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Text Chapter 459 Targeted Propaganda

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    This story involves many things.  Social divisions caused by rapid economic development, giving up on ideals due to practical reasons, career choices becoming more and more utilitarian these are all topics that can make the media's eyes red with excitement.  The other story is even more legendary and more relevant to social issues.  In society, as universities begin to expand enrollment, the evaluation of college students as having "high ambitions and low ambitions" has also begun to emerge in society.  Just like the evaluation of "post-90s" and "post-00s" in the future, young people in 2001 were also ridiculed by public opinion.  ¡°Jiaotong University students quit their job after just a few words from their superiors¡±, which is simply in line with society¡¯s stereotyped definition of young people.  People subconsciously conclude that this person looks like a top student, but in fact he has neither ability nor sense of responsibility.  The next generation that grew up in a honeypot is going to be doomed But this is just the beginning, and what follows is a dramatic reversal - Chen Xinghan is the talented one. After resigning from a company with no eyesight, he was hired by a large-scale company.  Several times more big companies value her and show favor to her.  Both stories are extremely newsworthy.  Wang Fulian carefully combined various elements for these two stories. I believe that the comprehensive media will soon be aware of these two stories and report them.  Because it touches on the excitement of the public, the effect of the report will be very good.  Of course, social media will not promote "The Beautiful Country".  But whether they are reporting on the Purple Mountain Observatory or Chen Xinghan, they cannot escape the message that "Celadon Technology is making a new game and is related to astronomy."  That's enough.  Wang Fulai's method of creating soft articles has been improved to a higher level, and there is no need to go to great lengths to add product names.  As long as the information he hides in it reaches more people through traditional media, the initial foundation stone for the publicity of "Jeoushe Jiangshan" will be laid. ?¡­ ?The game media has obtained the information.  Like finding a treasure.  What they need is not a story, but game content that players can understand.  The gameplay of Wang Fulai is very novel, clear and easy to understand.  Also attached are some of the textures that have been made, which look very gorgeous.  Game media and game manufacturers have a complementary relationship.  Game media can help games build trust in the minds of players before they are launched.  to increase game sales.  Small game manufacturers have to look to game media, and game media also need to look up to big guys like Celadon Technology.  Players already have enough trust in Celadon Technology and do not particularly need game media.  On the contrary, the game media needs to introduce Celadon Technology¡¯s games to increase its readership.  Therefore, the media who have obtained the information.  There is absolutely no intention of procrastination, and the editor is summoned immediately to write a report based on the information obtained, and then send it out as soon as possible.  Wang Fuli only sent the information to a limited number of game media.  But soon, reports spread.  Even the media affiliated with Longyou Company have followed up.  Players who saw the report immediately became interested when comparing some of the pictures given by Wang Fulian.  From an experience perspective, this kind of gameplay is unprecedented!  Definitely more fun than dry numerical values!  Even at night, they can¡¯t help but look at the sky.  In the city, you can only see a few scattered stars.  It would be great if you could light it up like in the game How did the people at Celadon Technology come up with this gameplay?  But there are only a few players who buy game magazines.  The majority of the player base is still unaware of this.  Let more people know.  Comprehensive media need to join in and spread the word.  The stories of Purple Mountain Observatory and Chen Xinghan are not the focus of the game media¡¯s reports.  Just a brief mention.  But soon, it was seen by some traditional media.  Traditional media ignores things like constellations and upgrades.  I was only attracted by these two stories.  Media people naturally use "singing the opposite tune" to express China's objective and professional needs.  ¡°Great economic development¡± and ¡°irresponsibility of the next generation¡± are two things on which public opinion is currently overwhelming. If you sing the opposite tune in these two places, you are guaranteed to attract attention.  It¡¯s often hard for them to find safe arguments to argue against, but there¡¯s nothing dangerous about these two stories.  Compared with the explosive development of the economy.  Astronomical science is weak, in the eyes of the media.  Weak people are born right.  Compared with corporate executives, Chen Xinghan is also weak.  Here, Chen Xinghan¡¯s identity as a student of Jiaotong University adds accuracy.  Putting these two stories into newspapers is both safe and attention-grabbing.  Soon, these two stories appeared in traditional media.  In both stories, Celadon Technology appears as the only and important supporting role.  The Purple Mountain Observatory is in the cold economic and social environment. Without Celadon Technology, this would have no reporting value at all.  It would only be news if the addition of Celadon technology allowed the observatory to see the possibility of improving its situation.  Likewise, Chen XinghanIf there were no reports about Celadon Technology, it would just be ordinary college students quitting their jobs.  When Celadon Technology gave this story a twist, it became dramatic.  The general public is not very sensitive. In their eyes, "Celadon Technology" in these two reports is just a pronoun for a big company. It is not the protagonist and has not done anything big.  They have read the reports and are all lamenting the decline of the Purple Mountain Observatory, or feeling indignant about what happened to Chen Xinghan.  Attention was drawn away by appearances.  This is what Wang lives up to.  At present, most people in society are not customers of Celadon Technology, and there is no need to be too persistent in attracting their attention.  After you gain fame in the early stage, you can't always think about brushing up the version, otherwise it will cause people's emotional rebound.  ??And Wang¡¯s target group is those who know something about celadon technology.  They read the report and discovered what was hidden in the report.  Celadon Technology discovered a student from Jiaotong University and cooperated with the Observatory. Does it want to make an astronomy game?  I heard that they are going to make a sequel called "The Beautiful Country"?  In order to launch that game, Celadon Technology previously made two prequel-type works and accumulated a player base.  And the opening credits of the game that hit e3 are also stunning and impressive.  Is this game going to be related to astronomy?  How to contact?  They become curious, ask friends, or search online.  Then I saw the unique upgrade gameplay of "Jeese Jiangshan".  Wang¡¯s targeted marketing was very successful this time.  It did not attract widespread public attention, but it successfully conveyed the promotion of the game to the target audience as much as possible.  On the Internet, the discussion on "Jeoushejiangshan" gradually became enthusiastic.  ¡­ At the same time, as the opposing side in the report, everyone in the game company where Chen Xinghan worked before looked at each other in confusion.  People outside don¡¯t know, but everyone in the company knows.  The Jiaotong University student who was favored by Celadon Technology was the one who resigned from here in anger!  That upgrade method is actually valued by Celadon Technology?  How is this possible?  The product manager had a shameless face. In order to establish his authority, he scolded the Jiaotong University student. Unexpectedly, that person was discovered by Celadon Technology in the blink of an eye.  But he was dissatisfied and determined that what the child wanted could not be achieved, and even if it was celadon technology, it would be destroyed.  Just wait until the end of the year to see the joke.  I didn¡¯t expect it to be at the end of the year.  Soon, there was a discussion about "Juese Jiangshan" on the Internet.  Because Celadon Technology has replaced the traditional upgrade mode with a constellation map, players are looking forward to it.  I am proud that Chinese game manufacturers can adopt such an innovative game model.  This is a slap in the face.  The product manager said that the gameplay was nonsense, and even Celadon Technology couldn't do it.  As a result, players were overwhelmingly looking forward to that gameplay.  What else is there to say?  After a while, the boss came over and went straight to the product manager to question him: "I was playing cards with someone just now and I heard that the Jiaotong University student you drove away was attracted by Celadon Technology?" On the day Chen Xinghan left, the boss was drunk.  Yes, not very impressed.  But the next day, Chen Xinghan's mother came to the company and asked for more than 400 yuan.  The boss felt annoyed at the time, so he took out his wallet and gave it to me, which left an impression.  Today he was socializing with people outside and happened to hear someone talking about this matter.  If the listener is interested, the boss of the game company will remember it.  A young man who was valued by Celadon Technology was actually driven away from here?  "This" The product manager didn't know how to explain.  The boss didn¡¯t need to explain at all. He just scolded him and became even more angry when he learned that the gameplay was very popular among players.  If it weren't for the ignorance of his subordinates, all these good reputations on the Internet would now belong to him!  Looking at what players are saying online now, it seems like any game will do, as long as it has an upgrade mode!  Now that this idea belongs to someone else, how much money have been lost!  Immediately, the boss scolded her even more fiercely.  The product manager was trained for a long time and said: "We can change it immediately and imitate that thing. I still remember the design written by that kid"  In Nanjiang, He Qingyan asked Wang Fuli: "You can do this now  Once the publicity is out, what will you do if others copy your work? Now, unlike a year ago, many game companies have emerged. " Wang Fulai's forehead was covered with veins, and he was holding a big box through gritted teeth. He didn't say anything.  , but with his eyes widened, he pushed the box up a step with his knees.  Unable to let out his anger, he took a few steps and carried the box up half a floor.  This box is the TV that he and He Qingyan just bought. It is 35 inches and terrifyingly heavy.  You have to take a break after moving a few steps.He gasped: "This gameplay is not important. It doesn't matter if others copy it. The game is not fun, and it is useless no matter how fancy the upgrade is." "Would you like some water?" He Qingyan handed over the mineral water. Wang Bu  Negative took it and drank it.  He Qingyan said again: "You won't advertise overwhelmingly this time?" "I've thought about it, Youdao always flourishes but then declines. If it makes the city full of trouble now, it will be bad for us. It's best to agree with it.  Let¡¯s do publicity among the crowd. Let¡¯s wait until society has almost forgotten about us before we make big news.¡±  After saying that, his eyes widened again, he lifted the TV box with his knees and moved it upstairs.  (To be continued)
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