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Text Chapter 1028 Isn¡¯t this a big deal?

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    Before acquiring Jingcheng Guoen, Yang Huan asked Miracle Media to conduct a very detailed and in-depth market survey.  Yang Huan attaches particular importance to the fans¡¯ perception of the club.  After a series of investigations and discussions between Yang Huan, Sun Yue and others, it was generally believed that the recruitment was not effective, especially when other teams in the Chinese Super League began to burn money. The team did not have high-level recruitment, and the team members  The aging structure has led to weak competition, which has made it difficult to become competitive in the Chinese Super League. This has become a major complaint among fans.  But this point has been achieved by Yang Huan through a series of high-level signings and operations.  However, there is another very important point, and that is the ticket.  There is no doubt that Jingcheng Guoen is the most popular gold medal football market in China. Even the teams in Yangcheng cannot compare.  However, behind the heat, there are also a lot of problems hidden, such as scalpers.  This is a phenomenon that cannot be eliminated even in the standardized and market-oriented football market in Europe, let alone in China. As long as there is demand and there is hype value, groups like scalpers will appear.  But the question is not whether scalpers exist, but whether scalpers are too rampant.  In the past, in addition to selling the tickets of Jingcheng Guoen, many tickets were also given away to various parties.  Because tickets are hard to come by, someone will definitely try their best to get them through various channels and relationships.  If it¡¯s for your own use, it doesn¡¯t matter, but the problem is that many free tickets often flow into the hands of scalpers.  Yang Huan is not trying to eliminate scalpers. This is impossible, let alone him. Even if the government intervenes, it will be impossible!  What he wants to do is to regulate himself as much as possible and increase the scalpers¡¯ hype costs as much as possible.  Limiting the number of complimentary tickets and regulating the use and circulation of complimentary tickets has undoubtedly become a very effective means.  However, once you really decide to do this, you will definitely offend a large number of people. This is why the leadership of Jingcheng Guoen in the past knew the problem clearly but never dared to take action.  People, before doing anything, will definitely consider the consequences.  If you offend ordinary fans, the most you can do is get scolded, but what can you do?  But if you offend someone who shouldn¡¯t be offended, who knows if you will suffer disaster for no reason?  Only people like Master Huan dare to do such a thing.  The reason is simple, he is not afraid!  Who is looking for trouble for Master Huan? Aren¡¯t they looking for trouble for themselves?  "Master Huan means that we must establish a membership system, but our membership system is not to make money, but to better serve the fans." Fang Wei loudly conveyed Master Huan's opinions at the top.  .  "Just like those clubs in Europe, their membership is not just as simple as asking fans to pay membership fees. The convenience of purchasing tickets, fans' consumption points, birthday gifts for members, etc., all of which depend on our daily routine.  The accumulation of drops allows fans to enjoy value-for-money services when purchasing memberships. "Is this difficult for us?" The answer is actually very simple, not difficult, but do you want to do it?  Just motivation.  "We will cooperate with Southampton and introduce their complete management system, which will not only be used for our internal management, but also for our fan system management, and strive to create better and more considerate services for fans." Southampton  There are many members. In addition to spending points to exchange for free tickets, there are many benefits for members.  For example, if you don¡¯t have enough points and want to buy football tickets, members will have priority. There are even many popular tickets that are only open to member fans. But even so, the supply is still in short supply, and membership lottery or lottery is often used.  Member points and other methods to choose.  But after purchasing a membership, you will get points and discounts when buying things in the fan store. You will get a free exquisite gift and fan magazine every season. On the fan¡¯s birthday, there are also birthday privileges and so on.  It can be said that the Saints have accumulated a very rich experience in serving fans, and they are continuing to dig deeper and expand. ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ?Everyone present heard this and couldn¡¯t help but secretly marvel in their hearts.  The situation in Beijing Guoen has really changed!  At least, after Master Huan¡¯s acquisition, the club¡¯s business philosophy has undergone tremendous changes.  Fans have been elevated to an unprecedented lofty status by the club. How to support the ball?Providing and creating better service value for fans has become the most important thing for the club.  But don¡¯t underestimate this change, because it will completely change the state of Beijing.  "This time in Europe, I also mentioned the matter of the home stadium to Young Master Huan." Fang Wei's faint words attracted everyone's thoughts again.  Many fans are ignorant and think that the Workers' Stadium is the home ground of Jingcheng Guoen and is owned by the club. In fact, it is not.  Jingcheng Guoen rents the Workers¡¯ Stadium as its home stadium and needs to pay court fees.  As for Gongti, although it is usually happy to accept some concerts and other activities, it still needs to rely on regular patrons like Jingcheng Guoen, and the popularity brought by Jingcheng Guoen also has a huge impact on Gongti.  benefit.  But these days, everyone is thinking about generating income. ????????????????????????????????????????????????????????????????????????????????????? ¡°But the stadium is not its own, and a series of supporting services and facilities such as venue maintenance, turf replacement and maintenance, etc., naturally cannot be satisfactory, and the Guoen team has to organize its own security on match days.  ?According to preliminary estimates, the cost of each game is around 500,000 yuan, which will basically exceed 10 million yuan in a year.  ¡°However, the club¡¯s revenue from the stadium, excluding ticket sales, is so small that it is almost negligible. This has to be said to be quite unreasonable.  That annual game day income of around 30 million is definitely a slap in the face to the so-called gold medal football market!  The crux of these reasons is that Jingcheng Guoen does not have its own home court. This not only directly leads to the club's lack of revenue generation, but also leads to poor fans' watching experience.  "Master Huan meant that we must have our own home stadium and supporting business ecosystem. Therefore, he asked me to directly negotiate with the Workers' Stadium after returning to China. Our first choice is to acquire the Workers' Sports and surrounding areas and build a new one.  The stadium and supporting commercial facilities will be the foundation for our capital Guoen to build a century-old giant. "The location of Gongti is indeed quite good, and the land is large enough, which fully meets Yang Huan's requirements.  "Mr. Fang, this may be difficult. After all, the Workers' Stadium is a public resource." Fang Wei nodded, "It is indeed not easy, but we all know that most of the area around the Workers' Stadium has been abandoned. In recent years, there have been people.  It is proposed to protect the workers¡¯ sports, but we all know that in the final analysis it is still a matter of funding.¡± After a pause, Fang Wei continued: ¡°The government is vigorously promoting the sports industry, and the transformation of the workers¡¯ sports will definitely arouse their interest, and we will.  He promised to demolish the original buildings and stadiums after purchasing the Works Stadium and the surrounding land, and build a football theme park into a landmark building in a prime location in the center of the capital city!" Everyone present was dumbfounded.  Are these all Master Huan¡¯s ideas?  If so, isn¡¯t this a big deal?  Not to mention, how much does it cost to get a large area of ??land, such a large piece of land, in the core area of ??the capital of the capital?  ??Also, even if the government agrees and even gives you a big discount or a series of preferential treatment because you want to build a football theme park, how much money do you have to invest to build it?  Of course, I have to admit that the idea of ??a football theme park is indeed quite good.  The Beijing City Government and the district where the Workers' Stadium is located are vigorously developing sports. However, the problem of old and abandoned Workers' Stadium has been a long-standing problem. The superior leaders have also had headaches for a long time. If Jingcheng Guoen proposed to take over at this time,  , the problem is definitely not big.  The key is how to distribute the benefits.  "Master Huan means that our club will take charge of this matter. Funding is not a problem, but we must do it ourselves. If the conditions cannot be negotiated, then we will move the place." Fang Wei said,  Everyone present felt Yang Huan's courage.  A football theme park must be developed, and not only the capital city government, but also the country will probably give strong support.  So, the question now is, where to do it.  Of course, Workers¡¯ Stadium is the first choice because it is a blessed place for Guoen fans, but there is also no shortage of good land in the center of Beijing.  When it comes to commercial real estate, it's a bit more difficult in the city center, but when it comes to acquiring an abandoned stadium, there are still many options. Even if it really doesn't work, the worst possible option is to stay away from the city center and go outside.  Then there will be no problem. It is estimated that each districtAll governments will flock to it.  The reason is very simple. The football theme park planned and outlined by Yang Huan is not only an image problem, but also helps the government generate revenue. Who wouldn¡¯t be happy with the good thing of achieving multiple things with one stone?  By that time, in order to attract Guoen from the capital, it will definitely require policy for policy and preferential treatment for preferential treatment.  In fact, it is not that the predecessors of Jingcheng Guoen had had the same idea before, but the investment was too large, which made them all lack interest.  But what Master Huan sees now is obviously different from that of state-owned enterprises. He sees things in the longer term.  However, as soon as they think of Jingcheng Guoen¡¯s plan to build a huge football theme park in Beijing, everyone here feels excited, because they all know that this will be the foundation of Jingcheng Guoen¡¯s century-old giant.  Not only that, the football theme park can once again raise the influence of Jingcheng Guoen to a whole new level.  Because in the Chinese Super League, Jingcheng Guoen¡¯s actions will be earth-shattering.  At the same time, Master Huan is also using this move to tell everyone that he acquired Jingcheng Guoen not to respond to policies, nor to cash out and leave after raising the market value. What he wants is long-term management.  He is optimistic about the football industry and the sports industry, so he wants to lay a solid foundation for Jingcheng Guoen.  Only with a solid foundation can Guoen be invincible in the Chinese Super League and even Asian competitions!  As senior executives of Guoen, they can relax and work for the club.  After saying this, Fang Wei himself felt a little excited.  "OK, everyone, I believe that everyone is already very clear about Master Huan's thoughts." "When we were in Europe, he asked me to convey that we can all work at the club with confidence and do our best, and the rest,  No need to worry too much!" Everyone present nodded in agreement after hearing Fang Wei's words.  As long as Master Huan wants to run the team for a long time, what else do they have to worry about?  ¡°Are you still afraid that Master Huan won¡¯t be able to pay your salary?  Stop being ridiculous, how is that possible?  "Master Huan is full of expectations for our new season. I hope that all of us can go all out and live up to Master Huan's high expectations. Do you understand?" "Understood!" Following Fang Wei's question, the whole audience cheered in unison.  He answered, his voice loud and full of fighting spirit.  Mobile phone users please visit http://m.piaotia.net
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