after they have continuously improved it afterwards.

    Similarly, he also sat in this car for a long time.

    The executives introduced the car to him one by one.

    Future cars are like Chai Jin's own children, who have spent so much money and energy, even fighting for technology and production lines overseas.

    It took more than two or three years before it finally came out.

    Of course he was very excited, after sitting in the car for a long time.

    He opened his mouth and asked, "Uncle He, is mass production already in the factory on site?"

    He Zengbao smiled, and the wrinkles on his face became much more numerous.

    Over the past few years, he has worked day and night. He has indeed put in a lot of energy, and his whole person looks much older.

    But the smile is very clean.

    He opened his mouth and said: "It is already in mass production, and now we only have the market part left."

    Chai Jin said: "Then there is still a car in stock now? Have all the official reports been done?"

    He Zengbao nodded: "The superior has approved that we can go on the market for sale. As for the existing cars, we have only made these two cars for the sake of confidentiality."

    "The rest are semi-finished products. However, as long as there is an order, we can land a batch of cars in one night."

    Chai Jin thought for a while, and continued to ask: "Then I will drive this car today."

    "We are now discussing the selling price of the car and the marketing work."

    He Zengbao was stunned for a moment: "Are you going to drive this car today?"

    Chai Jin smiled and said: "Yes, after waiting for several years, we finally got our first car, so I will naturally drive away."

    "Don't forget, I bought my old Mercedes-Benz in 1992. It's been four years. The boss wants to change the car. Everyone agrees."

    The others were all stunned when they heard this, and then they all burst out laughing.

    Perhaps because Chai Jin loves this car so much, they didn't go to the meeting room for their subsequent discussions.

    Several people sat in the car and talked directly.

    In terms of the market, this doesn't require Chai to give too many suggestions, they have already discussed a promotion plan.

    The advertising slogan is very simple: We, China's first self-owned brand car.

    These advertisements will be spread to all parts of the country, newspapers, media, and the Internet within three days.

    Anyway, it's all-round bombing.

    Then there is the most critical aspect of selling price.

    The total cost of this car is 400,000 yuan. Whether it is the three major parts of the engine or the interior, it is all the best used.

    Then the retail price will be more than 800,000.

    In other words, in terms of price, it even exceeds many series of Mercedes-Benz and BMW.

    Of course, this is their first benchmark model, after the subsequent series of models are perfected.

    Some cars with a price tag of more than 300,000, 400,000, and 500,000 will be developed, which will be on par with Mercedes-Benz and BMW.

    The reason why the first car is so expensive is to establish a brand image of a luxury brand.

    Then, they will make some more advanced sports cars and so on in the future.

    There is still a long way to go for future cars.

    Let alone 800,000, just look at the appearance of these two cars, if you don't look at the brand.

    Many people will mistakenly think that it is those multi-million dollar luxury cars abroad.

    The retail price of 800,000 is the final price they have discussed many times.

    finally?They negotiated a bit about the press conference. Ten days later, there will be a large auto show here in Shenzhen.

    The meaning of Chai Jin is very simple, to appear directly at the auto show.

    Also, at the auto show, Chai Jin wanted the best stall, the biggest stall!

    From the beginning of planning, future cars have always been low-key, never high-key.

    But from that day on, their cars will continue to be high-profile, and then they will continue to establish the positioning of domestic luxury car brands.

    Then go abroad.

    Of course, before that, they will also invite some celebrities to build momentum, let these celebrities come over for a test drive, and then start to help promote it in the media.

    Regarding celebrity endorsement, Chai Jin deliberated and finally chose Liu Dehua.

    Coming and going, Chai Jin stayed here for a whole afternoon.

    Moreover, he also said that no matter how busy he is, at the press conference ten days later, he will definitely go there and announce the official release in person!

    The future car is ready to go!

    It was past five in the afternoon.

    The city of Shenzhen City has begun to look congested. When I came here a few years ago, except for a few roads in the city center that were slightly congested.

    There are basically traffic jams in other places, because there are not so many people and cars, and most of the roads are bicycles.

    However, after just a few years, the entire city has undergone earth-shaking changes.

    There are more cars, which proves that after the reform and opening up, the first batch of people who went to sea have really become rich.

    There are also many luxury car brands on the road.

    However, these brands basically look and look the same, with a boxy appearance and a high-end look, but after all, there is a sense of aesthetic fatigue.

    If you watch too much, people will feel bored instead.

    But today, on Binhe Avenue, the main road of the city, suddenly a car that no one had ever seen whizzed by.

    This caused many people to stop and watch.

    The car is a bit like an off-road vehicle, but the lines are very smooth, lying on the ground, like a leopard.

    The body is white, and among the cars on these roads, it feels like it stands out from the crowd!

    The key is also speed. After the traffic light passes, the acceleration is very fast, but after a while, all the Mercedes-Benz and BMW behind are thrown far away.

    For a while, various discussions began on the road.

    This car is the city SUV driven by Chai Jin himself, the first car of their future car.

    It is also the first time that future cars will appear on the road.

    Although Chai Jin is worth tens of billions, he still couldn't hide his excitement at the moment.

    He didn't even let Ji Yuan drive, and drove the car himself on the main road without stopping to bang the accelerator.  (Remember the site URL: www.hlnovel.com
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