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Text Chapter 1027 We are not short of this little money!

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    "Mr. Fang!" "Hello, Mr. Fang!" When Fang Wei, CEO of Jingcheng Guoen, walked into the conference room, all the senior executives of Jingcheng Guoen stood up.  Fang Wei waved his hand, indicating that everyone is welcome.  "Everyone, please sit down, our capital Guoen will never do this again!" Everyone immediately sat down.  Although it has only been a little over two months, Fang Wei's behavior is indeed completely different from that of his previous bosses.  How to say?  He is younger, more concise and capable, and he is also more familiar with the football market, especially the Chinese football market, which is quite rare.  As many fans say, football is divided into Chinese football and football.  If this is put into the football market, it is completely true.  Because of the different market environments between China and foreign countries, the Chinese football market is completely different from foreign countries.  If you are not familiar with the Chinese football environment, no matter how capable and awesome you are, what can you do?  But Fang Wei should be considered the kind of person who is capable, understands football, and is familiar with the Chinese football environment. ? Just think about it, you will know that he is from the China branch of Miracle Media.  "I just went to Europe for a meeting. Master Huan paid special attention to our situation. He stayed with me after the meeting and talked for more than two hours. He was very concerned about our progress and situation." Fang Wei raised his hand  A document in his hand, these are the notes he took when talking to Master Huan.  As soon as they heard that the guidance came from Master Huan, everyone present immediately became concerned.  ¡°These days, who among those involved in football in China doesn¡¯t know Master Huan?  Who doesn¡¯t admire those who can bring superstars like Terry and Kak¨¢ to the Chinese Super League?  In the Chinese Super League, and even in China, there are so many rich people, but how many of them have this ability?  "He is very satisfied with the results of our operations in the past period, but he also said that the joining of John Terry and Kaka is just the beginning. Next, we will have more heavyweight stars coming, and they are popular superstars, so  We must be prepared to have a beautiful pre-season campaign!¡± Everyone present was shocked when they heard this.  After Terry and Kaka, there are even bigger heavyweight stars who want to join?  Speaking of these two veterans, after coming to the Saints, the team also conducted physical examinations on them, and the results were unexpected. Their physical condition was maintained very well, especially the aging Terry.  This is enough to show that when Master Huan and the European team select foreign players, they are not chasing fame, but also value the current strength and level of the players. This kind of operation is even more difficult.  But even so, the team actually wants to introduce more big-name stars?  "Mr. Fang, do you know how much this heavyweight star weighs?" the manager of the marketing department asked with concern.  He also came from Miracle Media, and he and Fang Wei are old acquaintances, and they cooperate well with each other. He doesn't like to talk nonsense and focuses on doing things.  Fang Wei thought for a while and smiled slightly: "It should be said that it is heavier than the heaviest star that the Chinese Super League can introduce at this stage!" At this time, even the marketing manager was a little moved and a little excited.  "OK, we will make two plans immediately when we get back!" "Okay." Fang Wei nodded, "By the way, how is the situation with sponsors recently?" "Yes, after signing John Terry and Cardiff one after another,  After the card, many domestic sponsors were interested in us, but we have always followed what Master Huan said, preferring nothing to nothing and only cooperating with the most powerful sponsors, so the current progress is relatively slow. "  We have been committed to negotiating with Heineken Beer, which has led to a delay in other aspects of sponsorship.  But after signing the big deal of chest advertising sponsorship, the other sponsorships are not big sponsorships. It will be relatively simple, but the negotiation process is also indispensable.  Yang Huan¡¯s request for Guoen in the capital city is that it is better to have less than to waste, and to only value the essence rather than the excess.  Why?  Because he knows that many domestic teams often change sponsors, not only the advertisements on the back, or the sponsorship of the team, but also the advertisements on the chest, which are often changed, which is not a good thing for the club.  Too frequent changes can easily give people the impression of immaturity and lack of rigor, which is not good for the club¡¯s image.  Otherwise, the originalThere were already big brands that wanted to sponsor Guoen at a higher price, but they only wanted to sponsor for one year, and then decided to continue depending on the situation, but the Guoen team finally chose Heineken after careful consideration.  There is no other reason. This is a major international brand. The five-year long-term contract guarantees that the Guoen team can get one billion in sponsorship fees, which is more in line with the long-term plan of the Guoen team.  Fang Wei also knew the situation in the marketing department, and he had personally participated in the negotiations with Heineken, so after hearing this, he nodded and said, "The negotiations must be completed as soon as possible before the start of the season." "Understood!" From  Judging from the huge response that the Jingcheng Guoen team has caused in the country, there is no need to worry about the team's sponsorship.  If the team is willing to be more relaxed in terms of sponsorship fees and other conditions, they are confident that they will be able to attract a large number of sponsor teams immediately.  But the problem is that Jingcheng Guoen now has pursuits, not just to make money.  "In addition, we will renegotiate with Nike, especially the sales of jerseys and fan supplies. We must renegotiate. In this area, we cannot give in under any circumstances!" Fang Wei said seriously.  The marketing and sales manager also nodded solemnly.  He could feel the heavy burden on his shoulders.  The fanaticism of fans in Beijing is well known throughout the country, and their spending power is very high. The sales of jerseys and fan supplies are also a major source of income for the team, especially after the introduction of big-name superstars such as Kak¨¢ and Terry.  It will definitely stimulate sales a lot.  It is not even ruled out that in the future, Jingcheng Guoen will design some fan products and sell them on the market like Southampton did.  Therefore, if we do not reach an agreement with Nike now, it will be very detrimental to Guoen¡¯s long-term development.  Fortunately, Nike has a deep cooperative relationship with Miracle Media. Many teams such as Southampton, Inter Milan, Atletico Madrid, etc. are sponsored by Nike, so negotiations in this area will not be very easy.  big.  What is particularly worth considering is that it is basically impossible for Nike to continue to package and renew the Chinese Super League contract after it expires, unless Nike is willing to pay a sky-high price.  Once the overall sponsorship rights of the Chinese Super League are lost, teams like Jingcheng Guoen will definitely be the ones that Nike wants to fight for most.  Therefore, Jingcheng Guoen now firmly holds the initiative in negotiations.  After discussing the topic of sponsors, Fang Wei immediately turned to the fan service department.  "How is the ticket sales this year?" Fang Wei asked with concern.  Jingcheng Guoen has never had to worry about his game tickets. Demand exceeds supply every year, but he still cares about them.  "According to government regulations, although the capacity of the Workers' Stadium is large, due to safety concerns, we can only sell 45,000 tickets, and we originally planned to sell 25,000 season tickets." Fang Wei  Nodding, he knew all this.  "We originally planned to increase the price of season tickets from the original 700, 800 and 1,000 yuan to 850, 950 and 1,200 yuan, but Master Huan previously explained that the new  The price of season tickets will not increase.¡± Having said this, the manager of the fan service department couldn¡¯t help but smile bitterly.  The price increase plan was formulated by the previous leadership team of Guoen. It was also communicated with the Beijing Football Association and various parties, and was passed. It has even been announced to the outside world.  Now Master Huan has said directly that there will be no price increase.  The reason is very simple. If the price increase is at this rate, the income can be increased by about 4 million per season.  ¡°But not all of the money falls into Jingcheng Guoen¡¯s pocket, it also has to be divided with ticket sales parties. In this way, Jingcheng Guoen will not get much money at all.  So Mr. Huan felt that just for such a small amount of money, it was not worth the price increase.  "When I have the spare time to study the increase in ticket prices, I can make it back by soliciting a sponsorship!" "We are not short of this little money!" These are the exact words of Master Huan.  As a result, when Guoen officially announced that there would be no increase in ticket prices for the new season, the fans outside cheered completely, and everyone was so excited that they got carried away, and the season ticket sales were also quite amazing.  "Thanks to our cancellation of the intention to increase ticket prices and the stimulation of signing superstars such as Terry and Kak¨¢, we have received a total of more than 80,000 season ticket purchase applications in the new season." When it comes to this,  The manager of the fan service department had a very sad look on his face.  More than 80,000 ticket applications, this should be a good thing, right?  But the problem is, now?The club can only provide 25,000 season tickets, which means that on average, only one in three people can buy a season ticket. How can it be satisfied?  ¡°Not only that, the number of fans applying for season tickets is still increasing rapidly, and we have no way to cope with it now.¡± After hearing this, Fang Wei also smiled bitterly in his heart.  ??While other Chinese Super League teams are having headaches for the ball market, Jingcheng Guoen, the gold medal ball market, is troubled by the lack of tickets.  "Can we add more season tickets?" Fang Wei asked.  "Theoretically, it's possible, but if you have more season tickets, you'll have less loose tickets, and the income" Fang Wei immediately interrupted him, "Our policy is to serve the fans, and don't always think about those small interests.  " Having said this, Fang Wei immediately looked at everyone.  "I remember, Master Huan told me, why was Southampton able to achieve so many brilliant records in just a few years? Become the team with the most revenue in the world?" Everyone immediately showed their concern.  look.  "The reason is very simple. Mr. Huan's business philosophy has never been about making money. From the beginning, he has been thinking about how to provide fans with better services, a better watching experience, and make fans feel comfortable. As long as  The fans¡¯ hearts are with you, and if they believe in you, then you don¡¯t have to worry about not making money.¡± ¡°This era is different from before. We must abandon the rigid thinking of the past, we must be open, and we must pay attention.  The role of fans is in the process of meeting the various needs of fans, which is also the process of continuous revenue generation. "Many people present may not understand what Fang Wei meant by this, and may even sneer at it.  But Fang Wei waved his hand, "The supply of season tickets will be increased. Although it has been increased, it still cannot satisfy the fans, but we have to be honest. I will hold a press conference to explain this matter to the fans in person.  , I believe that fans who really love our Guoen team can understand our difficulties. " "However, the ticket sales gate must be blocked by me. I don't want to see insiders involved in the transaction of reselling tickets!  " Fang Wei's last words were very serious, even with a sense of solemnity.  His attitude is very clear. Once discovered, he will never be lenient.  "Also, give away tickets as much as possible, and we will do as little as possible. We will do everything according to the rules. These are Master Huan's exact words!" Everyone present took a breath of air-conditioning. ?????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????? off to whom to gift, and where the tickets in the hands of scalpers come from, everyone knows.  But only Master Huan has the courage to make such a decision.  In this huge capital city, who dares to make things difficult for Young Master Huan?  "Also, we have difficulties in supplying tickets and cannot meet the needs of all fans, but this should not be a reason or excuse for us to do nothing. Our club should do something to provide better services to fans. This is what we  What you should do!" When Fang Wei said this, he was almost scolding.  There is no way, he was trained by Master Huan, now he can only train his subordinates.  Mobile phone users please visit http://m.piaotia.net
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