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Text Chapter 421 New Ideas

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    Wang's design of value-added services referred to Valve's ideas in the future, and combined with some successful examples in the future.  The final design encourages people with higher financial capabilities to pay for new fun without damaging the player's gaming experience.  For ordinary players, playing AI is enough.  But for other players, it is unacceptable if they cannot be high on the leaderboard.  Indeed, as Wang expected, they have become the main group of people purchasing value-added services.  This is definitely an astonishing case of using small things to make a big difference.  Sales of 15 million, plus profits from in-app purchases, add up to nearly 100 million in revenue.  Among them, the proportion of net profit is even more frightening.  After Wang Fulong read the detailed income report, he requested that it be circulated only internally and not be leaked out.  Because this report is so beyond common sense.  If leaked, it will inevitably spread to South Korea, stimulating them to launch an early attack on the Chinese market.  ¡°But Koreans really want to know, and they can find out no matter what.  At this time, in a building in Seoul.  Minister Huang, who had met Wang Fulai at the e3 exhibition, was looking at a report with red eyes.  This report shows the performance of "Air Combat Pioneer" in the Chinese market.  The Koreans had no way to get detailed data, so they had to use the stupidest method to deduct all the more than 3,000 entries and add up the final votes.  After two days of temporary overtime work last weekend, the results have been obtained.  The total number of votes exceeded 10 million!  In other words, "Air Combat Pioneer" sold at least 10 million copies!  Ten million copies!  What is this concept?  In other words, such a simple Internet-breaking game whose quality is far inferior to Korean games.  It can actually gain 10 million players in the Chinese market!  How attractive is this market?  If the best-selling game is a Korean game, how much money can be taken out of those people's pockets?  In Minister Huang¡¯s opinion, Korean games are definitely better than ¡°Air Combat Pioneer¡±.  Although "Legend" failed in China, "Legend" was last year's game.  If those good games that emerged in South Korea this year can enter the Chinese market, they will definitely get a share of the pie No, they will carve up the tens of millions of players in China!  "Air Combat Pioneer" is just a management game.  China's shooting game market, based on Counter-Strike, which is also operated by Celadon Technology, has a player base of 20 million.  The RPG game market also has a large player base In addition.  There are also racing games, dancing games and more.  These are still blank!  Minister Huang opened the drawer, took out a calculator, and pressed it. ? If Korean games can occupy the Chinese market, even if they adopt a sharing method.  Thirty percent of the profits will be allocatedfrom the tens of millions of gamers.  How much will it pay off in the end?  Minister Huang calculated for a long time.  Looking at the numbers displayed on the calculator again, my breathing became much faster.  He raised his head and looked at the world map hanging on the wall.  On a map printed by the Koreans.  South Korea is at the center of the world.  To the left of South Korea, the huge China looks particularly eye-catching.  Minister Huang stared passionately at the territory of China on the map. In his eyes, it was just a piece of plump cake.  As long as he can eat it, his political future will be unlimited in the future, and he may even become a member of the parliament!  Thinking of this, he immediately called his subordinates over and handed over the report in his hand: "Fax this report to all the large game companies! Then inform them to come to my place for a meeting tomorrow afternoon!" After that, Minister Huang  No longer paying attention to his subordinates, he picked up the phone and dialed a number.  When the call was answered, Minister Huang stood up immediately.  With a smile on his face, as if the person on the other end of the phone was right in front of him, he nodded and bowed his head and invited a "Congressman Kim" to play golf this week.  Bigger Korean game companies were all red-eyed when they got this hard-calculated sales report.  How painful is it for more than 1,500 game companies to compete in a small market like South Korea?  However, the neighboring country not far away is such a vast world!  As long as you jump over, it will be like a fish leaping over the dragon's gate!  Whoever comes in first will have the advantage!  These game companies were fiercely fighting in the Korean market. Naturally, they each had their own plans. They immediately began to think about how to enter China as quickly as possible and obtain astonishing profit returns.     ¡­¡­    China.  Wang Fuli entered "Legend" at this time to see how the game would turn out under his influence.  I saw that the game was completely empty, and there were no scenes of people crowding around and fighting for novice monsters.  Unless a miracle occurs, "Legend" without a player base will have no hope of a second life.  It was incredibly smooth.  In his memory, this has lasted for more than ten years, with both official and private servers.??A game that had a total profit of over 50 billion and created the richest man in China in 2004 was defeated so easily?  "But the king will live up to his expectations and cannot slack off."  "Air Combat Pioneer" wins with topics, so in terms of topicality, it cannot be discontinued.  He has already launched a call for selections in June.  This time the website selection period lasts for twenty days and the game box voting period lasts for eight days.  At the same time, all the prizes from last month¡¯s event were also distributed.  After such a long time, the ceramic factory only produced twelve ceramic J-20s.  Only the first place in each category can be awarded. As for the other places, other gifts were sent.  Ceramic fighters are easy to break, but it doesn¡¯t matter. Several glass boxes are specially made, and plastic sheets are designed to hold the fighters in the middle to prevent them from shaking during transportation, so that they will not break.  For transportation, we hired Shengtong Express, which we have cooperated with before.  Wang couldn't bear the freight and didn't have much money.  When Wang Fulai was delivering the prize, he naturally thought of another huge business empire in the future.  Then a new idea came to me.  With the number of players he has, is it feasible to expand his e-commerce business?  Originally, Wang Fulian would not have thought of this.  He always felt that there was a specialization in art, so there was no need to rely on foresight to occupy all the roads.  But that¡¯s a thing of the past.  Last year, Wang Fulian only wanted to make games, but now that he is in the world, some things he never thought of before will be sold.  When Wang Fulian thought about e-commerce, he suddenly felt that he had grasped the trick to solve the problem.  ¡°E-commerce is not about money, and Celadon Technology is not short of money.  In the short term, it is difficult for the e-commerce business to provide him with huge profit growth, and it is not easy to find gold in one fell swoop.  But this is an expansion of strategic direction. Extending an extra leg to penetrate into the Chinese market will make Celadon Technology stand more stable and safer.  Once developed, e-commerce based on the real economy can greatly promote the development of the commodity economy.  Although established e-commerce will squeeze out the turnover of traditional merchants, it will also create new merchants.  At the same time, production, logistics, finance and other links will be improved as product sales increase.  This is an Internet industry that is beneficial to national development.  Perhaps, this can solve the dilemma that Wang Fulian is currently facing.  In terms of games, Wang Fulai has no way to change the country's view, and he is unwilling to change himself, but parting ways like this would be very detrimental to Wang Fulai.  In Sun Tzu¡¯s Art of War, there is a strategy of ¡°attacking in the east and attacking in the west¡±.  If he can expand his e-commerce business, Wang will not have to compromise on games, and Celadon Technology will be able to catch up with the development trend of the country. It will naturally be the best of both worlds.  Wang has decided to test the waters of e-commerce.  At present, e-commerce is nothing new. There have long been a large number of e-commerce platforms on the Internet. This is currently the most promising Internet business model to make money. It not only attracts a large amount of funds, but also attracts many ambitious people.  .  But compared to the past, the current e-commerce model is very primitive.  The competition seems fierce, but in fact all entrants are playing in the water on the beach.  The real e-commerce market is still a vast blue ocean.  Wang Fulai does not want to imitate the behemoth in the future.  What he wants is to develop e-commerce among gamers.  Doesn¡¯t the above think that domestic games and Korean games are the same thing?  Then Wang Fulian will show you the differences between the two.  To achieve this, careful design is required.  It just so happened that the game team of "Air Combat Pioneer" no longer needed Wang Fuli to take command, so Wang Fuli stepped aside and devoted himself to studying this aspect these days.  His idea is to skip the transitional stage of Taobao and directly adopt a lower-cost method for merchants.  Celadon Technology serves as a platform to screen various products and guarantee product quality.  Players who are interested in this or are popular use their popularity to build a bridge between the platform and customers.  In other words, what Wang Fulai is planning to do is actually another channel to monetize his popularity.  Players are also living people when they are not playing games.  Except for those who stay in Internet cafes every day and never go home, the vast majority of players turn off their computers and still have to eat, drink, buy things, and have consumption needs.  And Wang Fulai now controls a massive number of players.  If this group of people were mobilized and spurred the development of the real economy, I believe even those at the top of the country would look at them with astonishment.  ??The main thing that currently limits the development of e-commerce is weak payment methods.  But Wang Fulian can first use the more expensive "cash on delivery" method to establish the stall first.  ??If you don¡¯t do these things, you won¡¯t know the difficulty.  Wang lived up to his fantasy for a long time and decided to take the first step and see the result.  When testing the waters in e-commerce, of course you have to find something to sell.  It just so happens that you don¡¯t need to find a merchant, there are ready-made products.  The ceramic factory is not controlled by others.Did you produce 60,000 "diet bowls"?  Wang Fulian feels that although this kind of product is not popular, there is still a specific market.  During the week, Wang Fulai stayed at He Qingyan's house for one and a half days, and spent the rest of the time with Xia Ci.  They are the type who eat without counting and worry after eating. If there is a slimming bowl, it might be welcomed by them.  In the traditional market, there are very few products with niche demand, and there are no products like "weight loss bowls" at all.  Before the participation of e-commerce, there was a lot of consumption potential in the physical market that could not be released.  Wang Fuli decided to make the decision first and then talk about it later.  Just thinking about theory is of no use.  (To be continued)
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