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Text Chapter 579: Celebrity Training Mechanism

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    "Didn't I say, let the mainland help us cultivate basic talents. Now people in the Hong Kong industry are basically wild people, whether it is the performance of actors, production in other industries, or relying on  Spirituality, or relying on experience, the basic things are really quite weak. There may be a certain gap between the mainland and us in terms of top things, but in terms of basic things, we are on the same level as the mainland.  There is a big gap. Not only do they have professional training courses for directors, they also have professional training teachers for other industries. Who has done these things in Hong Kong, even Uncle Liu?  It can be regarded as a training institution, but not a school. In mainland China, there are serious schools, and although these schools are not well-known outside, they are quite strong in this regard.  I can guarantee you. Even in martial arts, our side relies on masters and apprentices, but the mainland side relies on schools. Boss Zou, don¡¯t you understand this gap? I don¡¯t want to learn from the mainland side?  What a sophisticated thing, but some basic and standardized things that are completely unavailable in Hong Kong. That is to say, the administrative rules on the mainland are different. Otherwise, the industry strength on the mainland will not be the same.  You can compare it with the United States." Li Mingbao refuted Zou Wenhuai's suspicion very politely.  "Is it really as good as you say? If that's the case, I don't mind talking about it. It's just that the cost issue is not easy to handle. If we want to do it on such a large scale as you said, Li Sheng, the cost will be quite high.  Yes, even if the cost on the mainland is very low, we can't guarantee our large volume. We have lost so much before we have made money. Will we be able to recover our money by then?" At this time, Zou Wenhuai heard Li Mingbao's words,  On the contrary, I didn't have much idea about the strength of the mainland, but I started to care about the cost.  Zou Wenhuai's thoughts are not a nitpick. In fact, his ability to make money is completely incomparable with Li Mingbao. Li Mingbao can spend a lot of money to buy happiness, but Zou Wenhuai does not have such ability. If the income and expenditure cannot be balanced  , the problem on Jiahe¡¯s side is big trouble.  Although Li Mingbao vowed before that they could make money from celebrities, in fact, until now, Li Mingbao has not said how to make these celebrities make money.  We haven't talked about making money yet, but we have to give money first. Not to mention that Zou Wenhuai is not happy, even the wealthy sixth uncle has to think about it.  Zou Wenhuai didn¡¯t hide much about his thoughts, and Li Mingbao immediately understood his worries.  So he said: "What I said is all for the prosperity of the Hong Kong film industry. Without a good foundation, Hong Kong will not have a good harvest. And after saying so much, I am actually talking about  The topic of making more money comes up. Since Boss Zou thinks that I am not informative, I will explain it directly. In the film industry, if you want to make money, the most basic thing is to make movies.  If you make good movies, the company won't have many problems. In addition to making movies, other businesses can also bring huge rewards. It depends on whether you can tap into these huge rewards.  In fact, Hong Kong is just begging for a golden job. The money earned by a movie is not only the box office of the movie itself, but also includes the surrounding industries. Hollywood has done a lot in this regard.  Okay. Nowadays, the box office revenue of a blockbuster movie in Hollywood can only account for half of the total profit of the movie, and the other half of the profit basically comes from peripheral industries. Of course, the scope of this peripheral industry.  , it is quite big, and the area that needs to be invested is not small. Now, Mr. Zou, you want to completely tap out the funds in this area, which is not realistic. I can only make this aspect into a long-term vision.  Now, Boss Zou, you can immediately see the benefits in many aspects. I will briefly talk about the benefits of treating celebrities like Boss Zou before, but the benefits are actually quite small.  . In my opinion, the value of star development is actually quite high. And if these stars are cultivated into East Asian superstars, then the income of one star will be at least equivalent to many blockbuster movies, such as advertisements and endorsements.  You can charge money for things like private invitations. For a star in East Asia, each country is equivalent to a market. In such a market, they can shoot advertisements, endorse brands, and receive private invitations. In fact,  They are quite a lot, and these incomes are not comparable to the box office of movies. For example, if Zhou Runfa endorses the Goldlion brand in Hong Kong, the endorsement fee will be at least 500,000 Hong Kong dollars, and the maximum will be two or three.  A year's endorsement contract, and for an advertisement, we can ask for 200,000.?This is only in Hong Kong. If Goldlion needs to open up markets in foreign regions, the endorsement fees will need to be calculated separately, especially in places where Zhou Yunfa has a good market and where there is a high reputation. According to the consumption level and population base of that place  , we can make another fortune.  How many countries are there in East Asia?  If a brand opened a market and endorsed such a product, Zhou Runfa's brand value would be several million. ???????????????????? And this is just to endorse a brand, if it is other supplies, then you have to calculate the cost separately.  For clothes, cars, or simply a certain villa area, you can get endorsement and advertising business.  In my opinion, a star, especially a star well-known in East Asia, cannot be considered a success if their annual advertising value does not exceed HK$50 million in revenue.  In this regard, movie box office revenue is only a fraction of that. Even if you let those stars work tirelessly to make movies, how much box office value can they create in a year?  Therefore, as long as actors reach this level, their annual commercial value is astronomical. The more superstars you cultivate, the higher your income will be. Such prices can definitely be raised.  This is what I mean by operation.  "Li Mingbao said his thoughts with a smile. "Li Mingbao's words were clear and calm, but Zou Wenhuai and Lei Juekun who listened to Li Mingbao were frightened by Li Mingbao's words. If it was really like what Li Mingbao said.  Like that, they are still making a shitty movie, and making stars directly will definitely make more money than making a movie. "Li Sheng, you can't be kidding.  If celebrities can really make so much money, then why are we still working so hard to make movies?  Wouldn't it be possible to make money by directly creating stars?  "Zou Wenhuai said excitedly. "I have already said that stars are actually made.  We can raise their prices very high, but our foundation is still to make movies. Without the influence of movies, how many years do you think those stars can be popular?  Basically, stars rely on movies, not advertising. If they don't have any good movies, do you think such a star can have such a high net worth?  Do you think those bosses who seek celebrity endorsements are all fools?  If celebrities don't have that much value, why do they pay so much?  Only by appearing frequently and producing excellent works can one truly become an East Asian superstar.  For such a star, we are not saying that just by giving him a name, he will really be worthy of such a name. The key lies in whether his works can have such a great influence.  And the title of East Asian Superstar is not something that we Hong Kong people can have the final say however we want. This still needs to be discussed with the bosses of film companies in other countries, and there cannot be too many such stars.  If there are too many, the price will not go up, so such a title is not so easy to get.  My plan is to create a ladder for stars, what level of stars, what kind of net worth, and their net worth will not be fixed. Maybe a good movie can make the original high price  Celebrities have become more expensive, and there may be a star with a very high price who immediately drops in value because a movie fails.  And these things are uncontrollable. Even advocates like us may not be able to grasp the dynamics of celebrities.  It doesn¡¯t mean that no matter what level of stars we have trained, they will always be stars of this level.  The division needs to be very detailed, and we cannot let our family have the final say. Only when everyone has their own interests in this can everyone agree to such a grading system.  If we unilaterally separate the titles of some celebrities, people outside will not buy it.  In fact, there is no star that can truly meet the standards of East Asian superstars, at least in East Asia right now. Such a star requires the nod of all our East Asian film companies to appear, and the division of interests is quite complicated.  Of course, the benefits are huge. If we really come up with such a star rating system and can satisfy everyone, then our progress in this area will be more advanced than that of Hollywood.  Even after our scale reaches a certain level in the future, we can cooperate with the film company bosses in Hollywood to create a world-class star.  Although we cannot gain an advantage by doing this, if such a person appears in East Asia, the impact on world culture will be huge.  Maybe by then we, the people, will still be remembered in history because of such stars.  "Li Mingbao explained with some excitement. "Li Mingbao's words are very exciting, and what he said is indeed true. Although Hollywood is indeed the world's number one film industry area. But in terms of star division,  At least for now, ???It's not as perfect as Li Mingbao's idea. Although Hollywood also has star ratings, the classification is really not detailed.  There are no clear boundaries between stars. In jargon, there is no official, fair, and standard of judgment accepted by the general public.  This is basically the case now or thirty years from now.  Thirty years later, although there are standards in Hollywood, there is no convincing organization to prove fairness.
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