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Text Chapter 373: Benefits of Distribution Port (Part 2)

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    But you must know that the box office legend of "Titanic" is based on its extremely long wait. Before "Titanic", almost no movie had as long a screening time in North America.  The time is more than forty weeks. What is the concept of more than forty weeks?  It's simply unthinkable.  And this is not an isolated case. In North America alone, the release time in other regions, including mainland China at that time, was also very long.  Although his vitality is indeed tenacious, without the operation of the company behind "Titanic", such a movie would not have been able to be screened for such a long time and would have been canceled long ago.  But it is because of the long standby that audiences can watch Jack and the Pork over and over again, which indirectly promoted the birth of the box office miracle.  You know, the box office of this movie in its first week in North America was only over 30 million US dollars.  Although this kind of money is already very good for other movies.  But the problem is that the investment in "Titanic" is more than 200 million US dollars. If it were to be screened for only the time of a normal movie, this box office miracle would immediately become a box office poison. Cameron would not stand on the Oscar stage to say that he  It is the language of the king of the world.  So this movie is not so much the success of the movie as it is the success of capital.  Anyway, Li Mingbao knows one thing. Although in general, this movie is profitable for the company behind them, their company directly invested all the box office profits in the North American market for the box office of this movie.  Relying solely on the North American box office market, even if they spent a huge investment, they still did not make the money back.  The box office profit of "Titanic" was earned in overseas markets.  This is the inside story of fairness and justice in Hollywood. For those giant film companies, if a movie like "Titanic" makes a huge loss without using any means, they will never let themselves lose money, but let them  The audience pays the bill. Under this law, they interfere with the market and are better than anyone else.  It is because of this that Zou Wenhuai said that according to the management system of United Cinemas, it is more advanced than Hollywood.  "Because Li Mingbao has no idea of ??opening a back door for companies like them. If he loses money, he loses money. It is basically impossible to get the money back by relying on market operations."  As for some people who say that Hollywood has never seen blockbusters with losses of over 100 million, and there are also quite a few.  Regarding this point, Li Mingbao can only say that a movie that loses money does not really lose money. Especially for a movie market with a sound mechanism like Hollywood, blockbusters only have the problem of making more money and making less money. The problem of losing money is basically  It's hard.  ¡°After all, in that market, the box office of a movie accounts for only 40% of a movie¡¯s profit.  The profits from the peripheral market account for 60%. A loss at the box office of a movie does not mean that the peripheral market also loses money. It can only mean that the profit is small.  And when a blockbuster movie starts shooting in Hollywood, basically right after the project is implemented, there will be many advertisers to pay the bill. The income from movie advertising can minimize the risk. As for other things, you can only make more money and less money.  Things, not that we really lost that much.  With Zou Wenhuai interjecting, Li Mingbao continued: "Yes, when it comes to the film arrangement mechanism, our United Cinemas may now be the most advanced theater company in the world. The most important thing is that our United Cinemas have the ability to select films  This is good news for our local films in Hong Kong, and it is also good news for film companies in other parts of East Asia. I have said before that the role of the distribution port is not only for our local films.  To put it in words that everyone understands, our joint theater chain is actually equivalent to an international wholesale market. It not only wholesales our local Hong Kong films, but also wholesales foreign films.  Films produce films. The advantage our Hong Kong films have is that we operate locally and have the right location and favorable conditions. However, when foreign films come to Hong Kong, they can also open up markets. Hong Kong films certainly have to take advantage.  , it is easier for those foreign film dealers to pay the bill, but those foreign film dealers' own movies can also be sold in the Hong Kong market to make money. Not only do we Hong Kong people like it, but people abroad also don't have time to make their own movies.  There is a lot of money. If they want to sell their movies overseas and sell them at a good price, they won¡¯t speak loudly enough in their own domestic market, and others may not pay for them, because in their local market, outsiders don¡¯t believe them.  But in Hong Kong, if they can succeed in Hong Kong, their films will have the same treatment as our Hong Kong films. In simple terms, films that can stand the test of time in other markets.  , can also stand the test. "Is this attractive to those movie businessmen with great ideas?" Li Mingbao said to the group of people in front of him.  &nbsp"Of course it is tempting. How could people in other places not be jealous of the results of our Hong Kong films? If their films had the same treatment, who wouldn't like to bring their own films to Hong Kong?" Lei Juekun said about Li Mingbao's  These words have the deepest feeling because he is the only one among the bosses of the three major theater chains in Hong Kong who has encountered trouble in selling out of the port.  How could he be unhappy if his company's films could receive the same treatment as Golden Harvest and Shaw Brothers?  You must know that after the establishment of Xinyi City, he was very jealous of the profits in this area, so even though Lei Juekun is a local boss in Hong Kong, his mood is actually similar to that of an external film businessman, and he wants to get a fair treatment.  Unfortunately, it was impossible to have such treatment before, so there was only envy, jealousy and hatred.  "Yes, since we all want to verify the strength of our films in the Hong Kong market, then our joint theater chain has room to operate. If we put a restriction on the screening of foreign films that are intended to be sold in the Hong Kong market, like this  Movies must be screened in United Cinemas for a certain number of days. In this way, do you think these movies will attract local movie fans? No matter how backward a country is, there will still be some wealthy people.  People, if these rich people are movie enthusiasts, would they come to Hong Kong to watch a movie that has been promoted for a long time? In addition, the United Cinemas are operating normally, and the movies premiering every day are  There are not only one or two high-quality movies that are played during prime time. After watching the movies you like to watch, you can then watch other high-quality movies that you have not seen. Isn¡¯t this a good idea for those who are not short of movie tickets?  Perfect enjoyment? You must know that those who can set their sights on overseas markets are the kind of people who are quite confident in their films. The local promotion of such a film will definitely not be small, and it will premiere in Hong Kong.  We don¡¯t need to spend any publicity expenses. On the contrary, we can make some money on this, and we can also receive an additional batch or multiple batches of foreign customers, whether it is for our joint theaters or the distributors of foreign films.  , it¡¯s all a good thing, a win-win situation, who wouldn¡¯t agree? In this matter, we are a seller¡¯s market. Except for us in Hong Kong, no other place in East Asia has such capabilities, because movies from other places do not have this capability.  The market has not made a name for itself. The name of our Hong Kong film industry is now strong, so we are not afraid of other competitors at all. When our reputation as a touchstone of Hong Kong film becomes really famous, other places will want to compete.  It¡¯s not that easy anymore. At that time, we could not only drive the development of the film market, but also drive the development of other industries in Hong Kong. If a group of wealthy people stay in Hong Kong, they can also share the benefits with other industries.  At that time, our joint cinema chain will have a much stronger say in Hong Kong. Compared with such a prospect, what kind of difficulty can be considered a difficulty?" Li Mingbao looked at the group of people in front of him with a smile.  "Indeed, if Li Sheng's idea is really to be realized, no difficulties will be difficult. No matter which government it is, it will give our industry great preferential treatment. What can be promoted by then will be  It¡¯s not just the film industry, but many industries, and it can even improve the image of Hong Kong as a whole. No one will stop your plan, Li Sheng. If this thing is really going to be done, you will forget it, Li Sheng.  It is a power granted to the Justice of the Peace, and no one will object. Although Li Sheng's ideas are wild, they are practical and effective.  I will also do my best to help Hong Kong prosper, which is what I should do," Uncle Liu said seriously.  "And me, how could such a big event happen without my participation? Such a grand plan, without our Jiahe, wouldn't it be a little less colorful?" Zou Wenhuai also said with assurance, patting his chest at this time.  Not only Zou Wenhuai, but after hearing Li Mingbao's complete plan, Lei Juekun and the Xiang brothers were not willing to be outdone, and they all patted their chests and made guarantees.  After all, this plan will be of great benefit to the whole of Hong Kong. If it is really successful, all walks of life will have to give them face. No one will fall behind in things that are beneficial. Only Li Mingbao does not have such connections and political resources.  So I can only come up with plans, but my hands-on ability is not very strong.  Of course, if this is really going to happen, others will definitely sell Li Mingbao's face. By then, Li Mingbao's status in Hong Kong will definitely be substantially improved.  "Actually, the things I just mentioned are not the full benefits of establishing a circulation port. This matter is about to be completed. Uncle Liu, how high do you think the shares of United Cinemas in our hands will rise? If it is listed, how high will it be?  With the market power across East Asia, how high will the value of United Cinemas rise? In the past, the value of United Cinemas was limited to Hong Kong, but now the value of United Cinemas can beIt covers the entire East Asia region. How much has it improved? Think about it, everyone?  Therefore, whether those who hold shares change careers in the future, or continue to retain part of it or sell part of it, their assets will immediately increase a lot. This is our most practical benefit.  "Li Mingbao continued to sell his ideas to everyone.
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