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Text Chapter 380 It¡¯s better to stand up for one¡¯s own people

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    Through sharing, "Three Kingdoms" made Celadon Technology a lot of money.  This is a matter of mutual benefit.  After hearing this, Zhang Chun agreed.  Wang Fuli said: "It will probably be the day after tomorrow, or even a few days later, before you can get "Three Kingdoms 2" to the front. You have to wait patiently for a few days. In addition, the booth can be used by you, but the big TV hanging on it will not be available for you.  Keep it." Zhang Chun agreed quickly.  I was very excited inside.  It's better to get the best position, even if it's only for a few days, than staying here.  I originally thought that this year's e3 display opportunity would be wasted, but I didn't expect that such a good thing would happen.  After Wang Fulai left, Zhang Chuncai sighed: "It's better for our own people to stand up for justice!" The employees of Target Software all felt the same way.  They grew up playing Japanese games and have wonderful imaginations about Japanese game producers.  Until now, when I met the real person, they had passionately kissed each other several times, and I suddenly felt very disillusioned.  ¡­ ¡­ Wang Fulian told the designer to prepare the logo of Target Software and hang it up when the time comes, so that this booth will become a joint booth between Celadon Technology and Target Software in a few days.  Next, he wanted to visit the other two districts.  When I walked in, I saw many familiar manufacturers, including nc software from South Korea, Zhiguan from Taiwan, and manufacturers from various countries.  Mexico, Chile, South Africa, Wang Fulai didn¡¯t even know that games could be made in those places.  In the eyes of the exhibition organizers, these manufacturers are small in scale.  The sales of the game were small, and it did not make any outstanding contributions to the game industry like Carmack.  So they are all arranged in small exhibition halls.  In fact, among these manufacturers, there are also a few heroes.  Like it's in Taiwan.  "Holy Priest Technology", which currently represents online games such as "Millennium 2" and "Red Moon", has very strong funds and strong R&D capabilities.  This time, we plan to display five games at e3.  South Korea¡¯s nc software, which has a somewhat subtle name, is currently the largest online game manufacturer in the world.  We have just acquired a gold medal game producer who has been designing RPG games since the 1980s. He has caused a sensation and is very powerful.  In this exhibition area, there are very few manufacturers like "nc Software" that have the support of a country's government and are thriving. Most of them are struggling to move forward with little strength.  These are hardworking people with dreams.  Have momentum.  But it lags behind the times.  The reality is very cruel. No matter how hard you work, how much sweat you put in, or how long you persist, as long as you can't turn your efforts into works that are better than others, it will be useless.  Like a wise crown.  On display this time is a 2drpg game "The Seventh Seal".  You can tell.  This game is trying to transform into overseas markets.  Referring to the aesthetic style of European and American medieval times, the game is more Japanese-style.  As for the quality, there is no sign of perfunctoryness.  But on e3.  Comparison Wang lives up to the various masterpieces he just saw in the South and West Districts.  Wang Fulin knew that such a 2D game would not sell well in overseas markets.  There are many people who know Wang Fulai.  Compared with the equal exchanges in the West District where no one cares and the South District, many manufacturers here are overly enthusiastic.  Wang Fulai knew that they wanted to fight for the opportunity to enter the Chinese market for their games.  China's game market has always been there, but there was a layer of frozen soil above it before. Wang Fulian dug it out, and a huge market emerged.  But this market is definitely not one that everyone can make a profit from.  It's as if just anyone can dig out oil with a pickaxe.  China's market, which seems to have endless potential, is currently controlled by the two sales systems of Wang Fulian and Longyou Company.  Longyou Company acts very domineeringly and has no intention of helping other manufacturers.  For games that do not produce results and have not been proven by the market, even if manufacturers come to you, they will not represent them.  If it is a game that is popular in Europe and the United States, then Longyou Company will send a negotiation team to take the initiative to discuss agency matters.  There are manufacturers here who are dissatisfied with Longyou Company, and there are also manufacturers who want to enter the Chinese market but are unable to do so.  For them, Wang Fuhui's game box should be another viable approach.  ¡°All small manufacturers are eager to succeed, and they have repeatedly studied Wang Fulai¡¯s path to success and want to imitate it.  But it is a pity that Wang lived up to his success. It all started with the amazing quality of "Frenzy".  Manufacturers can spend money to hire the most famous advertising planning company to formulate publicity and marketing strategies.  But without a game of the quality of Frenzy, it would be impossible to create a buzz.  Although it is certain that it cannot be imitated, those manufacturers also understand Wang Fulai¡¯s business model.  As long as you enter the game box, you can share the profits of the Chinese market with Celadon Technology. This is of course a pie-in-the-sky good thing.  Wang is very cautious about these cooperations.  Even if I know that I can get a share from those games, I don¡¯t plan to do it all.?Open.  The main purpose of absorbing these games into Game Box is not to help them rise, but to help Game Box gain international competitiveness.  For example, it would be easier to enter the Mexican market if there were a few quality games made by Mexicans in the game box.  ??This is something that must be done if the game box wants to go global.  Otherwise, if the game box is full of Chinese themes, how can you get out?  Therefore, those games that deliberately cater to the North American market or the Chinese market will not be valued by Wang Fulai.  What he is looking for is a work like "The Three Kingdoms" that only caters to the local market.  Only those games with unique and exotic gameplay and concepts will enter Wang Fulai's vision.  Wang Fulai is now standing in front of the booth of a Belarusian company, watching a "strategy game set in the period of Kievan Rus" they made. ?? If this game is of high quality and has interesting gameplay, it should be a good addition to the game box.  Chinese people can embrace all rivers and increase their knowledge.  The game box has also increased its competitiveness in the markets of Eastern European countries such as Ukraine and Russia.  Wang lived up to his expectations, but when he started playing the touch version, he almost vomited blood.  The game lags terribly, and the operating experience is so bad that it hurts.  And I don¡¯t know what the creator¡¯s psychology is, so many icons are designed to be very small and have a lot of clicks.  Wang Fuli clicked the mouse for a while, feeling so annoyed that the bones in his arms were itching.  Wang Fuli shook his head and put down the mouse.  This game from the Kievan Rus era is really unplayable.  A group of Belarusians looked at Wang Fulai with anticipation just now, but now looking at his face, they were suddenly very disappointed.  In terms of their distribution capabilities, if they cannot attract agents from large markets, then the best result is to maintain a balance between expenditure and income.  They put great care into making this game.  I searched a lot of information and designed several ethnic groups.  When different ethnic groups control Kievan Rus, their technologies and military units will be different.  The 350-year history of Kievan Rus is also very detailed.  From the ethnic integration at the beginning, to the subsequent expansion, and finally the confrontation with the Mongols, it was a magnificent event.  ??For the production team, there is really no way to solve the problem of poor game operation.  They are using a free engine and have no funds for optimization.  You know, if you want to optimize a game, the funds required sometimes even exceed the production cost!  Wang couldn¡¯t live up to his expectations of playing this game, but he felt the production team¡¯s intentions.  So I thought about it and asked for a setting book.  Then he gave his business card to the group of Belarusians and said: "If you need it, you can send me the details of the company or studio to discuss the possibility of further cooperation." A place cherished by several Belarusians  Received the business card.  If e3 cannot win the favor of major publishers this time, then seeking help from the Chinese will naturally be the best choice.  Wang Fulian is always short of big money, but never short of small money.  It's like he spent a fortune renting the best booth in the West End without blinking an eye.  If this money is invested in this Belarusian production team, it will definitely be a timely help.  And what if the king doesn¡¯t live up to it?  No matter how much you invest, as long as you can get a game similar to "World of Tanks", all your investment will come back.  "World of Tanks" is made by Belarusians.  How successful was it?  The revenue of this online battle game accounts for 1% of the GDP of the country of Belarus.  Wang Fulai can easily copy the creativity of "World of Tanks", but the best way is to let more people create more "World of Tanks", as long as they gather under the banner of Celadon Technology.  He visited booth after booth and handed out many business cards.  Except for Korean manufacturers.  Wang Fulian has not even watched those Korean online games.  In fact, if you really want to make money, the best way is to embrace the lap of Koreans.  In his memory, the two game manufacturers that reached the top in China were all agents of Korean games and rose to prominence.  "But Wang lives up to his dislike of playing those games, so even if he knows that he can make money, he doesn't pay attention to them.  I gave out so many business cards, but not one to the Koreans.  Of course this is something that offends people.  All Koreans are unhappy. Not only the manufacturers, but also the Korean government personnel are also secretly angry.  A middle-aged man took the initiative to stop Wang Fuli with his translator, and after a long chatter, the translator said in English: "This is Huang Qingzhi, the director of the Korean Game Resource Center and Game Academy. He hopes that you can  Take a look at the excellent games produced by the Republic of Korea. Maybe this is what the Chinese want to play. " "Haha." Wang Fuli smiled calmly, knowing in his heart that these are supported by the Korean government.The rising online game manufacturers pose a greater threat to Wang Fulai than those Japanese manufacturers in the Western District.  Wang Fulai has always been wary of Korean games.  A country with a gaming population of only 6 million already has 1,500 online game production companies.  Of course, there are so many game companies that make games for export to make profits.  The Japanese manufacturers in the West District only make money from mature markets in Europe and the United States.  Korean game manufacturers are all focused on attacking the Chinese market.  This is the innermost worry.  (To be continued)
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