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Text Chapter 367: Prime screen time requires word-of-mouth

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    Not to mention that Uncle Liu was frightened by Li Mingbao's so-called new things at this time and resolutely refused. Even a few other people were quite dissatisfied with Li Mingbao, the major shareholder. When the United Cinemas was originally established, the direction of interests was  It is quite obvious that it is for monopoly and excessive profits.  But I didn¡¯t expect that after the renovation of the United Cinemas was completed and the construction was about to officially start, Li Mingbao actually proposed another theory. Each theory is bigger than the theoretical goal. This is completely challenging everyone¡¯s thinking. Among everyone present, Li Mingbao was the most supportive.  Of course, maybe Cui Xiaoming is the only one.  Who told him that there were a group of overseas film producers standing behind him?  If Hong Kong really becomes a distribution port for movies, then overseas film producers like them will be the direct beneficiaries.  There is no need to run around to promote your own movies, nor do you need to sign humiliating exhibition contracts. With the free market in Hong Kong, all transactions are done on the surface.  Moreover, the quality of the film can be measured by the Hong Kong local market. To a certain extent, it will also allow those deceptive films to show their true colors.  Originally, this film selection was aimed at local Hong Kong films. Now if films from other places can also enjoy such convenient conditions, it will definitely be super good news for film producers in other regions.  It's just like Hollywood has the ability to select foreign movies. Movies that don't sell well in Hollywood won't sell very well elsewhere. Although this is not an absolute thing, most movies can be screened.  Selecting them will have unexpected benefits for the film selection process.  In fact, the gap between Hong Kong and Hollywood in this era is not too big.  Apart from the technical gap, the gap in the market is very small.  Hollywood serves as a touchstone for the European and American markets.  Although the box office in Hong Kong is a little smaller and the population base is also a little smaller, the effect is similar. In the Eastern world, movies that can achieve good results in the Hong Kong market will not have much sales in other East Asian markets.  Difference.  Li Mingbao's idea is not yet mature at present. The reason why he proposed this concept is actually an early foreshadowing. As for the Hong Kong film market to be truly built into a distribution port, a lot of things need to be done.  , Profitability and other things must be mastered well. If you want to accomplish this, it cannot be solved overnight.  When he said this, he actually meant to seduce Cui Xiaoming.  Behind Cui Xiaoming stood a group of film producers, and they absolutely welcomed Li Mingbao's decision.  Li Mingbao does not need their attitude to welcome him, but also needs them to use practical actions to show that the effect that can be achieved through Cui Xiaoming's first blow-up may be unexpected.  But now, Li Mingbao still has to solve the ideological problems of Uncle Liu and the others.  "Uncle Liu's worries are understandable, so I just put this idea forward for everyone to think about. As for whether to do it or not, and how to do it, we have to take our time later. It is still too early to discuss this issue now.  Let¡¯s talk about something more practical. That is, the current issue of film arrangement in theaters.¡± Li Mingbao¡¯s frivolous words directly diverted the issue away from him, which made Uncle Liu and others who were about to get angry.  , there is no reason to get angry at this time.  Let¡¯s talk about the future in the future. If we suffer a loss in film arrangement because of this problem, we will lose our current interests.  So Uncle Liu and the others immediately shut up. Cui Xiaoming seemed a little excited at this time. He also wanted to listen to Li Mingbao's discussion about the circulation port again, so that he could explain it to the bosses behind him when he went back.  .  But the problem is that it is difficult for Cui Xiaoming to clarify this matter now, because most of the shareholders now, except him, no one cares about this issue. If it really comes up, Liu Shu and the others will immediately teach Cui Xiaoming how to behave.  Seeing that several people had closed their mouths, Li Mingbao laughed in his heart and said seriously: "I said before that I gave 40% of the film sources to other companies, not because I wanted to  What are you doing? It¡¯s because based on the current screening capacity of the United Cinemas, the companies you have are all releasing movies intensively, and you may not be able to release all the screening capacity of the cinemas. You know, Hong Kong is now.  There are not only about a hundred screens, but the screens in our hands are all three hundred. This is not a small amount, and it is even a fundamental change. As long as everyone does not want them to be completely empty.  It¡¯s an indisputable fact that we will have to choose other people¡¯s movies for release. To be honest, I doubt whether the movies your company has on hand can satisfy the 60% of the current film schedule.  The number of movies is not enough, even if it is filled with bad movies, it may not be able to fill up the screening time, so my 40% share is not enough at all, and it is even less.?When the screening capacity of theaters is fully released, there may not be enough movies in Hong Kong.  This is a very real problem, so don¡¯t look at me and give out 40% of the movie share at once. It seems like a lot. In fact, if I don¡¯t give out these shares, you won¡¯t be able to digest them. Think about it.  After the United Cinema Line is officially launched, 40% or more of the resources will be wasted there. What impact will it have on the market?  " "There shouldn't have been so many screens in the first place, otherwise this problem wouldn't have occurred.  "Uncle Liu said a little depressed. "In the past, Hong Kong's cinemas have never said that the screen is enough, otherwise they would not have so many bad movies that cannot be released. Coupled with the aging of the equipment, the viewing effect is very poor.  So when the theater was being renovated, Uncle Liu and the others agreed to add more screens and turn the large boxes into small boxes. The place that could originally seat hundreds of people was divided into dozens of seats or small boxes with a hundred or so seats.  , while increasing the attendance rate, it also increased the utilization rate. At the time, I felt that this was very good, but now it seems that after the theater's screening capabilities have been substantially improved, their film output has not been substantially improved.  , in this case, it is inevitable to prevent other film companies from releasing movies and waste resources. Sometimes the construction of theater chains is too forward-looking, which is also a troublesome thing.  The design is based on a design that will not be outdated in ten years. How can the film market in ten years be comparable to the current film market? After the construction is completed, this problem will be highlighted. "Naturally, it will not be outdated in ten years."  There will be such problems.  In fact, it is very simple to solve the problem.  As long as the market is opened up, the problem can be solved.  In fact, doing this is also an opportunity for the company in your hands, Uncle Liu.  The cost of the film can be recovered faster, and more things can be done. When the utilization rate increases, the speed at which you make money will also increase, okay?  Originally, we could only earn 100 million a year. Now that the utilization rate has improved, we can earn 200 million or more. Isn¡¯t it a good thing?  "Li Mingbao said. "What a fart, after the market is artificially enlarged, whether the audience will buy it or not is still a problem.  There is still a group of people to chase behind. Li Sheng, you don¡¯t have a film company, so you can naturally say such sarcastic remarks.  "Lei Juekun swore. "Under such a situation, the most unstable among the three major film companies is actually Lei Juekun. The Shaw Brothers in the hands of Uncle Liu are hopeless, but he has rich resources.  , even a pile of bad movies can still support a market, but Lei Juekun is not so lucky, because the resources at his disposal are the weakest, and the film talents can only rely on the people of Xinyi City.  , The problem is that the number of people in the group is small now, and even if they are working at full capacity, the production capacity cannot keep up, so it is not surprising that he said this to Li Mingbao, "The local audience market cannot be artificially enlarged, but the external one cannot.  The audience market is an area that can be fought for.  If we could allow foreign films to enter the Hong Kong market and bring over their local audiences, wouldn't this problem be solved?  "Li Mingbao said with a smile. "Audiences from the external market?  It seems that Li Sheng, you haven't given up on this idea yet.  Let¡¯s make an agreement first, Uncle Liu won¡¯t mess around with you. If he really wants to do that, if he feels sorry for you in any way, Li Sheng, please don¡¯t mind.  "At this time, Uncle Six even uttered threatening words. Hearing Uncle Six's words, Li Mingbao had no reaction at all. He believed that when he had a private chat later, after he had fully expressed his thoughts, Uncle Six would still  Whether he can have such a firm stance is a question. For a businessman like Uncle Liu, it doesn't matter if he has interests or integrity. As long as Li Mingbao can bring him more benefits, Uncle Liu will not.  Mind working for Li Mingbao, just like Uncle Liu took charge of the renovation work of the United Cinemas when Li Mingbao was not in Hong Kong some time ago. "Okay, let's not talk about the market problem.  Now it¡¯s better to settle the film arrangement issue first. We¡¯ve been talking about it for so long, and everyone is still talking about profit issues, so we can¡¯t get to the point. I¡¯ll treat you later, so don¡¯t I have to wait until the evening?  Without saying anything else, I will simply say that in the future, all films scheduled by United Cinemas need to follow one law, that is, bad films will never enter prime screening time.  That is to say, from Monday to Friday, the period from 5 pm to 12 pm on non-holidays, bad movies will not occupy this time.  No matter which theater it is, it cannot play confirmed bad movies during this time period. This must form a rule. Whichever theater makes an exception will be fined from top to bottom.  Whoever goes wrong is responsible.  And during prime time, only good films can occupy the market. We??Make the prime time of the United Cinemas a resounding sign. The movies released during this time will definitely not be bad movies. The audiences who watch the movies should feel that they are worth their money and form a good impression.  word of mouth.  On this issue, it is necessary to form a reputation not only among Hong Kong locals, but also across East Asia.  "Li Mingbao said seriously.
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