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- Amid much anticipation, the 2.5-minute official trailer of "Little Miss Sunshine" was released on Friday, September 23!
Although DreamWorks' "Like Heaven" released on September 16 won this week's box office championship, it only had a far lower than expected $20.19 million. It was predicted that it would eventually reach $40-$50 million, compared to its $58 million. Production feesDreamWorks has suffered another setback, this year has been a complete mess.
There are only two live-action movies planned for large-scale release this year, "Dream Runner" and "Little Miss Sunshine."
DreamWorks has no choice but to bet on LMS. It has not announced the LMS publicity budget to the outside world yet, but judging from the publicity momentum, it will be at least more than 10 million. According to media speculation, it should be as high as 20 million US dollars, which is the $6 million it announced. Several times the production cost.
$1000-$20 million, this not particularly high but substantial promotion fee can be used to do many things, such as getting its trailer onto theater screens.
American movie theaters usually have about 10 minutes of trailer ads before the main movie is shown, usually every 2.5 minutes. Of course, advertisements must be placed accurately. The audience of LMS is targeted at adult audiences and family audiences, so it can be seen in the screening halls of recently released comedies such as "The 40-Year-Old Virgin", "Wedding Crashers" and "Just Like Heaven". arrive.
It¡¯s like having trailers spread all over the Internet.
"Exorcism Video" has proved that the new media era of the Internet has arrived, and you don't need to use any deceptive tricks to make people crazy. Now is the time. LMS follows the trend and integrates traditional media and new media. Its trailers, clips, behind-the-scenes footage, interviews with main creators and other videos appear on all video websites.
Like YouTube, a very new website that is still in the testing stage, the difference is that Ye Wei personally uploaded it to his channel "VIY Paida" and announced it on his blog.
He also uploaded a funny and heartwarming video "A Day in the Life of the Big Bad Toto". The three-minute video shows how Toto wreaks havoc from morning to night, doing everything a bad dog can do, but in the end he still gets a small reward. A bowl of delicious dog food. His narration says "You are a rotten dog, a rotten dog, but as long as you look at me, I know how happy it all is. You love this world, you love us. I love you, Toto." Finally. In this shot, Duoduo is sleeping peacefully on the sofa with Toto in her arms.
Unfortunately, the number of clicks on this video is much higher than the LMS trailer. When it was recommended by YouTube, it went straight to millions of clicks.
No matter what, it brought a lot of attention to LMS. This situation made DreamWorks Publishing both surprised and scratched their heads. The viral videos planned by the advertising company they hired did not seem to work well
LMS is also carrying out viral marketing, spreading viral videos, and organizing a series of fan activities. Now the network effect is average. DreamWorks Publishing has to try to ask Ji Ye Wei, because it is said that TET's successful marketing has his participation.
In addition to the Internet, the trailer has also landed on the TV screen NBC channel (1-minute version). Although it is not as expensive and powerful as the Super Bowl trailer, it is still very useful.
In addition to promotional trailers, some joint promotions, overseas advertising, event marketing, etc. have already begun
¡ù¡ù
On this day, Kelsey and a few friends made a special trip to the theater to watch "Just Like Heaven". Witherspoon was only secondly, and most importantly, to watch the LMS trailer on the screen.
At this time, less than half of the audience was sitting in the screening hall that could accommodate hundreds of people. Some people were playing with their mobile phones with their heads down, some were chatting with their partners, and some were looking at the big screen that was still playing advertisements.
After the trailer for "Elizabethtown" was played, the next one was played, "The Weatherman", why hasn't it reached LMS yet?
Kelsey is looking forward to it nervously. There must be many fans of VIY who are like this. After experiencing the empty joy of "Eunique Cooler", the loss of all awards, and the disappointment and depression of the media's cynicism, she needs to be cheered up! A good trailer is enough.
At the same time or at different times, thousands of people clicked on the official trailer in front of computer screens and laptop screens, with young faces and adult faces Some of them were fans, some were random tourists, and some People who know Ye Wei include the shareholders of the Dream Chaser Alliance, the members of the LMS crew
??The faces are flashing with excitement.
"Come on, shock me." Gia's eyes flashed with fierceness, I'm very demanding! Click on the video.
After the green screen message, there is a short opening of DreamWorks. In the night sky, a child is sitting on the crescent moon fishing, DreamWorks-SKG, the main film begins!
"It's begun!" Kelsey looked around. Half of the audience was still indifferent. She really wanted to shout, look at the screen! There are wonderful ones!
The beeping sound of reading phone messages resounded throughout the auditorium, and with the voice-over, a man wearing a large phoneThe fat little girl with glasses raised her right hand and waved it gently, imitating something.
¡°Listen, I¡¯ve got some great news for you! Remember when Oliver was here last month to compete in the regional competition for ¡®Little Miss Sunshine¡¯?¡±
The scenes on the screen were quickly edited. During the rapid words, there was a scene of a family of six sitting around the dining table in the dining room with surprised faces. Oliver and Cheryl were listening to messages on the kitchen phone. Oliver looked extremely shocked and ecstatic, and his whole body was shaking. He kept nodding his head and smiled, showing the gap between his front teeth.
¡°Oliver won the regional competition and now she has to prepare for the national competition in Redondo Beach!¡±
¡°Ah¡ª¡ª¡ª¡ª¡ª¡ª!!!¡± She suddenly screamed in ecstasy! ! !
The whole movie theater will be overturned! Regardless of whether they had seen it before or not, the entire audience was looking at the screen now. What's wrong? I happened to see two large and conspicuous lines of black English written on the right side of the little girl:
ABIGAIL-BRESLIN (Abigail-BRESLIN)
She¡¯s-all-right! (She¡¯s okay!)
She¡¯s-just-too-surprised (She¡¯s just too surprised)
"Haha!" Kelsey laughed excitedly, and her friends around her were also laughing, which was not seen in the preview!
Are you a fan of VIY? no? People couldn't take their eyes away because a familiar voice sounded and a familiar face appeared on the screen.
¡°There are only two kinds of people in the world, one is the winner and the other is the loser.¡±
A gentle and bright soundtrack sounded at the same time, with a Hans Zimmer-style electronic feel, while the film-like portrait colors and light were still like the late afternoon sunlight, bright but not brilliant. Richard walked back and forth on the podium in the classroom, saying with a forced smile on his face, "I want you to go to the world! I want you to be a winner! Thank you!"
The next shot is a panoramic view of the classroom. There are only five or six people sitting in rows of desks that can seat at least fifty people. They are all busy with something, and some are dozing off.
In the close-up shot, Richard¡¯s smile becomes more and more awkward and silly.
At this time, black text was printed on the left side of his face:
TOM-HANKS (Tom-Hanks)
He-believes-he¡¯s-a-winner (He believes he is a winner)
But-he¡¯s-not (but he¡¯s not)
Hanks, Hanks, Hanks! Did you know that the audience was in high spirits because he was in this movie! It looks quite interesting. The theater was already bursting into laughter, amused by the fact that one could laugh without knowing what the story was, so the introduction was so harsh.
Before I thought too much, another familiar voice sounded, and another familiar face appeared on the screen, this time it was a woman.
"Dewyane, where's the chicken? Please!? It's still in the car and you haven't brought it over?"
Along with the irritated and dissatisfied words, there are several shots of Cheryl. She drives expressionlessly on the road, she makes a salad sloppily in the kitchen, and she looks helplessly at her family in the dining room.
"Flying on a plane? Staying in a hotel? How can you afford it?" Richard asked nervously in the voice-over.
¡°Okay, let¡¯s drive there.¡± Cheryl¡¯s annoyed voiceover.
In the next scene, in the car, she suddenly swung the steering wheel in panic, and the car twisted to avoid hitting a truck leaving the intersection.
Close shot, she was completely stunned.
At this time, another text was typed on the right side of her face:
JULIA-ROBERTS (Julia-Roberts)
A-Women-on-the-Verge-of-a-Breakdown (A woman on the verge of collapse)
But-she¡¯s-not-crazy (But she¡¯s not crazy)
Roberts, Roberts, Roberts! The audience's interest was completely ignited, and the excitement of movie fans was completely detonated. It's great, just a little bit of the trailer is so attractive!
Then an old man¡¯s voice shouted:
"What is that? Chicken!? Chickens again! These damn chickens every day!? Holy lord."
On the screen, the bald grandfather shouted dissatisfied at the dining room table. Everyone was strangely silent. Richard helplessly shouted "Dad, Dad!", but the grandfather still kept to himself and said quickly: "We can't Okay, maybe have something else for dinner once? Does chicken offend us? There are so many other delicious animals in the world, for God¡¯s sake.¡±
At this time, text was typed on the left side of his stinky face:
ALAN-ARKIN (Alan-Akin)
He¡¯s-a-Crazy-old-thing (He¡¯s a crazy old thing)
By-the-way, He¡¯s-not-Bad (By the way, he¡¯s not bad)
"Hahaha!" The laughter in the screening room was even louder. It was another situation where you could laugh without knowing the story. A Jin's expressive performance, mean and funny lines and introduction text, everything was full of strong black humor, everything They are getting more and more funny, attracting the attention of audiences of all ages like a magnet.
¡°I attempted suicide because I was unhappy.¡±
The screen is already at the dining room table, where Frank is explaining something sadly and seriously. And Richard's urgent voice-over was also ringing, "Don't listen to him, honey, he's sick, he doesn't know it yet, he's sick!" The camera showed everything, and Oliver asked doubtfully: "Why are you unhappy?"
"I love someone, but he doesn't love me." Frank was talking, and the grandfather opposite him blew his nose vigorously with a napkin, making a mocking sound.
"He? You fell in love with a boy?" Oliver looked stunned.
"Yes, I love him, love him very much."
Close shot, Frank¡¯s face is affectionate. At the same time, type text in the space on the right:
TIM-ROTH (Tim Ross)
He-loved-a-Man (He loves a man)</é±>
The-Man-loved-another-Man (That man loves another man)
Looking at this kind of black humor, the audience really didn¡¯t know whether they should laugh or not. Homosexuality seems like they shouldn¡¯t laugh, but these things are so funny Damn it! And because of the homosexual element, some audiences are less interested, and some are more interested. It all depends on their attitude towards homosexuality.
But this is obviously not a story that seriously discusses homosexuality. What is more noticeable is the conflicts between the characters. What a weird family!
"You don't speak? You can speak, but you just choose not to speak?" Frank asked in a voice-over, and on the screen was a shot of DeWine doing sit-ups on the bedroom floor.
Then he returned to the dining room table, where they were the only two sitting with their backs to the kitchen. Devine was writing quickly in a small book, raising his hand to show Frank, with a bookish look on his face.
"I hate everyone" is clearly written on the paper in the close shot.
And the text was also typed next to it:
PAUL-DANO (Paul-Dano)
He-hates-Everybody (He hates everyone)
Even-including-Himself (even including himself)
"Oliver, do you want to win?"
"want!"
With the dialogue between Richard and Oliver, more than half of the trailer has been played, and the audience is already smiling. This family, these six guys, are not only a strong cast, but also really interesting! Suddenly, in a medium-close shot, Richard, who was half-crouching and talking to his daughter, took a determined photo of the dining table, smiled and said:
¡°We¡¯re going to California right now!¡±
The soundtrack suddenly changed! Mixed with drum music, bagpipe music, and light rock music, the rising sound is like the explosion in the middle of "Rain Man", but also like the warm sunshine of "Driving Miss Daisy", blending into a slightly crazy movement. The image is a series of shots that are quickly connected. A Volkswagen bus is driving on the road, Oliver is playing with his grandfather, Frank is surprised to meet a man in a convenience store, and Richard is riding a motorcycle on the road under the heavy rain. On the road, I don¡¯t know what happened. Hospital scene. They smuggled something wrapped in white cloth. <p>
"Now, push!" Richard was driving, and everyone at the back of the car worked together to push the car.
As soon as the camera turned, DeWine rushed off the bus, holding his head in his hands and rushing towards the wilderness beside the highway, with a grief-stricken look, "I hate you, you losers!!!"
The big screen suddenly went black, and two lines of huge white text were printed in the middle:
Directed-by
VIGOR-YEAH
(Director: Ye Wei)
After a two-second pause, the image was restored, and the music became even more exciting, an incredible dream cast! Stan (Bryan Cranston) said impatiently to Richard that "the plan has changed", Miss California (Mila Kunis) entertained the little girls with a smile, Kirby (Kevin James) Leading the family to the registration desk, the whole family gathered around the cold-faced Ms. Jenkins (Meryl Streep) who refused to let her go. Richard excitedly tried to pull her away.
On the big screen, the black screen and white text are printed again:
A-Crazy-Journey-of-A-Family-in-Crisis
(A crazy journey of a family in crisis)
"What is your daughter doing!?" In the beauty pageant hall, everyone who could not see the grandfather was full of shock. Behind them, the audience stood up to leave. The camera was all over. Ms. Jenkins on the side of the stage was pointing furiously. What, the staff were all stunned, "Let her stop, let her stop!"??
Little-Miss-Sunshine
Nov. 11
("Little Miss Sunshine", released on November 11)
The screen cut back to the image. The host (Stanley Tucci) in a blue suit stood in the center of the stage, with his left hand raised and a microphone in his right hand, shouting exaggeratedly and hilariously:
"Welcome to the 24th Little Miss Sunshine Beauty Pageant! Hahaha¡ª¡ª"
¡ù¡ù
Gia laughed and exhaled tiredly, Son-of-a-gun! It only lasted 2.5 minutes, which was really not enjoyable enough. I clicked on it with my mouse and decided to watch it again. - Didn't finish reading? Add this book to your favoritesI'm a member and bookmarked this chapterCopy the address of this book and recommend it to your friends for pointsChapter error? Click here to report
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