On February 19, 1966, the Ye family was bustling in Brentwood, Los Angeles. This day was the 10th birthday of "Little Bully" Ye Wei. From the afternoon to late afternoon, relatives, friends and neighbors came to attend his birthday party. .
There is a huge children's bobo ball swimming pool on the front lawn, with a group of children jumping around in it, laughing constantly.
Suddenly, four or five children with water guns rushed out from the corner of the house. The black-haired child in the lead shouted "for victory". They rushed to the wave pool and sprayed those children. , the screams caused the adults to run over.
"Haha" he smiled and waved, and ran away with the boys.
The adults had nothing to do with him. Only the old man wearing a gray tunic suit with a straight waist could stop him. But today he was the birthday boy, so the old man just smiled.
After a while, the little bully came out again, teasing a few girls, and got their anger. "Nasty," he made a face, "But you like it?"
At night, the back garden hung with strings of lights is as bright as day, and it¡¯s time to open gifts.
Under the watch of everyone, the birthday boy happily opened one gift after another and kept saying "Not bad, it will come in handy". At the end of the opening, it was the gift from his father. He took out a black can from the box. Machines of all shapes and sizes, "What is this?"
"Alan-Gordon director's viewfinder." Ye Haogen's smile was full of expectation. Gu Qiao next to him smiled a little helplessly. He hoped that his son would become a director.
"Wow." He immediately squinted his left eye, pointed his right eye at the viewfinder, and looked around through the lens at everyone's smiling faces, grandpa's wrinkles, and the girl's hair, "Cool, it comes in handy, now I He¡¯s a director, hahaha¡±
On the street in the community, Xiao Yewei had a director¡¯s viewfinder hanging around his neck and a Super B in his hand. A group of his friends who were also young fell behind. He turned around, waved and shouted loudly:
"Come on, we are going to make a movie. Come on, our movie will be a big hit"
Who says it¡¯s not?
Childhood dreams may have been forgotten, or they may still be in your mind. Once you accidentally think of them, you smile for them. Why do you miss them? Self-deprecating? Orhas been realized
On June 2, 204, the June-No. screening week came to an end, and the top five rankings and weekend rankings did not change.
The box office of "The Day After Tomorrow" exceeded 100 million in its first week, becoming a big bomb in the film market. Starring Jake Gyllenhaal was officially promoted to a superstar among the new generation of Hollywood actors; "Pop Godmother" and "Soul" continued to suffer heavy losses. The road to the future is getting further and further away, especially the latter which can be said to have been thrown into the trash can.
But the most amazing Harvard-Westlake student this week isn¡¯t Gyllenhaal.
The 6th place in the total box office and the 1st place in the average single theater box office belongs to "The Wedding Day" which received 032, plus the harvest on the 2nd, its current total box office is 642
Incredible and unimaginable
Only these words can be used to describe the astonishing 70,000 yuan for a single hotel with almost zero publicity expenses.
Generally, large-scale public releases account for about 70% of the week's box office on weekends, while test screenings in less than 6 theaters account for about 460%. The higher the total box office, the more average it is. "Wedding Day is Coming" has proven its vitality with facts. It does not just collect a few fans in the first few days and finish the box office. It only accounts for 6 on weekends. The overall trend is steadily upward.
And according to export survey data, among the tens of thousands of viewers who watched it, Asians did not account for the majority, and the population structure was very healthy.
It¡¯s not just the structure of the population.
Although due to the presence of many well-known film critics, a lot of attention was paid to the release of the IP with the idea of ????"He can't do it", but it was still rushed by its miracle weekend. The export investigation was sloppy, but it happened to be very important. , if you want to do a good job in follow-up marketing, you must have detailed feedback.
So IP Gui hurriedly contacted the research agency IG to purchase services. IG sent investigators to guard outside the hilarious movie hall of 13 Cinemas, intercepting almost every audience member who was leaving for questioning.
Incomplete questionnaire:
¡°Where did you hear about this movie? (Multiple choice)¡±
The results are as follows, first place: newspaper reviews; second place: Internet; third place: posters in cinema halls; fourth place: getting information from relatives and friends
And TV ads, newspaper ads, foreign billboards, etc., are of course zero. Anyone who chooses this way can only lie.
"When you came to the theater today, which one was the key choice for watching this movie? (Multiple choices)"
The first place: Ye Wei, the second place: review; the third place: comedy type
¡°When did you make the choice to watch this movie? (Choose only one)¡±
The first place: today; the second place: 2 days ago; the third place: a week ago
Today this one and that one?It clearly shows how "Wedding Day is Coming" exploded. It made people very interested as soon as they heard it. Let's go and see the 6-year-old prodigy.
"Who are you watching a movie with today?"
The first place: friend; the second place: spouse or partner; the third place: oneself
People think it¡¯s best to watch it with friends and laugh at it, but it¡¯s also good to watch it by yourself
"gender?"
460 males and 54% females
Most of the people who are interested in Ye Wei are women
"age?"
The first place: 1824 years old; the second place: 2-17 years old; the third place: 2-4 years old
This is the result that makes IP drool the most. There is a wise saying in movie distribution: "If you catch the young people, you will catch the world." And "Wedding Day is Coming" definitely caught the teenagers who have a strong interest in it or Say, to Ye Wei.
"After watching this film, how do you evaluate it? (Single item)"
The first place: very good-looking; the second place: perfect; the third place: good
There are a small number of people who say it is average, but almost none who say it is bad.
"How likely are you to go to the theater and watch it again? (single item)"
The first one: probably not; the second one: maybe, maybe not; the third one: possible
"Definitely not" is not ranked at the top. The audience's attitude is very mild and there is no resistance. This is already a beautiful result of this survey, which illustrates the charm of the film.
¡°Would you recommend others to see it in the theater? (single item)¡±
The first place: definitely; the second place: maybe; the third place: maybe, maybe not
"Does this movie meet your expectations? (single item)"
Almost everyone chose the first one: better than I expected
¡°What movie highlights would you tell your friends? (multiple)¡±
1st place: Ye Wei, 2nd place: Tom Hanks and Nicholas Chanqi¡¯s cameos; 3rd place: Funny dialogue
"What do you think of Ye Wei's performance in all aspects? (Single item)"
¡¤He is incredible
¡¤He did a very good job
¡¤So-so
¡¤He is nothing special
¡¤He is terrible
Among the five options, the first one accounts for 87%. He is incredible.
This is what the exit questionnaire looks like in the first week. With it, the golden light shining from the box office of 70,000 per museum is even more brilliant.
In publishing terms, "Wedding Day is Coming" has a broad audience, is loved by audiences, and has huge potential. In other words, it can make money. Make a lot, a lot, a lot of money.
IP is extremely excited. The three requirements for "Wedding Day is Coming" have all been exceeded, beyond imagination. Even if Ye Wei suddenly gets crazy and says "No, you can't show it to the public", IPC will not listen. They will smoke His, child, are you stupid? this is your moment
Not only does it need to be released to the public, but a certain amount of publicity expenses must be invested, and the center point of the publicity is undoubtedly Ye Wei. People like child prodigies, and people like young heroes.
Some publicity is free. Bff, a professional box office statistics agency, reported on its weekly box office report with the title ""Shrek 2" continues to be strong, "The Day After Tomorrow" broke 100 million to open, and "Wedding Day is Coming" prodigy is eye-catching.
Put "Wedding Day is Coming" and two super blockbusters together in the title How majestic is this?
Moreover, there are 1 new films opening on a small scale this week (less than 0 theaters). "Wedding Day" can only be ranked fifth in the total box office. The first place is "The Rescued", which is in 2 theaters. In the theater, it collected 28,UU6 box office in the first week with a single theater of 10-28.
This is also a good result, and it is enough to give it the opportunity to be released on a small scale. What¡¯s interesting is that both movies are related to angels, both target the DVD market first, and are both director¡¯s feature film debuts.
But the production fee of "The Rescued" is 600,000, and the director Brian Donnelly is a 40-year-old guy
So it just became a foil to "Wedding Day". Whether it was on H or other places such as Yahoo Movies, the media almost ignored the poor "The Rescued" and talked about this week's surprises and blockbusters. Eye-catching pointYe Wei, Ye Wei, Ye Wei
A dazzling star that cannot be ignored VIIY, Ye Qiwan
"After the surprising first week of "Wedding Day", it will be expanded to a small-scale screening in the second week. How will this week's most eye-catching independent film perform? See you next week."
The paragraph about it in H¡¯s report was written like this at the end, and the anticipation came out. Yahoo Movies and other media are all like this. This is a normal human emotional reaction.
Yes, all the followers are looking forward to it, all the new listeners are surprised, and all the people who want to see Ye Wei disappear are upsetThere was chaos, and all the people who benefited and were happy because of Ye Wei's outbreak were excited.
Finally, he was able to confirm something. At dinner, Ye Wei said seriously to his parents: "Dad, mom, our family's debt can be solved this summer. Maybe, I mean maybe, we can still have money to go to Malibu." Buy a beachfront vacation home.¡±
Ye Haogen and Gu Qiao were stunned. Ye Wei raised his fist and laughed: "Our movie is really going to be a big hit, hahaha."
"Okay" Duoduo cheered, although she didn't know what happened specifically, but she was happy.
At midnight on June 4th, "Wedding Day is Coming" will officially be released in 106 theaters across the United States.
There is a kind of light called the light of victory