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- "Hello, this is Lionsgate."
Los Angeles, Santa Monica, the headquarters of Lionsgate Pictures, all department offices with streamlined staff are very busy, and the theatrical distribution department is no exception.
There are three movies to be released in April. "State Property 2", which is solely produced by Lionsgate, is ranked first, with 22 theaters opening; "Heartbreak", which was bought back, is ranked second, with 2 theaters; and "The Drive for Cooperation" "Magic Video" ranks third, and it is also the second one.
Basically, no one is busy with TPT, because Lionsgate has zero expectations for its box office. If it can earn back 20,000 in distribution fees, thank God. Although even the Red Sox broke the curse of the Holy Infant and won the World Series at the end of last year, it seems that anything can happen, but the biggest possibility for TPT is that it does not collect 10,000 in the first week and then withdraws.
It doesn¡¯t even have a preview screening for critics, so it¡¯s not a waste of money. "Heartbreak" opened at the same two stores, and the reason is very simple. This is a film starring, writing and directing (this is also his debut) David Duchovny, "Fox Mulder", and it has Some attention. What does TPT have? Nothing.
"Exorcism Video"? Oh yes, that mockumentary"
An issuance report meeting was taking place in the bright medium-sized conference room, and the conference table was filled with senior executives. The company's CPO Jon Feilheimer looked at the April release document and almost forgot about it. He had seen the movie before, and it was very exciting, but it was just a mockumentary.
¡°Its producer, Cliff Films, made a weird request a few days ago to change the director¡¯s signature,¡± said distribution director Tom Oldenberg.
Peter Block, the director of the film purchasing department, laughed immediately and already knew the point of the joke. Others were confused and curious, what happened? I heard Oldenberg talk about this interesting story. The mysterious person U11v-Ku is now U11ver. The rest of the information remains unchanged, except that he is a male. His age, nationality, ethnicity, resume, etc. are all blank.
Everyone couldn¡¯t help but smile after hearing this. This is like a boy who is preparing to attend the graduation prom and keeps choosing clothes, but has not yet found a dance partner. Who cares whether it is Ku or A.
"This friend of ours won't be Doctor Who, right?" Jon Fellheim said with amusement.
¡°Haha.¡± Everyone chuckled in the conference room. But speaking of which, I am a little curious, who is Yunik Kuhle, how old is he, and what is his ethnicity? The Ku at the beginning should be an Asian surname, a means anything is possible, and it feels more like a European.
This curiosity was fleeting. TPT was not the focus of the conference table.
The company has more than a dozen such projects every year. This year there are also "Myths of the Underworld" and "Hunting of the Living Dead", etc., which are all testing the water release positioning. They are either good foreign films; or they are independent films that were previously purchased for DVD distribution and performed well in the DVD market, so they were given a try on the big screen.
They will not open more than 10 theaters at most. You invest a little bit to buy an opportunity. Sometimes you are lucky and gradually expand the scale of screenings, and you can make a lot of money. Most of the time, you stop losing money in a week or two and lose a small amount. When the total is down, there is still money to be made. This strategy is one of the magic weapons for Lionsgate's growth.
There are more than a dozen movies released every year, and 20,000 for each part is quite a lot. So it's not that they are biased against "The Exorcism Video", it's just that its positioning is like this.
Oldenberg said with some emotion: "Cliff Films has really messed with a lot. They opened a viral marketing website two days ago. Some of the ideas are really good." Judging from his distribution quality and experience, if It is not an uncertain pseudo-documentary. If the funds are invested, the effect will not be worse than "The Thrilling Ocean".
"Yeah." Jon nodded. This meeting had given enough time to "Exorcism Video". His eyes were set on "Crash", which was scheduled to be released on June 6 after TPT, with 18 opening theaters.
Since buying its distribution rights for 60,000 at the Toronto International Film Festival at the end of last year, "Crash" has become Lionsgate's treasure. Although it is not as big as the distribution scale arranged for "Saw 2", comprehensively speaking, "Crash" Crash" is the most important. Because it has received good reviews from previous major film festivals, it shows that it is a film that has the potential to impact the Oscars.
As long as there are nominations or awards at the Oscars, Lionsgate¡¯s popularity and appeal to filmmakers and independent films will greatly increase, opening up further space.
Therefore, the biggest goal of Lions Gate this year is to release "Crash", but it has not been scheduled to the end of the year because of this. The competition for literary and artistic films in November and December is too fierce. "Little Beauty" can attract everyone's attention.
Moreover, Lionsgate, an independent company, could not compete with those powerful mainstream studios, so Lionsgate formulated an unusual strategy. It would first be released in the desert summer of literary and artistic films, and then maintain a certain degree of exposure after making a name for itself. If it really happened With the Oscar nomination situation at the end of the year, we will spend money on a public relations war in an effort to get the company into the Kodak Theater.
The first step to establish a name is so important, the more film critics??The more influential people give praise and affirmation, the more beneficial it will be.
Thinking of something, Jon asked Oldenberg: "How did the invitation to Ye Wei to write a film review for "Crash" go?"
This is a film about the social conflicts of various ethnic groups, of course Asians are indispensable, and as the light of Asian prodigy VIY, his film reviews are very valuable. Ye Wei had previously attended the premiere of "Crash" at the Toronto Film Festival, before Lionsgate bought its distribution rights. Ye Wei was full of praise for "Crash", but he just chatted about it on his blog. What Lionsgate wanted was a formal film review published in the "VIY Said" column.
"His agent said he knew, but whether he would write it or not would depend on his mood. I just asked yesterday and he said he was busy filming "Little Miss Sunshine" and didn't have much time."
Oldenberg had a wry smile on his face. Ye Wei is not a professional film critic. He doesn¡¯t write many film reviews. His review subjects are always casual and individual. Sometimes he will even review some old films and discuss a certain topic together. Formal movie reviews from VIYR Spoon are not so easy to come by.
"Well" Jon's middle-aged face looked thoughtful. It seemed that he was going to call and invite him in person It would be great if Lions Gate had the opportunity to invest in this talented young man. Why didn't he come to Lions Gate to invest? He thought and reminded everyone: "No matter what Ye Wei's attitude is towards us, our attitude is that Shimen and him can only be good friends."
Oldenberg, Bullock and others all nodded, clearly understanding this. VIY will definitely be an important figure in the future, as well as a creative genius. Any film company will pay attention to establishing a friendly relationship with him.
Just like in the 1980s, in order to gain the friendship of Spielberg, Warner Bros.'s CP Steve Ross tried his best to communicate with Spielberg and his wife. Needless to say, he even gave Warner's CPO plane to Spielberg's mother took it on a trip, and to please her, the interior of the plane was renovated to her liking.
Ross told his friends that in the entertainment industry, the friendship of people like Spielberg and Eastwood was his "talisman." He compiled a copy of why he should spend money for them and sent it to everyone who could support him. shareholder, said, "If Steven Pielberg is your friend, consider yourself a lucky man."
This was true in the 1980s, and it is even more true in the 21st century when "stars are the boss".
Will Ye Wei be the next Spielberg? This is an unknown, but having a good relationship with him is so important.
Lionsgate has been busy, sending Ye Wei invitations to the premiere of "Crash", giving Ye Wei exquisite PBs, and bringing some small gifts that he likes, like courtside tickets for Lakers home games. He didn't have time to watch, but his family and friends were free, so he could tear up the tickets and be happy.
How can you make Ye Wei happy? Jon Feilheimer is thinking about it, and so are Tom Oldenberg and others.
VIY is not a figure comparable to Yunique Culler.
¡ù¡ù
"Yes, I really like your gift, thank you. Jon, to be honest, I am not sure I will write a review for "Crash". I watched it half a year ago and I have not forgotten the plot, but the feeling of writing a review has changed. It¡¯s faded. And I really don¡¯t have time to attend its premiere now. I¡¯m too busy watching PDR. You know this is making a movie"
"Haha, it doesn't matter. You can watch it when you have time. Take care of yourself. We are waiting for your review."
"I will make time, try my best. By the way, I found a movie called "The Exorcism Video" on the Internet before. It is a movie released by you, right. The trailer is very attractive, the girl is so beautiful, and she plays the role well. It¡¯s also very good. I might write a review for it, haha.¡±
It was late in the evening in Los Angeles, and in the CPO office of Lions Gate Company headquarters, Jon was startled, and the phone in his hand almost fell to the ground. "Exorcist Video"?
"Has it been screened by film critics? How were the reviews?" Ye Wei asked again.
"We didn't hold a screening for it." Jon told the truth, confused, why did he become interested in the movie VI?
"Oh, that's a pity. I think everything shown in the trailer is great. As a young viewer, I will go to the theater to watch it just because of that girl."
That girl? Jon suddenly understood. He couldn't understand Ye Wei when he mentioned it for the first time. He immediately understood it when he mentioned it again. "She's so beautiful" and "just for her." VIY wanted to get to know and date the girl if it would make him happy , Jon really doesn't mind being a matchmaker.
Sure enough, VI continued to give many hints, why her experience and ending affected people's hearts, and when she asked him not to spoil it, did he want to ask the girl to spoil it?
Young people, if you want to get to know girls of your own age, there is no need to be so reserved. Jon laughed. After ending the call, he quickly sent someone to contact Andrew Grande, who had been representing Cliff Films, and asked them about the girl who played "Maggie" and told her that VIY wanted to get to know her. Ask her if she can?His phone number.
¡ù¡ù
¡¾The girl Nina who plays "Maggie" in "Exorcism Video" is your fan. She is very happy to know that you admire her and hopes to get to know you. This is her mobile phone number¡¿
Ye Wei looked at the text message from Jon on the phone screen. It didn¡¯t take much to figure out that Grande, the others and Nina took the opportunity to make a joke on him. The number was his Unique number. What a surprise.
He murmured silently: What a damn surpriseJon, you must have misunderstood something. What I want is the film critics preview. - Didn't finish reading? Add this book to your favoritesI'm a member and bookmarked this chapterCopy the address of this book and recommend it to your friends for pointsChapter error? Click here to report
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