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Text Chapter 598 Luxury goods

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    "Li Sheng, are your requirements a bit high? Even East Asian stars may not be able to own them, let alone East Asian superstars. In that case, why are we so supportive of these actors? They make money, and we make money.  If we don¡¯t get the money, why should we support them so much? Even if we don¡¯t agree to this, other company bosses won¡¯t agree either,¡± Uncle Liu said in a not-so-good tone.  arrive.  For Uncle Liu, praising celebrities is not something unacceptable. By playing such a routine, Uncle Liu was able to play as smoothly as he wanted when he was young. In those days, Aunt Six, to put it bluntly, it was Uncle Liu who was praising him.  It¡¯s just that Aunt Six no longer works in this industry. Young people don¡¯t know much about it, but the old people back then all knew about Uncle Liu¡¯s methods. Things like these people now praising celebrities were actually just Uncle Liu¡¯s fun back then.  The rest.  So Uncle Liu didn't refuse, but if it was done like what Li Mingbao said, then what's the point of bringing out some East Asian stars and East Asian superstars?  You have to discuss everything with those celebrities. This is just a slap in the face. How can an old-school figure like Uncle Liu agree to this?  Uncle Liu¡¯s ideas are also those of Zou Wenhuai and Lei Juekun.  They want to make money from celebrities, not to let celebrities truly escape their control. Setting such high standards like Li Mingbao clearly gives celebrities the opportunity to get rid of them. Cultivating such people will be of great benefit to the company.  What?  "How could there be no benefit? Didn't I say it before? As long as these celebrities reach such a level, they will have great benefits for increasing the influence of the entire company. Such benefits cannot be compared with pure income.  . In fact, this is equivalent to building a brand. A brand, especially a really big brand, will always have a high-end, high-end, and low-end product line. A third-rate star is like a low-end product, and a second-rate star,  Just like mid-range products, first-class stars are high-end products. And brands with such a complete product chain can basically make good gains in the market. But just having these levels of products is not good for company promotion.  There is no immediate effect, and now the company has released a product. As a top brand, others can immediately recognize your product, because your product has a high degree of recognition. This is what East Asia Stars do.  If we have stars of this level, we no longer care about whether they make money, but about their influence. Stars of this level may not be able to make a movie in a year, but as long as they make  Movies are the representative of hot sales. To put it bluntly, what we want is his aristocratic style. When it comes to stars of the East Asian superstar level, it has obviously become a luxury product, and they are equivalent to a simple symbol.  To put it simply, this is actually a way to establish your own company's image. If you can have first-class stars in Hong Kong, your company can do well in Hong Kong. But if you go out of Hong Kong and enter other places.  In the market, if you only have first-class stars, it will be very difficult to break into the market. After all, every region will have its own large-scale film company, and there are also many first-class celebrities in their region.  They all use top-notch celebrities, and others still have the local advantage. Under such competitive conditions, is it so easy for you to make more money in other regions? But if you can have East Asian celebrities on your hands?  Wouldn't it be easier for a celebrity of this level to break into the market? Even if he is a first-rate local celebrity, can his influence be comparable to that of an East Asian celebrity? This is equivalent to unilaterally bullying others.  Wouldn't it be better if money opens the way? So people at the level of East Asian celebrities don't just want their income, but use them as a sword to open up the market. In fact, their role and significance are the same as those of the top management within your company.  , it¡¯s almost the same. So there¡¯s nothing wrong with me dividing it this way. If we don¡¯t divide it this way, how can we build up the brand of this famous star? What¡¯s more, we don¡¯t need to get too much from them.  Capital, but as long as they have income, we will also have a lot of income. The relationship between celebrities of this level and movie bosses is actually a mutually beneficial effect, rather than unilaterally relying on whom. After all, we are.  In the film industry, why are famous stars called famous stars? Isn¡¯t it because famous stars get their fame from movies and television?  If they don¡¯t make movies or appear on camera for a few years, their influence will also decrease. It doesn¡¯t mean that after you become an East Asian celebrity or an East Asian superstar, you will be completely relieved. If your fame declines, the East Asian superstar will also become  He has become a second-rate celebrity, but one of them is a former East Asian superstar. Compared with ordinary second-rate celebrities, he is more popular.?That¡¯s all.  Our most fundamental thing is actually in movies.  Originally, celebrities were created by us to make money. If everyone is envious of the benefits gained by famous stars, how can we still make money?  "Li Mingbao is really speechless about the short-sightedness of Uncle Liu and the others. The income of famous stars seems to be very good, but without movies and other things to increase their exposure, their fame will only last so long.  To be honest, the plan that Li Mingbao is playing has not yet been developed in the United States. It was only after the 1990s that there were more systematic rules there, but even there it was relatively systematic.  The rules are much simpler and rougher than Li Mingbao's method of playing. Basically, it can be said that Li Mingbao's current plan is basically to develop celebrity, a money-making tool, to its most perfect state. Others want to surpass it.  Li Mingbao's plan is basically impossible, but such a plan is also a game of heartbeat. If all the bosses agree with Li Mingbao's plan, then the benefits will naturally be maximized, but Li Mingbao is afraid that others cannot afford such a plan.  If Li Mingbao were to change places, he might not dare to come up with such high-end things. Fortunately, Li Mingbao is in Hong Kong now, and in Hong Kong now,  With resources like famous stars, they have a great advantage. Therefore, Uncle Liu and the others are more likely to enter the game than others. After hearing Li Mingbao's explanation, Uncle Liu and the others suddenly realized that Li Mingbao had said so many things.  It sounds like he wants to be eye-catching. It seems that when a celebrity reaches that level, he will cause a lot of damage to the film company. But in fact, Li Mingbao put a rope in the hands of the film company bosses, so it looks very good.  Awesome famous stars. If you really understand the inside story of this plan, you will understand that famous stars are just that. If there is no exposure and no good works, even if the famous stars have reached the highest level, these film companies'  The bosses still have ways to restrain the celebrities, and they don't let them go all at once. After understanding this, both Uncle Liu and Zou Wenhuai understood that no matter how good the treatment of the celebrities was, Li Mingbao's plan.  But it can never be separated from the movie market. In fact, the movie market is not supported by famous stars, but depends on movie companies. As long as they can grasp this, no matter how powerful the famous stars are, it will not matter to the movie companies.  So scary. Unless the famous star creates a film company, such a film company is not a threat at all to veteran film company owners, so Li Mingbao's plan is very feasible.  "As Li Sheng said, no matter how high the star flies, it will actually be beneficial to our film company. After all, we, the film company, hold their strings.  If everyone cooperates, it will naturally be a win-win situation, but if the celebrities don't cooperate, then we can knock them into the abyss. Li Sheng's move is really cruel.  If you really follow Li Sheng's approach, I think the vast majority of film company bosses will not refuse such a money-making activity.  "After Uncle Liu thought for a moment, he spoke. Seeing Uncle Liu say this, Li Mingbao responded with a smile: "That's right. If I come up with something that no one will accept, what's the point?  ?  Only by creating something like this can the chance of passing be high.  We want to make money from famous stars, rather than really putting famous stars on the heads of us movie bosses. If we don't do this, how can you movie bosses agree to such a plan?  So, even though famous stars like East Asian celebrities and East Asian superstars look very powerful, as long as they are out of this circle, their strength is only the same.  In the film industry, to put it bluntly, film is the foundation.  Celebrities are just one part of it.  If a certain link in the film industry is more important than the entire film industry, doesn¡¯t that mean the industry is unhealthy?  It would be irresponsible for me to create something like that.  " "With Li Sheng's explanation, I feel relieved.  By the way, Li Sheng, how do you plan to divide the share of East Asian celebrities and East Asian superstars in the celebrity circle?  And their income, Li Sheng, what are your plans?  "Zou Wenhuai asked at this time. "Things like East Asian superstars are actually luxury goods when placed in the commodity market.  Therefore, in terms of quantity, all our film companies must strictly control. In my plan, this type of famous stars will occupy one percent of the celebrity circle.  Of course, in actual operation, one percent of the share seems a bit too much, and we will see what happens at that time.  As for the share of East Asian celebrities, it is 4%. I am not talking about the pure share of Hong Kong.??, but 4% of the entire East Asia region.  The share is not large. After all, celebrities at this level have too strong earning power. Too many of them can easily disrupt the market.  "Li Mingbao introduced briefly.
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