The hottest topic now is the networking function of "Diablo 2", and even the fan works of "Aerial Combat Vanguard" have to temporarily give way. Players who have played the stand-alone "Diablo 2" have an emotional evaluation of the stand-alone content of the game. After playing "Diablo 2" online, they were pleasantly surprised to find that there was so much fun hidden in the game. It was so fun just by being connected to the Internet! The players were immediately overjoyed and discussed various new features of "Diablo 2" with great interest. In this case, who would care about an inexplicable online game? Not to mention the four big star agents, even if they are alien agents, what's the fuss about? The real estate boss was stunned and angrily went to the advertising company to challenge him. The young boss of the advertising company was sweating. He didn't expect it to be like this. I repeatedly asked the real estate boss to be patient and wait. The news needs time to ferment and will not be effective all at once. Only when celebrities take action can they attract attention. The four stars really started to fight back. Online games are not popular among middle-aged and elderly people. When celebrities want to take on TV dramas, the main market is middle-aged and elderly people who watch TV. Therefore, this "dirty water" must be cleared away. All kinds of letters from lawyers were sent out like a flurry. Don't even talk about it, just sue. "Reputation loss" can be said casually, and you will not go to jail for talking too much. It was obviously a job that the star himself turned down, but when he sued, he said it was due to false advertising that caused his value to drop. Real estate owners are still counting on being sued to attract attention. As a result, even if he is sued, the Internet will not pay attention to the Korean game represented by the real estate owner at all. When people see the news, they secretly say "fool". Then continue to happily argue with others about the optimal point-adding strategy for "Diablo 2", or come up with ideas for "Air Combat Vanguard". The real estate boss was shocked. He didn¡¯t expect that something that was well planned would go bankrupt like this. Not to mention that there was no hype at all, but they also had to pay for the loss of reputation of the four stars. Why is this? Aren¡¯t games a big gold mine? Isn¡¯t the rate of return higher than building a building? The real estate boss couldn't figure it out. Losing money is nothing. He just paid the Koreans a licensing fee of more than 100,000 yuan. According to the agreement, the money will be divided after the game makes a profit. Even if the Korean games he represents don't become popular, the money lost is not much, just the price of a bottle of wine. What really surprised the boss. It's the game that seems to be a glorious and ruined road. It looked good from a distance, but when I walked up, I found that the road was blocked. It seems that there is no easy business. The boss calmed down and gave up hope of making money from the game. Without relying on hype. To make a game without foundation. It¡¯s as difficult as climbing to heaven. Real estate owners also know this. So I naively wanted to ask Celadon Technology if the Korean games it represents could be put on the game box. Of course it¡¯s impossible. If Wang Fuli had allowed it, he wouldn't have been able to wait until now. As early as e3 or even last year, Korean games were covered. Where will it be someone else's turn? The real estate boss simply gave it up and no longer thought about making money easily from the game. The money spent on representing Korean games is considered as tuition fee. It's better to go back to his old profession. There are a large group of people who have the same thoughts as the real estate bosses. They had previously seen the game industry as a cornucopia where they could grab a handful of gold, so they eagerly wanted to change careers. "Diablo 2" suddenly became a stumbling block, and no one paid attention to the Korean games they represented. Finally, I realized that this business is not that easy. ?¡ ?Celadon Technology is here. Wang Fulai only needs to look at the trend on the Internet to know how beneficial it is to have the game box connected to "Diablo 2". Actually, if you think about it, what he did in this matter was not quite honest and he was a bit rogue. If you do this abroad, it will definitely infringe copyright. Even if there is no profit, you still have to lose a lot of money. "In China, Wang Buhuai can do this. The legal department has already come up with several plans to deal with Longyou Company's lawsuit and is well prepared. By then, it should be possible to request the court to reject Longyou Company's lawsuit. It is impossible to lose the lawsuit, and seeking settlement is a poor outcome. It is estimated that Longyou Company also knows about it, so there has been no movement. Wang Fuli sighed. This is something that is "not illegal". When faced with threats from Koreans in the future, he might do the same thing again. He can only promise that even if he tastes the sweetness, he will not make profits from it. When you reach Wang Fuhua¡¯s position, you have to consider more strategic matters. Not only the company's strategy must be considered, but also the development of the entire industry. China's game industry and Celadon Technology have a mutually beneficial relationship. Wang has used all his means to resist Korean games, and also to gain opportunities for himself. Games like "Diablo 2" will follow, such as "Warcraft 3", and even "Dota" later. ButProceedings can only be means. Wang Fulai cannot always rely on being clever and taking advantage of legal loopholes to solve problems. The way to truly resist the invasion of Korean games is firstly that Celadon Technology can come up with games similar to Korean online games, and secondly through industrial upgrading. ¡° To capture the market with low-end games is not to simply imitate Korean games, but to grasp the current psychology of Chinese young people. In this era of great social changes, class stratification, and the opposition between traditional culture and Western culture, it is very difficult to make a game that grasps the context of the times. How many talented and sentimental people are unable to grasp the psychology of the vast majority of the target audience. The Koreans can't do this either, but with their crowd tactics and door-bumping attack, one or two can always break through the cracks in the door and sneak in, reaping huge profits. ??Keep an eye on the times, make games that are most in line with the times, and make money today. It sounds simple, but even Wang Fulai has no idea how difficult it is to do. In a week or two, the author of "The Glory of the Republic" will come to Celadon Technology. Wang lives up to his hope that the author can take on this task. Another measure must also be carried out simultaneously. It is led by Wang Fulai to reconstruct the domestic game industry. This can almost be seen as Wang Fulai¡¯s self-revolution. The first thing to abandon is Celadon Technology¡¯s previous tradition of ¡°compromising the big with the small¡±. Wang should be like European and American game companies, investing real money to enrich the content of the game and make AAA masterpieces honestly. It can help a company grow up with a small fight, but it is actually not good for the market. Celadon Technology had no strength before, so relying on small to expand was the only option. But everything in the world has gains and losses. Wang Fulai¡¯s rapid rise has also made the game market extremely impetuous. All kinds of speculators want to rush in to find gold. This is indeed something that can't be helped. In the past, a "Legend" was based on a small gain, and the return was hundreds or even thousands of times higher than the investment. It caused agitation in the entire market. Wang Fulian didn't go that far, but the game he played had an astonishing rate of return, which made people jealous. It¡¯s all about making money, and it¡¯s not easy to make money by investing in finance or investing in entities. Now that there is a big gold mine here, should we pursue profits and invest in games? You can think of it all. Better investors will spend hundreds of thousands to one million to support a game team with the goal of entering the game box. While pursuing profits, it can also ensure gameplay. But for another group of people, it¡¯s different. In the past, Koreans easily entered China through them. To change the status quo, Wang must give up the idea of ??making quick money even if he does not live up to his expectations. The increased cost is exchanged for a real improvement in gameplay to enhance the taste of players. Let players know that a game should have so much content, should be so gorgeous, should be extremely rich, and should allow players to play it for several years without getting tired of it. "There was a time when it was difficult to change the sea." Wang lives up to his hope that this sentence can affect the players, improve their taste, and disgust them with the games played by speculators. Investors who want to make money from the game market must concentrate all their funds and manpower, devote one to two years of development time, and gamble on the outcome of making money or losing money. For speculators, the risk of doing this is too great and it is not a good project. The remaining manufacturers at that time naturally knew that they had to use the quality of games to make money. The benefits of reconstructing the market are not only to resist the Koreans, but also to consolidate the current position of Celadon Technology. Whether it is Intel or Oracle, these super companies are constantly improving their technical capabilities after gaining monopoly status to reduce the number of potential competitors. ??For example, Oracle provides software services to countless super consortiums, large banks, and multinational companies, and its profits are very high. Naturally, it will arouse the jealousy of others. However, competing for the market owned by Oracle requires huge upfront investment. This is the threshold that makes people retreat without a fight. Wang has to adopt this method if he wants to defend the Chinese market. "Beautiful Country" was his first step. This is different from what he used to do. In the past, even the most content-rich My Resistance Against Japan, in order to shorten the production time and reduce costs, the game was mainly focused on killing monsters. There's not much real content, with only nine to twelve hours of plot. ??In "Jeese Jiangshan", the content other than combat is richer. One hundred hours of plot, plus two hundred hours of other content, and many other ways to play. Wang lives up to his expectations and does more than just keep players playing for a few weeks. But like "The Elder Scrolls 5", two or three years after its release, it is still as popular as ever. To do this, it means that Wang has to invest huge sums of money into the game and make a game with amazing gameplay, extremely rich content, and extremely high quality. No matter how much money you spend, it¡¯s worth it. Since this step is sooner or laterEveryone has to take a step forward, so let this game that Wang lives up to the most want to play as the beginning of his truly big production! At this time, Wang Fulian had already produced a complete planning book for "The Beautiful Country". The image of the game in his mind was no longer vague, but had a unique outline. In some details, it is even lifelike. (To be continued, please search Piaotian Literature. The novels will be better and updated faster!