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Text Chapter 92. Win over the second ancestor

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    Seeing the fat man showing off his bitterness, he said how he had a relationship with this bookstore and how he was good at publishing, engraving and printing. Now, if he had no other choice, he couldn't give up. Even if he was killed, he would not betray this ancestral business.  The fat man spoke with great emotion, and Liu Wenyang heard it clearly. In the final analysis, he just wanted to take advantage of the opportunity to raise the price.  So Liu Wenyang nodded and said: "Understood, after all, it is ancestral property, and it cannot change hands so easily!" "I wish you could understand, sir! To be honest, if I were not forced into a corner, I would not discuss a business with you!" The fat man pretended.  Wipe away tears.  Liu Wenyang smiled and said, "Okay, just tell me the price" The fat man wiped his face and rolled his eyes, "You are the buyer, my seller, so you have to come up with the price."  , as the old saying goes, "buying and selling are not of one mind", the price I want is not necessarily what you come up with, and the price you come up with is not what I want either; so you'd better open your mouth first and let me hear it first.  If it's too far, we won't talk to each other. Firstly, it won't hurt the friendship, and secondly, it will save time." Liu Wenyang smiled, and then said: "What do you think of it, eight hundred taels of silver?"  Eight hundred taels of silver was equivalent to more than half a million yuan in the previous life, which is not a small amount.  The little fat man chuckled: "Eight hundred taels? Mr. Liu, you must be kidding! I have more than 800 taels in just one store, not to mention the workshop behind me and my old customers who I have a good grasp of!" Liu Wenyang:  "Then one thousand taels!" The little fat man: "We are a century-old store!" Liu Wenyang: "One thousand two hundred taels, that's alright, right?" The little fat man glanced at Liu Wenyang: "In addition to being a century-old store, we have  But it¡¯s still a golden sign!¡± Liu Wenyang took a deep breath and said: ¡°The last price is one thousand three hundred taels!¡± One thousand three hundred taels was nearly one million in the previous life.  It can be said that purchasing data from one company is more than enough.  The little fat man swallowed and spat: "I said it. This is a century-old store with a golden sign" Liu Wenyang stood up and left.  The fat man was anxious and said hurriedly: "Young master, stay! Stay!" Liu Wenyang turned around: "Since we can't reach an agreement, what's the use of staying?" The fat man said with a flattering smile: "Actually, you only need to add a little more, and that's it! Haha  Everything is easy to discuss, isn't it?" Liu Wenyang smiled, "Okay, I'll add another seven hundred taels to make up for two thousand taels!" "What?" The fat man's eyes almost popped out.  I thought Liu Wenyang could add dozens of taels of silver at most, but he didn't expect it to be so generous.  He is so rich, who will he kill if you don¡¯t kill him?  !  The fat man's dick almost leaked out.  "But I have a condition!" Liu Wenyang looked at the greedy fat man and smiled.  "Whatever the conditions are, just tell me, as long as I can do it, I will definitely satisfy you!" The fat man's breathing was rapid, and his eyes were full of shining silver ingots.  "It's very simple" Liu Wenyang looked at him maliciously, "You work for me for a year!" "What?" The fat man's tone was much higher and sharper.  Liu Wenyang smiled, "How should I put it? I don't know how to be a bookseller, so I need your help. It's only one year. After one year, you can be free and go wherever you want. I will never stop you!"  "The fat man kept blinking his little eyes and staring at Liu Wenyang, as if he was guessing whether he had a mental problem or was joking?  !  "Why? Why did you choose me?" Fatty said, "You know, I am a famous prodigal. It has only been three months since I took over this Buyi Bookstore, and it has turned into this?" Liu Wenyang smiled and said, "No.  First, anyone who can defeat his ancestral business in such a short period of time is either a fool or a genius! Second, anyone who would ask me this question instead of directly agreeing to it is definitely not a fool!  Cucumbers are very interesting. Anyone who can grow such fruits in such a season is definitely a genius!" After saying this, Liu Wenyang looked at Fatty Hugua, "So, to sum up, what do you think of me?  "The fat man also laughed, took a big bite of the cucumber, and said, "I didn't expect that just planting a cucumber could help me so much!" Liu Wenyang: "Then will you agree to help me?" The fat man scratched his head, "Although  I am very greedy for money, but if you can give me some more reasons, maybe I will agree to it." Liu Wenyang: "Whydon't you want to prove that you are not a prodigal?  Being looked down upon by others all your life is like looking at your ancestors.?The inheritance left behind is ruined in your hands?  To put it bluntly, even if you are shameless, your dead father still wants shame, and so do all the ancestors of your Hu family. There are things men do and things they don¡¯t do. Look at yourself in the mirror and see what you want.  Even if you are a waste and have people point at your nose and scold you, you are still willing to do something big and create a foundation that is bigger than your ancestors, so that people can truly understand that you, Hugua, will not only ruin your family, but also rebuild it.  Soaring into the sky!  " These words are very intense and powerful! Fatty Hu Gua suddenly felt that it was so hot in the room, and the cotton-padded coat he was wearing made him feel panicked. The provocation method, this guy is using the provocation method! Hu Gua tried his best to squeeze out a smile, "You are very good.  , I was almost moved by your words, but there was still a little bit of heat!  " Liu Wenyang smiled again, but his smile was sinister. It has always been difficult to tame a thousand-mile horse. It seemed that he was about to use his trump card, so he said: "The last reason, if you don't agree to me, then I will take it out of the house.  Let all the debt collectors in, and they may beat you to death with sticks, or they may burn the place down!  Well, you choose!  "The fat man's mouth opened wide, and he clapped for a while and said, "You are cruel enough!  I'm convinced by you!  " "Then what do you mean" "I just want to know, are you just buying my ancestral property for fun, or do you have any plans?  "The fat man no longer smiled playfully and said with a serious face. "How do you say this?  "Liu Wenyang also suppressed his smile and said solemnly. "If you are just having fun, then I advise you to stop as soon as possible!  It¡¯s not that this business is difficult.  But don't worry, you will be finished sooner or later.  Losing everything like me!  "The fat man sighed and said. "To be honest, when I took over the Buyi Bookstore, I was also self-righteous. I thought I had some wonderful ideas and could make this bookstore bigger. But as a result, you have also seen it. I just turned it into this.  Such a scene!  "    "oh.  How did you do it? I'm also very curious!  "Liu Wenyang is really curious. For this fat man to turn a century-old ancestral business into this, he definitely needs some prodigal ability. "Hey, it's a long story!  "The fat man sighed and took another bite of cucumber before saying: "I first started this business, but seeing that the book business was booming, I made a crooked idea and wanted to use this business to make money So I thought about it.  I wonder if you can collect money to help those merchants selling groceries to encourage business, and win the first prize.  The Guiling paste was engraved with the words of soliciting guests and printed on a piece of paper.  Then he put it in books and peddled it, but who would have thought" The fat man said it unintentionally, but Liu Wenyang was surprised when he heard it. Damn, isn't this a newspaper? This fat man is really a genius! After listening to it, he realized that it turned out that  Fatty¡¯s idea is good, and it¡¯s really hard for his little mind to come up with such an avant-garde idea in the Ming Dynasty. You must know that the earliest newspaper in China was in the early Tang Dynasty, and the "Di Bao" was officially sponsored.  It was used to publish the emperor's edicts, orders, royal affairs, and news about the promotion, dismissal, appointment, and punishment of feudal palace officials. In the Ming Dynasty, movable type was used, and in the Qing Dynasty, it was changed to the "Beijing News".  The newspaper with advertisements was "Shenbao" founded in Shanghai in the late Qing Dynasty. At that time, it was printed on glossy paper. In other words, newspaper advertisements would not appear until five hundred years later, but nowthe little fat man in front of me is doing it in advance.  But the fat man made a mistake. He filled the whole piece of paper with advertising slogans from various shops, which was not attractive at all. He directly put it in the book and sold it together. Those who bought the book were either serious.  Who would be interested in such boring things, such as readers or farmers who are illiterate and like to listen to lyrics? Therefore, this kind of advertising paper is simply thrown away as garbage, or used to wipe the buttocks.  , No one will take a second look. Since then, the merchants and vendors who have spent money have had no effect. The fat man's promise of a prosperous business and a large number of customers has become nonsense.  Everyone came around to settle the debt with Fatty. Unfortunately, Fatty spent almost all the money he raised on advertising, but there was no money left to pay back. That¡¯s why he was chased for debt The whole thing was figured out.  After the truth came to light, Liu Wenyang couldn't help but exclaim, God is wise, and he has met such a talent! With you, my master's dominance in the publishing world will be just around the corner! With you, newspapers will appear five hundred years earlier!  With you, these gold and silver ingots are not coming! Hahaha! Someone shakes his shoulders and laughs, but the little fat man is confused. He is complaining, but the other person is smiling so evilly, is there something wrong with his head?  He also realized that his mood was a little high, so he suppressed his smile and pretended to be a reserved gentleman and said: "It's a pity.What a pity!  The fat man was puzzled, "Why is it such a pity?"  " Liu Wenyang said: "I'm sorry that your idea is a good one, but you just used the wrong method!  " "Ah, what do you think we should do?  "The fat man was puzzled, and he didn't believe what Liu Wenyang could say. Liu Wenyang smiled softly and said: "What you call engraved with merchants' slogans, let's call it 'newspaper advertisement' for the time being.  This newspaper actually existed in our Ming Dynasty. It was the Beijing News of the official residence, which mainly published some edicts and orders, as well as the appointment and dismissal of officials.  But there are no advertising words like yours on it.  " "It is not easy to do this newspaper advertisement well. Three conditions must be met. First, there must be an idea that attracts people to read, such as serializing some lyrics, commentaries, and inside information of major business houses, etc.;  Second, there must be ever-expanding distribution channels, which cannot be limited to one town or county. Only by going out can we become bigger and stronger; third, we must be able to attract merchants, including merchants who advertise and help sell products.  merchants.  Because they are the only ones who are our real parents of food and clothing" When Liu Wenyang started speaking, the fat man was still indifferent, listening but not listening, but gradually, he was attracted by Liu Wenyang's incisive arguments, but he felt that from Liu Wenyang's mouth  Although everything he said was plain, it was so to the point and insightful. Until Liu Wenyang finished speaking these straightforward words, the fat man was stunned as if he had been struck by lightning. It took him a long time to come back to his senses.  , couldn't help but ask Liu Wenyang: "How do you know this?  " Liu Wenyang smiled. You can't say that I have eight hundred years more knowledge than you. Of course, I know astronomy and geography. He just prevaricated: "Don't worry about how I know it. To be honest, whether what I said is reasonable.  ?  " "Of course it makes sense!  " "Is it feasible?  " "Of course it's feasible!  " "That's good!  " "?  !  "The fat man blinked his eyes and said again: "Then should we act now?  Liu Wenyang smiled, "The timing is wrong. Now that you have made Buyi Bookstore a mess and its reputation is already bad, if you want to do this newspaper advertisement, who will help you?"  " "What can we do?  "The fat man was anxious. "Nothing can be rushed. Take your time. Everything needs to be considered in the long term" "How can we discuss in the long term?  " " Let's get the bookstore's reputation back first!  " "Then how to pull it over?  " "Publish a book!  Publish a good book!  The best book in the world!  "Liu Wenyang was so proud. The fat man's eyes rolled around, "I still don't quite understand" Liu Wenyang smiled mysteriously: "You're right if you don't understand.  Okay, it's getting late, what you have to do now is to quell the public's anger and pay off the debt!  " "But I have no money!  "The fat man spread his hands and said. Liu Wenyang didn't say anything. He took out a luminous pearl from his arms and said, "I'll give this to you, and you can exchange it for at least three thousand taels of silver" The fat man took the pearl stupidly, but felt that it was smooth and delicate.  The beads are bright and shining, and they are definitely a good thing. ¡°As for what kind of book to publish just come over and pick up the manuscript tomorrow!  "After Liu Wenyang finished speaking, he stood up and left. The little boy Mingyue was bored and bored listening to the two talking about business. She was yawning when she saw Liu Wenyang getting up and hurriedly reached out to help him. The fat man took the three thousand taels worth of money.  Zhu Zi asked from behind in disbelief, "You gave me the beads like this, weren't you afraid that I would take them and run away?"  " Liu Wenyang didn't look back, "You can run to the ends of the world, but I'm not afraid!  " Fatty was surprised: "Why?  ¡± Liu Wenyang: ¡°Because I¡¯m good at fortune telling. If you were Monkey Sun, I would be Tathagata Buddha!¡±  " Fatty: "?  !  What allusion is this?  " But immediately, the fat man seemed to remember something. "Reading fortunes? Liu Wenyang?! Could it be that he is the famous Xiaoliu Shenxiang?! "The fat man took the night pearl and was completely stunned. (To be continued)
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