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Text Chapter 497 Sweeping the World

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    Joining the WeChat Spring Festival Gala red envelope seems to have become a symbol of a company's strength. Many companies have joined, especially real estate companies that are hot this year. Whether they are really rich or for better financing, they have spent hundreds of millions of yuan to wish the people of the country New Year greetings.  On December 29, 157 companies joined the WeChat Spring Festival Gala red envelope, with total funds reaching 11.3 billion, almost the sum of the previous two days.  The media is crazy, companies are crazy, and the people are also crazy.  The mobile phone mall has turned into a wet market. First, there are smartphones priced below 1,000 yuan, because many people are still waiting to buy the Prince mobile phone, then those priced below 2,000 yuan, and then those priced below 3,000 yuan.  &nbs```mp;Smartphones priced below 3,000 yuan are out of stock nationwide.  Some people who are more adventurous have even started to buy phones that cost more than 3,000 yuan, but most people are waiting for mobile phone stores to restock. After all, there are still fewer people buying mobile phones with more than 3,000 yuan, and if you want to buy one, buy it early, and you won¡¯t buy it just because of the red envelope.  Come and buy more than 3,000 yuan.  The whole country is caught up in the WeChat Spring Festival Gala red envelope craze started by Wang Zixuan.  The number of registered users of WeChat is also increasing.  In addition to domestic media constantly reporting on the new companies that have joined the WeChat Spring Festival Gala red envelopes and the total amount of red envelopes, foreign media are also attracted by this red envelope wave sweeping China.  The British Broadcasting Corporation believes that the wave of electronic red envelopes launched by Zixuan has accelerated China's entry into the mobile Internet era.  "With the New Year coming soon, even though the 26-year-old Huang Jing (sound) is still single, she has already exchanged red envelopes among her friends." NBC Financial Channel Nian Gen paid attention to this matter. Due to a stock in China  A nationwide craze¡ªgrabbing red envelopes.  Because Americans don't know how to give out red envelopes, NBC has specially popularized it to Americans. Put cash in a red envelope. This is called a red envelope in China. As a symbol of luck and blessing, it is usually given to married people during the lunar calendar.  Issued to parents, unmarried people, and children in the New Year.  ?According to tradition, only married people receive red envelopes.  Today this symbol of blessing continues, but Zixuan and WeChat have given the tradition a whirlwind twist: electronic red envelopes are exchanged via smartphones.  In just three days, 157 Chinese companies have joined the red envelope war designed by Zixuan, and will distribute US$1.7 billion in cash to WeChat users in China.  This red envelope war also caused Chinese people to start buying smartphones, and within three days, smartphones across the country were out of stock.  The Wall Street Journal of the United States commented that after Zizixuan invented WeChat, using WeChat to send and grab red envelopes became a new way for friends to convey blessings.  According to data released by Prince Technology, since the launch of WeChat, more than 60 million WeChat users in China have participated in sending and grabbing red envelopes, while there are only more than 80 million WeChat users in China.  This shows the popularity of red envelope culture in China.  This data is as of December 15th. This red envelope war is causing WeChat¡¯s user growth in China to skyrocket.  "The Economist" analyzed that this red envelope war may increase the number of users of WeChat and Alipay by tens of millions in China, completely consolidating their leadership positions in the fields of instant messaging and electronic payment.  If there is only one genius in this world, that genius must be Wang Zixuan.  With only $100 million, he used China¡¯s red envelope culture to increase the value of his companies by tens of billions of dollars, or even more.  Whether it is the Chinese character craze caused by the "Chinese Character Dictation Conference" or the current red envelope wave, Wang Zixuan has demonstrated his mastery of Chinese culture.  Although he studied economics in the United States.  But he is a real Chinese.  The BBC website noted that WeChat red envelopes bring convenience and reduce the trouble of Chinese people paying cash.  Singapore's "Lianhe Zaobao" noticed that with the rise of WeChat red envelopes.  Sending and receiving red envelopes is no longer limited to elders and juniors, but is more active among peers. Even a "red envelope" on social software can connect netizens who don't know each other.  Regarding the craze of "all the people grabbing red envelopes".  Reports believe that this has become China¡¯s national entertainment and will gradually become a way for Chinese people to pay New Year greetings.  CNN n) even announced.  China¡¯s traditional red envelope custom will enter the ¡°digital era.¡±  Comments said that users who grab red envelopes are more familiar relatives, friends and colleagues.  Grabbing red envelopes in such an atmosphere will make the atmosphere more lively, and the relationship between relatives and friends will become more likely to heat up.  n has also seen changes in the problems that were criticized in the past. The Spring Festival Gala red envelopes will greatly reduce the "red envelope burden" of many Chinese people.  For many people, giving out red envelopes during the Spring Festival is a big burden, but this year they may get red envelopes from companies led by Zixuan, thus easing their burden.  The report believes that today¡¯sChinese people are increasingly fond of online transactions and e-commerce models, and tradition has taken a back seat in the competition with convenience.  While the phenomenon of ¡°all the people grabbing red envelopes¡± has injected new vitality into traditional Chinese customs, foreign media have also discussed China¡¯s obsession with red envelopes, making red envelope grabbing a huge hit at the end of the year.  The American "Overseas Chinese News" published an analysis article saying that in China, the reason why giving red envelopes can "ferment" the flavor of the New Year is entirely because this traditional custom has a special sense of cultural ritual attached to it.  The article stated that according to Chinese folklore, red envelopes originated from a red brick placed at the door of every household during the New Year to pray for good luck in the new year.  It can be seen that the real value of the red envelope lies in the good hope it carries.  Nowadays, relatives and friends exchange red envelopes in this latest way during the Chinese New Year. What they send is the vision of a more harmonious relationship and a happier life. Under the catalysis of this vision, the flavor of the New Year becomes more intense.  In this regard, the BBC website stated that in China, going door-to-door to pay New Year greetings during the past New Year is a childhood memory of many people. The transformation of modern society, especially the rise of the Internet, has caused the Spring Festival, which symbolizes tradition, to also undergo drastic changes.  In the eyes of many foreign media, China¡¯s red envelopes have become a blessing between the older and younger generations.  Reuters quoted economist Steve Wang as saying that as people make online transactions more convenient and gradually expand the user base, this emerging way of grabbing red envelopes has affected old traditions and made people break their previous concepts.  is a great example of creative ideas.  However, the tradition of giving red envelopes has always been a blessing gesture in China.  Although WeChat¡¯s ¡°watch the Spring Festival Gala and grab red envelopes¡± is limited to domestic users, this red envelope war has attracted global attention.  The Spring Festival and red envelope culture are also popular around the world.  (To be continued)
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