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Text Chapter 372: Benefits of Distribution Port (Part 1)

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    "Solving market problems is easy in my opinion. :3w. Because our Hong Kong films now have a big advantage. If it weren't for this advantage, I wouldn't have done such a whimsical thing. And with this advantage,  Only then can my plan succeed," Li Mingbao said with certainty.  "Is this simple? Li Sheng, please stop joking. There are so many films that cannot be recouped by relying on the Hong Kong market alone, and you also said that large-scale entry into overseas markets will arouse resistance from local filmmakers. This matter  How can it be so simple?" Zou Wenhuai said with some dissatisfaction.  "It depends on whether the circulation port can play a role. If it can play a role, maybe the screens in Hong Kong theaters are not enough now. Let me put it bluntly. This matter is actually not complicated. The role of the circulation port lies in circulation.  , and this circulation, in my opinion, not only allows Hong Kong movies to circulate, but also allows movies from other countries to circulate. This is like Wall Street in New York. Their capital comes from all over the world, and they can achieve circulation.  , why can¡¯t we in Hong Kong? Although one is capital and the other is movies, they seem to be unrelated, but in fact, their circulation methods are somewhat similar. You know, in the earliest days, Wall Street was.  In fact, there are only Americans¡¯ own capital, and why do they let the world¡¯s capital circulate there? It is simply because of the decline in British national power, but I don¡¯t know if you have noticed.  One thing is that New York's position as a financial center was not determined from the beginning. In my opinion, the original New York financial industry and the current Hong Kong film industry have one thing in common, and that is.  The industry is developed and can radiate far away. Hong Kong films can penetrate the film market throughout East Asia. What is the difference from the early American financial industry? It¡¯s just that the capital and film industry are different. Of course, we are.  Hong Kong cannot have the appetite and ability of Wall Street. This is just like Hollywood. Its goal is the global film market. We in Hong Kong cannot do it on such a scale.  Our goal must be clear. If our films cannot enter the Western market, how can we not enter the Eastern market? In fact, we have already achieved this goal. With the current strength of Hong Kong films, they are very popular in East Asia.  Market potential, which is the real reason why our Hong Kong films can be exported overseas. This is the advantage of our Hong Kong film industry. Before the rise of local films in Japan, local films in several other box office areas did not rise.  In the past, our Hong Kong film industry had great advantages, and the Hong Kong Film and Television Network's plan was actually based on this strong position. To put it bluntly, the Hong Kong Film and Television Network is a place where rules are set. Think about it, Uncle Liu, if the whole of East Asia.  The regional film market is set by Hong Kong, so how much benefit will we have? Although it will inevitably attract overseas capital and films, how can we not have an advantage if we occupy the home field?" Li Mingbao squinted his eyes.  He said to the group of people in front of him.  "Distribution port? Make rules? Li Sheng, you are very thoughtful. Now that you have a complete plan, tell us all about it and let us open our eyes." Lei Juekun was not willing to be alone at this time.  .  "Today's Hong Kong obviously cannot tolerate a giant like United Cinemas. Whether it is the number of films produced or the number of moviegoers, they cannot reach the bottom line of United Cinemas' full effect. We want United Cinemas to operate at its best."  The only way to make it work quickly is to introduce foreign capital and foreign films. The entry of foreign capital can prosper Hong Kong's film market, and the entry of foreign films can prosper Hong Kong's movie viewing market.  By introducing them, we will not only be able to solve the problems of the joint theaters immediately, but also be able to take the initiative." At this point, Li Mingbao deliberately looked at the reactions of Uncle Liu and others, and found that they were still listening attentively.  Li Mingbao continued.  "The Hong Kong film industry wants to fully maximize the effectiveness of the joint theater chain. Even if major companies quickly increase the number of films produced, it will take some time. Coupled with other local film companies, within two or three years  It is also very difficult to meet 100% of the film scheduling needs of the United Cinemas, because it involves increasing investment costs in the film market, which is a troublesome matter, plus the United Cinemas.  If the film arrangement rules of the line increase the cost, it may not be able to make more money, and it is even very likely that it will be a loss situation, so it is unrealistic for the Hong Kong film industry to fill the hole. This is what I said at the beginning.  The real reason for liberalizing 40% of the film source market, but even if 100% of the film source market is openedIn the 1940s film source market, other Hong Kong film companies may not be able to support such a scene.  But if you introduce foreign film sources, it won't be so troublesome, because even if the quality of foreign films is generally not very good, it does not mean that there are no good films at all. In the entire East Asian market, Hong Kong films may be able to occupy certain advantages.  , but we must not underestimate the film industry of other countries.  Even among the shortest, there is no market for movies in their local market.  ¡°If we bring all these movies in, we can enrich the film sources of the Hong Kong film market, and also have a big advantage, that is, we can attract many foreign movie fans to come to Hong Kong to watch movies.  In this way, our United Cinemas will have other consumers besides Hong Kong.  " "Wait a minute, Li Sheng, do you think you can attract movie fans from outside to watch movies in Hong Kong?  How is this possible?  "Uncle Liu didn't believe Li Mingbao's words 100%, because it was simply unbelievable. Going to Hong Kong to watch a movie would not only cost a movie ticket, but also the cost of a round trip. Movies from other countries are not available in other countries.  Isn't it okay to go to Hong Kong to watch a movie? To Uncle Liu, it was no less than a fantasy. In fact, Li Mingbao didn't feel anything.  Later in mainland China, many people also did this. Certain movies that could not be shown locally, or some movie enthusiasts organized groups to go to other places to watch movies in order to be the first to see the movies they wanted to see. It was not just one or two people.  Even though the number of people like this is relatively small in the entire country, it is not completely absent. Does Li Mingbao need all the foreigners to come to watch the movie? Not at all, because the huge flow of people is not Hong Kong.  The latter is the fat meat that the United Cinema can eat. If you insist on eating it, you will only die. Therefore, Li Mingbao does not need so many people. As long as some people come over, Li Mingbao's goal will be achieved. You know, he is really willing to run.  Those who go to other places to watch movies are the kind of people who are not short of money. Just treat it as a trip, and the economic consumption power they bring is quite considerable. And after this becomes a routine, it can also be indirect.  Stimulating the development of other industries in Hong Kong, whether it is food, clothing, housing and transportation, these industries can make a lot of money from these unexpected tourists. Although they will not get much benefit directly from Li Mingbao, indirectly, the influence of the United Cinemas will  It will be extended to all walks of life. By that time, the film industry will also become a strong industry in Hong Kong. Even for the sake of political performance, it is impossible for any government to attack such an industry.  A protective shell, not everyone can touch this industry. In that case, as the major shareholder of United Cinemas, Li Mingbao's status in Hong Kong will skyrocket. No one dares to underestimate him. Of course, these things.  These are all things that need to be considered after the thing is successful. What Li Mingbao needs to do now is to explain to Uncle Liu why foreign movie fans will come to Hong Kong to watch movies. ¡°This is one of the benefits of Hong Kong.  What is the purpose of a circulation port?  It is not only necessary to circulate our local films in Hong Kong, but also to distribute films from all over East Asia. The film selection system of the United Cinemas can be regarded as an advanced management technology in the world, right?  "Li Mingbao asked Uncle Six. "If you do it according to your method, it is indeed an advanced management technology in the world. Even Hollywood can't do it like United Cinemas.  Although the strength of United Cinemas is not impressive in Hollywood, and any larger theater company will have more screens than we have, the theaters in Hollywood are not unified theaters, that is,  Said their market is not unified.  In addition, the major theater chains are more or less connected with some giant film companies, and at least have likes and dislikes. In this way, it is impossible for them to be completely fair when selecting films.  In this regard, the screening system of United Cinemas is much better than theirs. Although our three major film companies also have shares in United Cinemas and have many advantages in the screening of film sources, this advantage is not  The advantage in the market lies in the fact that we arrange more films than other companies.  As for the market, we have not interfered with it. At least we can clearly distinguish between good films and bad films.  In this regard, we have an advantage over Hollywood.  "Zou Wenhuai is the person who knows Hollywood best besides Li Mingbao. Of course, he also knows the Hollywood screening model. In the Hollywood film market, although it is fair and just on the surface, and the film will be adjusted according to market response. But  In fact, their impartiality is not completely impartial. For example, some obviously bad movies also achieved very good box office. This is not becauseFor viewers in the North American market, there are eye problems.  It¡¯s because the giant companies behind those movies are in public relations. The more famous movie is "Titanic", although this movie is indeed a very good movie and has become a box office legend.
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