Add Bookmark | Recommend this book | Back to the book page | My bookshelf | Mobile Reading

Free Web Novel,Novel online - All in oicq.net -> Romance -> film master

Text Chapter 247 Viral Marketing

Previous page        Return to Catalog        Next page

    The promotion of "Exorcism Video" started in February this year, first on the official website TcITae.  CM is online, with the same pseudo-documentary promotion style. There are no stills, no behind-the-scenes footage and other information, only a mysterious atmosphere, like some real information about exorcism, and one after another creepy exorcism pictures.

    But the most eye-catching thing is undoubtedly the movie poster in the middle. In a dark-toned barn, a long-haired girl wearing a blood-stained white dress, her body tilted back and twisted, her hanging hair half-covering her pretty face with a ferocious expression.  Stand far away.  Near the front are an exorcist holding a cross and a farmer holding a shotgun, their faces heavy and sad.

    There is also a thirty-second thriller. In the shaky camera, a girl is running barefoot on the snow in the dark night. The exorcist is chasing behind her, shouting "Maggie". The girl suddenly turns around and rushes over fiercely.  The people quickly retreated, screams and screams rang out, and the camera became even more shaky and blurry, displaying text:

    "Produced from a real exorcism incident video, April 2, terror struck"

    There is no emphasis that this is just a movie, nor is there any attempt to hide that this is a mockumentary of the "Blair Witch" type.  Lionsgate¡¯s distribution strategy for it is this: We are indeed a mockumentary, but it is a scary, exciting and beautiful mockumentary. The new

    Do you miss the feeling of being scared by mock documentaries?  Want to see another ¡°true horror story¡±?  Interested in exorcisms?  Please watch the exorcism video¡·

    After the official website was launched, a viral marketing campaign costing US$100,000 followed.  Due to the small budget and the vastness of the Internet, although the official website has many attractive elements, those promotions are like a small stone thrown into the sea, and nothing is raised.

    Lionsgate Pictures is definitely a good publicity expert in new online media and viral marketing, and it is not without its experience in successfully releasing low-budget thrillers.

    Last year in 204 there was the legendary "Shivering Ocean".  It bought this B-level thriller with a production fee of 200,000 yuan at the Sundance Film Festival. It opened in 47 theaters and expanded to 209 theaters. It finally received UU1 million in North American box office and 21.3 million global box office to date, making a profit of  Every bowl is full.

    The difference is that Lionsgate has no expectations for "The Exorcism Video". The reason for releasing it in theaters is to realize the dream of Cliff Films and obtain the North American DVD distribution rights at a low price, so it is not nervous if the publicity effect is not good, and the 100,000 funding is natural  It can only do this, and it is impossible to place ads on popular websites.

    Lions Gate doesn¡¯t care, but Ye Wei cares. It¡¯s not his style to sit back and wait for death. He even started an operation codenamed ¡°PT Virus¡± earlier than the official website went online.

    "If he is a general, Chen Nuo is a soldier, maybe a non-commissioned officer.  He was responsible for the instructions, and Chen Nuo, who knew the top secret, and his cousin Jay were responsible for the execution.

    "It's viral, you know?" It doesn't work without instructions. When Ye Wei asked Chen Nuo, Chen Nuo, a self-proclaimed IT expert, shook his head: "I'm better at playing games" Ye Wei sighed after hearing this: "Man  , you really disgrace the Chinese IT people.¡±

    Isn¡¯t it? Viral marketing is a long-standing thing. It is a classic recommender model. Word of mouth spreads and becomes more and more popular.  Viral marketing on the Internet has been around for a few years. It has to be said that James Hong and Jim Young set off a viral storm at the end of 2026. They created a dating website "Am-1H1aN" for rating photos. When they rated a friend  After sending an email to invite visitors, there were B70,000 visitors on the first day of launch, and the number exceeded 100,000 on the second day. In just a few months, there were millions of page views every day The website also became worth thousands of dollars.

    Ye Wei and Chen Nuo have both played "H1aN", and Lev likes it the most. He still visits it almost every day, giving 10 points to beautiful women's photos and 1 point to others.

    Successful viral marketing can create huge effects without spending a penny, so in recent years more and more movies have taken this idea.  Its essence is that users spread it spontaneously, which must arouse their interest in sharing, confusing, interesting, fun

    Chen Nuo and Jay didn't have any ideas. Ye Wei had to think of it himself. He didn't know if it was a bad idea or a good idea. He let them implement whatever they thought of.

    He gave them some stills from the "Exorcism Video", all of which were scary but beautiful photos of Nina. "Send them to H1aN and say she is a demon, a zombie, a ghost, a vampire, whatever is mysterious and supernatural, try to find a way to make her  Put her score up, and there are other similar websites and forums, especially those in Los Angeles and Toronto, so that the more people the better, the better.¡±

    They were given another 6-minute video and asked to distribute it to every video website. It was a collection of terrifying shots of Nina¡¯s twisted body in the film. It was much easier to ask people to share such a bizarre video than to share a movie trailer. As long as  This video becomes popular. As long as Nina becomes popular and the public is surprised and curious, it means that TPT becomes popular.

    Everything is watermarked with the official website. In addition, multiple surrounding virus websites have been established, including the decent Exorcist Network and the sensational "Sweitzer Farm Incident" These websites are very simple and practical.  It all points to a movie called The Exorcism Video.

    In the past few months, Chen Nuo devoted all his spare time to "PT Virus". He fell behind in games, but his IT skills in various aspects have improved a lot. He even made a small program with his cousin.

    Another idea from Ye Wei, have you ever been possessed by a demon?  If so, what kind of demon is it?

    By filling in some data and answering questions to check your physical condition, you will get answers. There are tons of different demons corresponding to different symptoms. All the diagnostic reports are mean and funny, and there are also some hilarious exorcism suggestions that you will want to send to your friends.  Take this test to find out which demon is inside your friend.

    This test also has web version, email version, video version

    Advice: ¡°If you don¡¯t feel well, you¡¯re not looking for a doctor, you¡¯re looking for an exorcist.¡±

    Really want to find it?  Welcome to TcITae.  cm

    However, only Chen Nuo and Jay are doing these things, not full-time. There are few people and little power. It is already April, and there has not been any virus storm caused by TPT on the Internet. The number of visitors to the official website and the number of clicks on the video are average.  Generally speaking, there is some spread, but judging from the search popularity, the overall popularity is not high.

    Ye Wei has started to be busy with the filming of "Little Miss Sunlight" again, and has no time to think of new ideas, and manpower and cost are always unavoidable issues.

    They have already tried their best, otherwise they would not even be able to make a splash if they only relied on the damn Lionsgate's damn investment and wouldn't even plan to hold a damn review screening for critics.

    No one knows how the Exorcism Video will perform when it is released on April 2.
Didn't finish reading? Add this book to your favoritesI'm a member and bookmarked this chapterCopy the address of this book and recommend it to your friends for pointsChapter error? Click here to report