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Text Chapter 91. Ming Booksellers

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    It is said that Liu Wenyang was bored because of his illness, so he lay in bed and read the story novels of this era.  .  .  ?Looking at the first page again, it is engraved with the following words: The south gate of the streets and alleys is open, and the beauty is as beautiful as jade. When the young master sees it, he walks over. You can put these money away (Oh, Yihuhe). I hope it will be convenient for you.  When the beauty saw Cai Chun, her heart was moved, and she called Lang Cai with slanted almond eyes, and took the little girl by the hand (Oh, Yihuhe), come with me. The two of them found a quiet place, and the sister and son took off their pants (Oh, Yihuhe) From behind  The content was a bit obscene, and Liu Wenyang was not interested in reading it anymore, but his head started to wander.  Why are you wandering around, doing business?  Liu Wenyang has been planning to open up a second career for a long time. He can't spend his whole life telling fortunes and reading fortunes by himself. Although he has enough food and clothing and a lot of money left, he is not rich after all. Even though he has a net worth of thirty thousand or two yuan now.  , which translates to more than 18 million in the previous life, but no one in this world dislikes people with more money.  Liu Wenyang is no exception.  He had been thinking about investing in a business.  Before, Liu Wenyang shamelessly took advantage of Wu Wanwan's ambition to expand the tea silk business into the provincial capital and get a share of the tea silk business.  The day before yesterday, he told Chun Shisanniang very tactfully about this matter. He wanted to monopolize the supply of tea silk at Chunfeng Yixiaolou. The result was ideal. Chun Shisanniang was also happy, but what was even more refreshing was the request.  Also take a stake!  Liu Wenyang mistakenly underestimated the wisdom of Chun Shisanniang, and even underestimated her greed. He originally thought that she would not take these small coins in her eyes, but it turned out that she was determined to eat him.  In this way, Liu Wenyang and Wu Wanwan originally started a joint business.  Became Liu Wenyang.  Wu Wanwan and Chun Shisanniang were involved in the business.  And Chun Shisanniang said it.  As long as Liu Wenyang and Wu Baiwan were willing to nod, she would help promote the tea silk business, but her intention was to establish a monopoly in the entire county.  This speculation shocked Liu Wenyang. He began to re-estimate Chun Shisanniang's energy. What did she rely on if she dared to say such big words?  !  But what surprised Liu Wenyang even more was that he was afraid that Chun Shisanniang would come into direct contact with Wu Wanwan and then kick him away as the middleman.  After all, he only invested a thousand taels of silver to invest in the shares, and he didn't contribute much in total. He was just a bridge in the middle. If Wu Wanwan and Chun Shisanniang hit it off when they met, then he would be cool off!  In order to prevent such "accidents" from happening, Liu Wenyang will never let Wu Wanwan have any contact with Chun Shisanniang, but everything is like paper, and sooner or later, he will encounter such problems.  So Liu Wenyang started thinking about finding another business to invest in.  What to invest in?  Liu Wenyang was still a little confused before, but now he has found an investment direction.  That is - publish and sell books!  !  !  Liu Wenyang¡¯s ambition told him.  This business is absolutely hugely profitable!  First of all, there is no tax on selling books here!  According to the "History of the Ming Dynasty": "Hongwu of the Ming Dynasty: Except for the tax on books and field utensils, civilian burdens are exempted." You know, in the previous life, the only things that were tax-free seemed to be agricultural products.  Now as long as there is no tax, a large amount of production costs will be directly saved.  Liu Wenyang has studied it carefully and found that the cost of a thin book like the one on the street, which costs three cents a piece, is only one cent at most, which means that you can earn two cents by selling one copy.  He also observed that when he was buying, there were four or five people picking at the same time, so a stall could sell at least fifty copies a day. If there were one hundred stalls, that would be five hundred copies, and five hundred copies would earn a thousand coins!  Don¡¯t underestimate this one thousand coins. A little adds up to a lot. If one market makes a thousand coins a day, what about a hundred markets?  That's ten taels of silver!  !  How many markets were there in the entire Ming Dynasty?  Hundreds of thousands, or millions?  !  How much is that?  !  !  Secondly, if you want to publish a book, publish a bestseller!  In Liu Wenyang¡¯s view, the business of publishing books is very knowledgeable and the water is very deep.  If you publish some out-of-the-way books, you will lose all your money.  For example, if you publish a book "Those Things About Mingjiao" in the Ming Dynasty, you will not only lose all your money, but also seek death!  We must know that Comrade Zhu Chongba, the old emperor, was very sensitive to the "Mingjiao", so we must pay attention to the selection of published materials and identify the types of best-sellers in ancient times.  What books were the best-sellers in the Ming Dynasty?  1. Textbooks, civil service examination books; 2. Non-fiction: daily miscellaneous books, medical skills; 3. Fiction: libretto novels.  I just don¡¯t know if there is chicken soup for the soul at this time.  Finally, if you find the right sales channel, you can make huge profits!  The sales channels in the Ming Dynasty were nothing more than street markets, township private schools, and county schools as markets. In Liu Wenyang's view, the market in these places was vast and far from saturated. As long as you were willing to do it, you could already make a lot of money.  Thinking of this, Liu Wenyang¡¯s ambition to dominate the Ming Dynasty¡¯s publishing industry became highly inflated.  And heHe was the kind of impatient person. The strong sense of crisis in the tea silk business turned into the lofty ambition to start a business, which made him unable to lie down any longer. He directly called the boy Mingyue: "Hurry up and find me a sedan chair."  Come on, young master, I¡¯m going out!¡± Mingyue asked curiously: ¡°But you want to go out to see the doctor?¡± Liu Wenyang: ¡°I just called you over, why are you asking so much?¡± Liu Wenyang said, putting on his shoes and getting out of bed, doing some things.  He looked at his appearance, and then looked at the "engraved business name" at the back of the libretto, but it was "Buyi Bookstore".  Buyi Bookstore?  The name sounds very tasteful, but I don't know if it is big or not. If the scale is good, I can buy it.  In Liu Wenyang's view, the things he had just thought about were just words on paper. If he wanted to really do this business, he would have to hire knowledgeable people to run it. So what could be done faster than directly acquiring an established bookstore?  ?  !  Liu Wenyang was thinking, but Tong Mingyue had already summoned the sedan chair.  Liu Wenyang sneezed and went up, but he didn't dare to eat the cold wind outside.  The sedan carried him around, and the leading bearer asked: "I wonder where the boss is going?" Liu Wenyang casually replied in the sedan: "Buyi Bookstore!"  This is Liu Wenyang's second trip today.  I took a walk with Mingyue and bought a lot of things, but this time I did it with a purpose.  So it doesn't take much time.  After twisting and turning, we arrived at the entrance of an alley.  Liu Wenyang was holding his breath in the sedan chair.  When practicing "Turtle Breath**", because your nose is stuffy due to a cold, you can only inhale and exhale slowly.  But I felt that the sedan stopped.  Then the bearer said: "Boss, we've arrived, but we can't walk in front, so we need you to come down and move two steps." "Why can't you walk? Are you afraid that I won't have money to give you?" Liu Wenyang really didn't want to eat that food.  Chilling cool breeze.  "Of course not. How can we not make money if we have money? Just because the road ahead is blocked, this sedan cannot be carried!" "Oh. Really, let me come down and have a look!" Liu Wenyang said this and lifted the sedan.  Behind the door curtain, the little boy Mingyue came over and stretched out her hand to help him down.  The four bearers stood aside with grimaces and wiped sweat.  Liu Wenyang looked forward and saw that the alley was really crowded with people. Not to mention such a big sedan, even a basket could not be carried in.  "Is the business of this Buyi Bookstore so good? It's even more lively than my overcrowded Liu Mansion!" Liu Wenyang looked at the scene in front of him, but he remembered the spectacular scene when he helped people watch the photos in Taohua Town.  "Ming Yue gave them money and we walked in!" Liu Wenyang said "sneeze".  But I felt cold all over.  Mingyue naturally took the money and rewarded the bearers, and then approached Liu Wenyang and said, "Master, are you okay? I think you are seriously ill, so why not go to a medical clinic for a checkup?" Liu Wenyang shook his head and said  : "It's important to do business, let's go, you open the way first!" With Liu Wenyang's instructions, the kid Mingyue dressed up as a calf, put his head against the crowd of people in front of him, and shouted: "Borrow the light, borrow the light!  "But he forcibly cut a passage through this airtight crowd.  Liu Wenyang followed Mingyue to the door of the "Buyi Bookstore" without much effort.  "Master, you are lonely in bed and want to buy a book. You just asked me to come and choose, so why come here in person?" The little Tong Mingyue doesn't quite understand why her young master goes to such trouble to come here, isn't it?  Is it a bookstore? Is there anything novel about it?  Liu Wenyang couldn't tell him clearly for a while, so he squeezed into the shop, only to see that it was also crowded with people.  Liu Wenyang sighed again, the business here is really good, but why are these people carrying poles and sickles when they come to buy books?  !  Could it be that if you buy too many books, you need to use a pole to carry them, and if you buy books with rough edges, you need to use a sickle to cut them?  !  But he soon discovered that he was wrong, because those people were shouting one by one: "Pay back the money! Pay back the damn money quickly!" Damn it, it turned out to be a debt collector!  Looking at the viciousness of those people, some even brandishing sickles and poles, Liu Wenyang absolutely believed that if they didn¡¯t give them money, a murder might happen.  The old man with a white beard who was guarding the shop said with a grimace: "You go away, our boss has no money to give you!" "If you don't pay back the money, you will pay back your life!" "We rush in and kill everyone without leaving a trace.  !¡±¡­ This situation is going to lead to¡­a war?  !  The old man was almost crying and didn¡¯t know what to do.  At this time, a voice comforted him and said: "Old sir, don't worry."??, there is a solution to everything!  The old man wiped away his tears, looked at the young man who appeared in front of him at some point, and said, "Who are you?"  " Liu Wenyang shook his clothes and said solemnly: "Go ahead and say it, I'm here to rescue you!  " Old man: "Huh?  !  "  The most typical feature of bookstores in the Ming Dynasty is the front store and the back factory. The bookstore is the editorial department, and the bookstore is the printing plant. In today's popular vocabulary, it is vertical integration. At this time, under the leadership of the old man, Liu Wenyang Qianxin  It was with great difficulty that I entered the workshop behind the shop. It was very large and bright, and was filled with wood for carving, already formed wooden boards, and large vats of ink, as well as hanging on bamboo poles.  There were a lot of white paper and other items hanging out, but there was not even a dog in sight. A gust of wind blew, and the white paper was rustling all over the place. Liu Wenyang stood in the middle of the workshop, looking around.  , but still couldn¡¯t see anyone, so Liu Wenyang turned around and asked the old man: ¡°Excuse me, I¡¯m already here, why can¡¯t I see your boss?  "The old man put his hands in his hands, with a sad face, then pointed to one place with his hands and said: "Look.  Isn't that right?  !  " Liu Wenyang took a closer look. He saw a person riding on the wall not far away. To be precise, he was riding a little fat man. The little fat man looked funny. He seemed to want to escape over the wall, but he got stuck because the wall was too high.  It¡¯s neither up nor down. ¡°My friend, how nice is the scenery up there?  Liu Wenyang asked from below. The little fat man was startled and hurriedly said: "I'm just passing by, but I'm not the owner of this bookstore!"  Liu Wenyang chuckled and said, "I didn't ask you, why are you so nervous?"  " "Where am I nervous?  "The little fat man wiped the cold sweat from his forehead. "Who are you?  But here to collect a debt?  " Liu Wenyang absolutely believed it. As long as he answered "yes", the fat man would jump down from the wall at all costs, so he said: "You don't owe me a debt, why should I pursue you?  !  " Little Fatty: "Yes!  No wonder it looks so unfamiliar!  " Liu Wenyang: "You still won't come down?  " Little Fatty: "Are you a helper?  " Liu Wenyang: "What do you mean?  " Little Fatty: "They hired me to trick me into going down?  " Liu Wenyang wiped his nose: "Do you think I look similar?  " The little fat man looked at Liu Wenyang carefully. He was gorgeously dressed and had a good temperament, and said: "But it doesn't look like him!  " Liu Wenyang: "You do have some sense!  Come down quickly!  " The little fat man said: "You praise me for my eyesight, but you have no eyesight Don't you see that I am stuck here and can't get up and down?  " Liu Wenyang: "What should we do?  " Little Fatty: "Go and bring a ladder!  "  " Whoosh, whoosh, the little fat man climbed down from the ladder. While panting, he looked at Liu Wenyang warily. Liu Wenyang had no time to pay attention to him. Instead, he sneezed three times in a row. " Do you see that I am very nervous?  Not happy?  "The little fat man asked. "How do you say this?  "Liu Wenyang was surprised. "As soon as he saw that I was coming first, he took this sneeze and sprayed it on me, and he sprayed three people at once!  " It turns out that in this Ming Dynasty, you can't sneeze on people, especially you can't sneeze on people unscrupulously like this, just because as the saying goes, one curse, two curses and three curses Liu Wenyang didn't expect the fat man to be so sensitive,  He smiled and said: "I just have a cold, but I'm not scolding you.  "The little fat man then said "Oh" suspiciously, and politely raised his hands and said: "My surname is Hu Minggua, do you know your name?  " Liu Wenyang said: "Liu Wenyang!  " Little Fatty: "Oh, it turns out to be Mr. Liu Uncle Fu said just now that you can help me, but I don't know how you can help me?  "Uncle Fu is the old man with the white beard just now, and now he goes to the shop to be a human shield with a grimace. Liu Wenyang smiled slightly and said: "It's very simple, you sell this bookstore to me!  "    "Can't!  Absolutely not!  The little fat man spoke righteously, "This Buyi Bookstore is an ancestral property left to me by my father, and it must not be transferred!"  " Liu Wenyang couldn't help but be startled. This courgette is still a pumpkin. He is quite filial. He is still unwilling to buy and sell his ancestral property at this point. He couldn't help but be respectful. But before Liu Wenyang finished paying his respects, the fat man continued: "But I see  The young master is sincere enough. If the price offered is realistic enough, I might consider it!  " Liu Wenyang: """ Mr. Liu, please!  Be careful where you step, don't knock yourself" The little fat man Hu Gua led Liu Wenyang into the reception hall with a smile. The hall was simple and crude, with just a table and a few chairs. The most conspicuous one was placed next to each other.  On the side of the wall, there is a pot of cucumbers. The green and thick fruits are growing well. You must know that it is early spring, and I don¡¯t know how this pot of cucumbers can grow so strong. Seeing Liu Wenyang¡¯s buttocks,  The little fat man held the shopkeeper's shelf, spread his clothes and said: "Uncle Fu, serve tea!  Oh, by the way, Uncle Fu is out. Wait a minute, I will make you a cup of tea myself!  "The little fat man crouched and pretended to stand up in person, looking very enthusiastic and considerate. Liu Wenyang stopped him with his hand and said: "That's no need, we still have to talk about serious things!  "The little fat man laughed, sat down again, and said: "Quick, I like people like Young Master who are so straightforward, straight to the point, and don't mince words!  "As he said this, he picked up some cucumbers and handed one to Liu Wenyang and said, "It doesn't matter if you don't have tea. Eat this!"  This is a good thing. It is a cucumber that I cultivated myself. It is fresh and crunchy. Eating it not only stimulates body fluids and quenches thirst, it can also cure all diseases!  When ordinary people come, I don't take it out at all. Only for distinguished guests like the Young Master, I take it out to entertain!  " Liu Wenyang looked at the thick cucumber in front of him and felt a little embarrassed to refuse, so he took it and wanted to put it aside But the fat man urged, "Don't put it down, try it, try it!  " It's not like Liu Wenyang has never seen people in the market. In his previous life, this kind of cucumber was very common. He bought a lot of it in the supermarket, so he handed the cucumber to the kid beside him Mingyue and said: "Here you go, eat it.  This is also Boss Hu¡¯s good intention.  " The little boy Mingyue was so happy. She didn't expect that the young master would reward such a precious delicacy. She thanked her quickly, took the thick cucumber and took a bite. She ate it with gusto. The fat man asked him with a smile: "How is it? The taste is  Not very refreshing?  " Little Tong Mingyue: "Yeah, it's very delicious!  " "Of course!  "The fat man said proudly, "I cultivated this cucumber carefully, especially using my accumulated urine to water it and fertilize it with manure" "?  !  "Ming Yue, who was chewing cucumber, almost spit out the contents of her mouth. Liu Wenyang didn't have time to mess with this fat man, so he said: "Boss Hu, I think we should talk about business, your bookstore" "Little Fatty Hugua"  Taking a bite of the cucumber in his hand, he no longer acted like a big shopkeeper. Instead, he stepped on the chair with one foot and trembled with one leg. He said: "Speaking of our Buyi Bookstore, it has been around for hundreds of years.  history!  My grandfather¡¯s grandfather¡¯s grandfather founded this bookstore since the Song Dynasty. Our entire Hu family can be said to be an out-and-out scholarly family!  I have known how to engrave and print, how to publish and sell books since I was a child!  Therefore, I have a very emotional relationship with this bookstore!  " After talking for a long time, it was just a show of bitterness. (To be continued)
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