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Text Chapter 368: Garbage time must also play a role

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    "Li Sheng, your plan is quite good, but it's not easy to do so. The biggest problem is that we don't know how to select a good film. If we only judge it based on our qualifications, it's not up to us to decide whether it is a good film.  Definitely, this will ultimately need to be tested by the market. In this way, how can we ensure the release of good movies? What¡¯s more, if all the good movies are concentrated in this time period, we will cooperate with the movies in other time periods in the theaters.  It won't be very attractive. In order to build a market for good films, wouldn't the market in other time periods be wasted? And if the good films have taken up all the market share, what will happen to the market for bad films?  Even if we have time to screen these movies, how can we recoup the cost?" From the perspective of a veteran like Zou Wenhuai, Li Mingbao's proposal is a bit taken for granted.  I have never considered the feeling of a bad movie at all. Although everyone doesn¡¯t like to make bad movies or watch bad movies, the film industry has considerable uncertainties. What you think is a good movie may not be so in the market.  If you will pay for it, it cannot be said that a movie that you think is a bad movie has no market at all.  The idea of ??creating prime screen time is a good idea, but the problem is that it is too difficult and the possibility of realizing it is too small.  Even professionals cannot fully reflect the market for a movie. When the time comes, good movies will be screened as bad movies, and bad movies will be screened as good movies. In this way, wouldn¡¯t it be impossible to establish a prime-time brand?  ?  So what's the point of doing this?  After hearing what Zou Wenhuai said, Li Mingbao couldn't help but feel that Jiang was still hotter.  Veterans like Zou Wenhuai can immediately see the weakest problem in this thing proposed by Li Mingbao, which is that they cannot guarantee 100% that their movies are good.  The definition of a good film is very broad, just like a purely literary film. In Hong Kong, there is not much market at all, so generally speaking, there is not much guarantee for literary films at the box office.  But the issue of box office cannot deny the quality of literary and artistic films. A literary film with a poor box office may be a very good movie in the eyes of professionals. Can you say that such a movie is not a good movie?  But the problem is that such a good film cannot be reflected in the box office, and there is no profit for the theater chain, so it is actually quite inappropriate for you to define it as a bad film.  Fortunately, Li Mingbao had already thought about it for a long time before raising this matter, so he could easily answer this question. After all, he could not discuss a proposal with too many loopholes at this time, otherwise he would not be able to discuss it at this time.  There is no benefit except embarrassment.  "Regarding the prime screening time, it is actually in line with the arrangement of the entire theater chain's screening schedule. In my opinion, no matter what kind of movie it is, as long as it has a good box office, it is a good movie for our joint theater chain.  To put it bluntly, for our theater chain, the most essential way to distinguish the quality of a movie is actually at the box office. A good film with a poor box office is unlikely to be popular among our joint theater chains.  After all, we can't live with the money we have, so in order to match the prime screening time, we have made special arrangements for other time slots.  The theater chain will consider the issue. So the only way to distinguish between good and bad films is based on box office success," Li Mingbao said confidently.  "The success or failure of the box office is indeed good news for us. But how to ensure the box office? Li Sheng, if you have something to say, just say it all at once, don't waste time." Uncle Six also saw it at this time.  Li Mingbao has actually already considered the issue of movie arranging in theaters, and now he just wants to express all his considerations.  Originally, things like formulating rules should be handled by everyone through discussion. Even if Li Mingbao is the major shareholder of the theater chain, he still has to consider the needs of Liu Shu and others.  It is impossible to act recklessly. That would not be good news for United Cinemas.  But Li Mingbao's point of view on all box office discussions is still in line with Uncle Liu and his friends' interests.  After all, they are the bosses of film companies, not real filmmakers. Filmmakers can make a literary film that is well-received but not a hit, but they, the bosses, cannot do that, even if they make it out of certain considerations.  Producing a movie like this is just to appease the director, not for other issues.  It's like the King of Sunglasses. When he made the film "Leftless Birds", the boss of the film company wanted to chop him to death.  Even though the movie won the Academy Award, the boss of the movie company still didn't buy it. If the Sunglasses King hadn't still had some ability in Hong Kong, and with the help of some friends, when that movie came out at the box office, he would  You have to go to the sea to fish for sharks, the kind that the Sunglasses King himself uses as bait.  ¡°United Cinemas now has the ability to show screenings 24 hours a day, so I think thisIn terms of time division, in addition to the golden time period, other time periods also need to be carefully arranged.  ??Excluding holidays and other times, such as Monday to Friday, generally speaking, the entire daytime and early morning time periods are not good time periods. The attendance rate during that time period can be said to be quite low.  How to make good use of these time periods is also a question we need to consider. We cannot make these time periods so rubbish that even those movie companies will not look down on them and will not release their own movies. In this way, it will be wasted.  time.  Therefore, we must also make good use of other time periods. Even if it is not as good as prime time, it cannot be said that there is no attendance at all.  So I think that during the time period from 2 a.m. to 10 a.m., our United Cinemas can now sell big passes, just like those small video halls that sell night tickets. How much money is given, he can be in  I watched it in the cinema all night until ten o'clock in the day.  In this way, even if the attendance rate is not good at night, we can still recover some costs and avoid a complete loss.  As for how to ensure that the box office during this time period is not too bleak, I think we can make a fuss about salty and wet films. If the classification system is officially passed, then this time period can be used to screen films that have already been screened or have been screened repeatedly.  This will not only increase the attendance rate of our joint theaters, but also allow some movies that have no money-making ability to be reborn and earn some tea money.  "Li Mingbao explained with a smile. "Hearing that Li Mingbao arranged for the joint theater chain to screen this type of movie during this time period, Uncle Liu knew that he really had to do this. Even if it was an all-night ticket, he would get good profits, but it was still  Li Mingbao is forcing Uncle Liu and the others to have a palace because the British Hong Kong government wants to approve this kind of movie. The person doing the errands is definitely not Li Mingbao, the major shareholder, because the relationship between Li Mingbao and the British Hong Kong government is not that good yet. Li Mingbao really needs to be the one to run the show.  , maybe things that could have been passed have actually failed. Or it can be said that among the shareholders of United Cinemas, anyone can do such lobbying, even Cui Xiaoming, after all, the boss standing behind him is.  Quite a few, but only Li Mingbao couldn't do this. Li Mingbao just revealed his idea. He didn't need to do the errands after that. Uncle Liu and the others worked hard, so they couldn't blame Li Mingbao.  Because when it comes to making money, it's not just Li Mingbao who can make money, they can also make money. And since Li Mingbao doesn't have a film company, they can still make double money. Not only can they make money in theaters, but they can also make money in movies.  Make money. "Li Sheng's schemes are really everywhere.  You have said so, in order to make money early, we have to run down this grading system.  If you talk too much, we will have to lose our legs. In the end, it is you, Li Sheng, who will make the biggest profit. We are really doing a loss-making business.  "Sixth Uncle complained. "Let's all make a fortune together.  Originally, the grading system should have been implemented a long time ago, but Uncle Six, you have never considered these issues before, so it doesn't matter if you hurry up now.  Opening up more film genre markets is also a favorable situation for our Hong Kong film industry, right?  It¡¯s not like I¡¯m the only one who benefits.  "Li Mingbao retorted. "Okay, let's move on to the issue of time allocation.  The next time period is from 10 am to 5 pm.  Speaking of which, this time period is actually more useless than the time period from early morning to ten o'clock.  Because during the early morning period, you can still recover the cost through passes, but this cannot be done for movies released during this time period. The theaters are reserved in the early morning, and the theaters are reserved during the day. Doesn¡¯t it seem that the style of our joint cinema chain is too low?  , and it is not conducive to building the brand of our United Cinemas.  Therefore, the movies released during this time period must create new ideas, otherwise this time period will really become garbage time.  If you want to have something new, during non-holidays, if you cooperate with the prime show time, you can build up the joint cinema network.  Therefore, during this time period, we not only have to include bad films, but also good films.  In this way, bad movies will also have a slightly higher box office due to the emergence of good movies. Even if it is not too much, it will also reduce the cost pressure of bad movie companies.  " Li Mingbao said. Hearing Li Mingbao's words, Xiang Huasheng spoke at this time: "Li Sheng, you said before that good movies must be shown during prime time, but why did you say that in this time period,  Are there any good movies coming out?  Wouldn't this be inconsistent?  " "Inconsistency?  On the contrary, doing so will make prime time truly worthy of its name.  Aren¡¯t we still worried that we couldn¡¯t choose between good and bad movies?  Everything needs to be tested by the market.  What is a market?  To put it bluntly, it¡¯s the box office. Since we can¡¯t test whether the box office is good or not, it¡¯s up to the audience to test it.??.  In my opinion, the afternoon time period is actually a market for testing good and bad movies, and it is also a market where the audience makes the selection. It cannot be said that fairness is completely guaranteed, but to a certain extent, it can also test whether a movie is good or bad.  Is the movie good or bad?  This period of time is actually a time of testing. Good films will naturally stand out, and bad films will be eliminated.  "Li Mingbao said.
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