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Text Chapter 458: Find the right publicity point

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    "No." Luo Caiqiu finally managed to get a chance for the two of them to be alone. It was impossible not to persist.  But if she insists, she will lose her temper. Anyway, she has already had an awkward moment just now, so she is no longer afraid: "It's Sunday, and we have to go to Purple Mountain!" Wang Fuli was speechless.  He Qingyan came with Xianxian in hand at this time, with a slight smile on her face and rosy cheeks.  She didn't even use blush, so the bright color appeared naturally on her face.  Seeing He Qingyan, Luo Caiqiu immediately rolled his eyes and walked away with a face.  He Qingyan, who was not as knowledgeable as a little girl, looked at Wang Fulai with a half-smile but said nothing, and took Xianxian to her office.  Wang Fulai rubbed his abdominal muscles in a daze, feeling that his body was weak and lacked the aura of domination, so he could not control them.  Wang Fuli returned to his office and lay down to do some push-ups.  If you have a sore back, practice your arms first.  In the end, ten of them came through gritted teeth. Push-ups were nothing, but it took a long time to get up.  ¡­ On the other side, Chen Xinghan got the photos taken by the Qinghai Astronomical Observatory and used these photos as prototypes for artistic processing.  The stars in the photo are too dense, so some of the less important ones need to be erased to highlight the key points.  Adding the ripples of nebula colors, we strive to allow players to appreciate the beauty of the magnificent starry sky in the game.  The beautiful starry sky is what Wang Fulai is happy to see.  "Beautiful Country" uses two different lighting modes, which automatically switch to interpret the cycle of day and night.  ?Theoretically, night takes up half of the game.  It is necessary to create a starry sky image that is breathtakingly gorgeous.  Wang Fulian once manipulated a naked cat-eared girl to look at the scenery in "The Elder Scrolls 5".  Having had this experience, he hopes that some players will want to see the stars in the sky.  And open "Beautiful Country".  With Wang¡¯s full support, Chen Xinghan flexed his muscles and went to the observatory from time to time to consult astronomers and ask for professional knowledge.  And after seeing what Celadon Technology was trying to do, the observatory paid more and more attention to it.  They originally thought.  Celadon Technology just wants to make a random starry sky scenery.  But I didn¡¯t expect that Celadon Technology would be so serious when it came to practical work.  If Celadon Technology can restore the beauty of the starry sky in games, and with the amazing communication efficiency of computer games to young people, it will definitely play a huge role in popularizing science!  Maybe it can arouse countless young people's interest in the universe.  Plunge into the science of astronomy.  The purpose of science popularization is not to instill a large amount of knowledge into others.  Rather, it plants a seed of longing for the vast universe in people's hearts.  Once it takes root, it may be able to create the next Galileo or Copernicus.  For a national scientific research institution like the Purple Mountain Observatory, this is a crucial matter.  Due to changes in social value orientation.  The subject of astronomy is cooling down year by year, and fewer college graduates are joining the observatory every year.  If this continues, there may even be a talent gap.  ¡°But the Observatory cannot promote science popularization work alone.  They can only send researchers to give lectures at the invitation of local governments and primary and secondary schools.  Since the 1990s, fewer and fewer institutions have invited the Observatory to hold lectures.  There was nothing the observatory could do.  Watching astronomy continue to heat up in Europe, the United States and Japan, but withering in China, naturally makes astronomy researchers like Director Yan who participated in the "Dongfanghong" satellite project very sad.  Now, suddenly there is a new way.  Computer games are something that young people like.  Using that as a communication carrier, wouldn't it make young people yearn for the universe?  There is no need for Director Yan to do ideological work, the older generation of researchers are planning to help Celadon Technology.  Make the starry sky in the game.  It¡¯s like when they were educated youths, they were lying on haystacks at night in the countryside, watching the Milky Way across the sky, and their hearts were filled with incomparable throbbing.  At that time, they did not know anything about the "three constants" and "galaxies".  I was deeply shocked by the unparalleled beauty.  Now.  That kind of beauty is no longer something you can see everywhere.  But if today's young people can experience such a shock from the game.  Maybe there will be many young people in the future.  Put aside your yearning for fame and devote yourself to this unpopular science.  And here at Celadon Technology, Chen Xinghan hopes to make games the "ninth art."  Unparalleled beauty is the effect he pursues.  In addition, Wang Fulian is also very interested in this element.  ?We all hit it off and worked together for this element of "The Beautiful Country".  The Purple Mountain Observatory¡¯s observation station in Qinghai continuously takes high-definition starry sky photos from various angles.  These photos will serve as blueprints and will be artistically enhanced.?, get into the game.  Wang Fulian, Chen Xinghan and researchers from the Purple Mountain Observatory also discussed the direction for making the starry sky map.  The starry sky that players see in the game world is not much different from the real starry sky that people see with the naked eye in places with less light pollution.  It's just that the stars in the game are slightly sparser. The position of the 28 constellations is at an angle of 45 degrees above the sky, and the proportion is much smaller than that seen on the earth.  This can hint to the players that the story of "Juese Jiangshan" takes place on another planet.  That star area is about the same size as the moon in the game.  As you level up, four mythical beast totems will appear there.  At night it shines with the moon.  It will dim during the day, but as the upgrade progresses, the color of the totem will deepen, and finally, it will be clearly visible even in the daytime.  When upgrading, the interface you enter will be more artistic and beautiful.  In the upgrade interface, stars are linked to each other to form a totem.  The effect is similar to the classic astronomical photo "Pillars of Creation" taken by NASA with the Hubble Telescope in 1995.  Once that photo was published, it immediately caused a sensation.  In a short period of time, it was included in primary and secondary school textbooks in Western countries, igniting the imagination of countless children about space.  Researchers at the Purple Mountain Observatory have seen this and have been very anxious.  Now that I have the opportunity, I must seize it.  ¡­ With the participation and help of professionals, the game¡¯s upgraded gameplay and starry sky textures went smoothly.  As usual, in order to verify this gameplay, employees made a small program to visually prove that this gameplay can meet everyone's expectations.  The small program used for verification is very simple and requires the user to replace it with a high-definition and beautiful picture in his or her mind.  But even so, it's enough.  After playing, Chen Xinghan breathed a sigh of relief and felt completely relieved.  His idea is not "high-minded but low-handed" as others say. It is very interesting.  It is indeed a step up from the traditional "upgrade and add points" mode.  The increase in numerical value becomes visual and does not cause obstacles to understanding. It allows players to quickly accept it and also improves the novelty of the game.  Wang was very satisfied after the actual operation.  This is how games should be made, make small changes every time and continue to improve based on the changes next time.  Continuously evolving to satisfy players' ever-evolving appetites.  Moreover, this play is simple and clear, which is very suitable for promoting on the media.  Using text and pictures can make players understand and achieve the purpose of publicity. ??????????????? It¡¯s time to start the promotion of ¡°The Beautiful Country¡±.  Before the game is released, players must be told what kind of game it is.  Wang Fuling is planning to use this upgraded model as the first step to launch publicity.  Wang lives up to the overall overall situation and pays more attention to elements such as dungeons and battles in the game.  But when promoting, it must cater to players¡¯ expectations for an RPG game.  Players all hope to experience the growth journey of a fantasy character. When playing a new RPG game for the first time, most players will click on the character panel as soon as possible to see how the character is upgraded.  Even Wang Fuhua is like this.  "Dungeons" and "battles" are all means and experiences to achieve growth, which can increase players' love for this game.  But to achieve the best publicity effect in the early stages, players should be told directly how the protagonist grows.  Wang Fulian didn¡¯t think it through before, so even though many game media asked about the details of ¡°Jeoushe Jiangshan¡±, Wang Fulian never disclosed the information.  Now that the upgrade method has finally been determined, it¡¯s time to start publicity.  Coincidentally, a game magazine asked if it could get some information about "Jeoushe Jiangshan".  Wang Fulai simply sent the complete introduction to the game upgrade to the magazine.  Not just one, but all game media that had previously inquired were provided with information.  Wang Fulian also attached the process of cooperation with the Purple Mountain Observatory and Chen Xinghan¡¯s experience of self-recommendation.  For the game media, publishing the relevant news about "The Beautiful Country" is of great news value in itself, and avid gamers will definitely buy it and watch it.  But the influence doesn't stop there.  Only game-related information cannot be spread to comprehensive media, and it cannot be seen by mass players.  Wang will live up to his wish to promote "Jesus of Beauty", and he must consider bringing in comprehensive media with wider influence and use their power to boost himself.  Wang Fulian knows that comprehensive media will only promote a company when it smells news value.  Since the media loves to report stories, Wang should give them stories.  And they were given stories they liked.  On the one hand, the media pursues profits and power, but on the other hand, they like to oppose??, feelings, compassion.  Wang Fulai is very sensible, and the two stories he gave are exactly the kind of stories that the media loves to tell.  The first story.  In an impetuous society, astronomical science is becoming increasingly lonely.  Under this circumstance, Celadon Technology and the Purple Mountain Observatory are cooperating, hoping to help young people rediscover the charm of science and not just focus on economics and positions.  Wang lived up to his expectations and even prepared his thoughts.  To borrow an artist's words, it hinted at the media's reporting ideas: "When I was a child, my teacher asked me what I wanted to do when I grew up, and I said I wanted to be an astronomer. But when I was in college, I followed my parents' arrangements and signed up for computer science  "(To be continued)
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